BGC to Take Over Assets and Responsibilities of Senet Group

UK responsible gambling body Senet Group (Senet) is to hand over its assets and responsibilities to the Betting and Gaming Council (BGC) on April 8, as part of the BGC’s commitment to drive safer gambling across the industry.

Senet was established in September 2014 by four leading high-street bookmakers to help raise and maintain safer gambling standards. Since its formation, Senet expanded its membership to include many of the leading online and land- based gambling operators, playing a key role in the industry’s adoption of voluntary practices which have made gambling safer and fairer.

“The collaborative ethos at the heart of the new Betting and Gaming Council now offers the opportunity to combine resources to deliver safer gambling initiatives at scale. It is vital that the industry is at the core of solutions to protect its customers. Senet’s role in bringing the industry together and leading initiatives to protect its customers and secure its own sustainable future has added significant value,” Gillian Wilmot, Senet Chairman, said.

“The cross-industry collaborative approach pioneered by Senet became a blueprint which made the creation of the new Betting and Gaming Council possible. I would like to thank the Senet board, headed by Gillian Wilmot, and the team led by Sarah Hanratty for their hard work, dedication and the legacy they leave through the Safer Gambling Commitments, which provide a roadmap for raising standards across our industry. We look forward to building on that work,” Brigid Simmonds, Chairman of BGC, said.