Latest News
Everton to End Sponsorship Deal with SportPesa

Everton Football Club is going to end their sponsorship deal with Kenyan gambling giant SportPesa at the end of this season, two years early.
The early termination of the deal, which was understood to be for £7m a season, an Everton record, follows a strategic review of the club’s commercial operations led by the chief executive, Denise Barrett-Baxendale.
She responded to a question at the club’s AGM last month by saying that “in an ideal world” they would prefer a “different type of sponsor” than a gambling company. Everton’s desire to increase their activities and revenues with sponsors, in line with the club’s development and investment under the ownership of Farhad Moshiri, together with restrictions which apply when a sponsor is a gambling company, are understood to have been factors in the club approaching SportPesa to end the sponsorship early.
“This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us. The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent,” an Everton spokesperson said.
-
Asia6 days ago
Jetapult-backed UMX Studios launches DriftX, a mobile car racing game
-
Asia7 days ago
FOMO7 Expands Platform with 46 New Indian Lottery Games
-
Cryptocurrency6 days ago
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration
-
Compliance Updates7 days ago
UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers
-
Latest News6 days ago
Week 13/2025 slot games releases
-
Industry Awards7 days ago
Atlaslive Recognized as the Rising Star in Sports Betting Technology in CEE Region at Prague Gaming Tech Awards 2025
-
Compliance Updates7 days ago
Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres
-
Latest News7 days ago
HÖLLE GAMES HAIL THE GOD OF TARANIS