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BGC to Take Over Assets and Responsibilities of Senet Group

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BGC to Take Over Assets and Responsibilities of Senet Group
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UK responsible gambling body Senet Group (Senet) is to hand over its assets and responsibilities to the Betting and Gaming Council (BGC) on April 8, as part of the BGC’s commitment to drive safer gambling across the industry.

Senet was established in September 2014 by four leading high-street bookmakers to help raise and maintain safer gambling standards. Since its formation, Senet expanded its membership to include many of the leading online and land- based gambling operators, playing a key role in the industry’s adoption of voluntary practices which have made gambling safer and fairer.

“The collaborative ethos at the heart of the new Betting and Gaming Council now offers the opportunity to combine resources to deliver safer gambling initiatives at scale. It is vital that the industry is at the core of solutions to protect its customers. Senet’s role in bringing the industry together and leading initiatives to protect its customers and secure its own sustainable future has added significant value,” Gillian Wilmot, Senet Chairman, said.

“The cross-industry collaborative approach pioneered by Senet became a blueprint which made the creation of the new Betting and Gaming Council possible. I would like to thank the Senet board, headed by Gillian Wilmot, and the team led by Sarah Hanratty for their hard work, dedication and the legacy they leave through the Safer Gambling Commitments, which provide a roadmap for raising standards across our industry. We look forward to building on that work,” Brigid Simmonds, Chairman of BGC, said.

Compliance Updates

Swedish Court Rejects Mr Green Appeal Over €3.1M Fine

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The Administrative Court in Linköping has rejected Mr Green’s appeal against a sanction for breaches of the Money Laundering Act and Gambling Act.

The gambling regulator Spelinspektionen had issued Mr Green with two warnings and fines totalling SEK31.5m (€3.1m) in August due to breaches of know-your-customer (KYC), anti-money laundering (AML) and responsible gambling rules.

The Administrative Court has ruled that Mr Green’s routines on money laundering were lacking and that it violated the Money Laundering Act’s rules on customer knowledge. It found that the two warnings issued by Spelinspektionen were “sufficient” and the penalty fees “proportionate”.

The largest fee of SEK30m relates to breaches of the operator’s duty of care on responsible gambling. A second warning and related penalty of SEK1.5m were issued for AML and KYC failings.

Spelinspektionen launched a review of Mr Green’s AML measures after receiving complaints in November 2019. It inspected 15 customer accounts, including accounts belonging to customers that Mr Green had reported to Sweden’s financial police.

Spelinspektionen said the fact that Mr Green had reported the accounts showed the operator had suspicions about possible money laundering.

The regulator noted that one customer had made deposits totalling SEK39.3m and had lost SEK3.2m despite having a declared income that hardly covered the loss. However, Mr Green had decided not to take further action to investigate possible money laundering after the customer stopped playing.

Spelinspektionen also audited five customers due to responsible gambling measures. It found that Mr Green had attempted to contact all five by email or phone due to increases in their gambling activity but that one customer had made several deposits per day on multiple occasions and had lost more than their announced taxable income for several years.

Mr Green eventually closed these customers’ accounts, but Spelinspektionen said the operator had not made sufficient contact with them to ensure they were gambling with their own funds and doing so responsibly.

Mr Green responded that some customers suspected of money laundering had not been identified due to technical problems with a new detection system that had failed to issue warnings over high-risk customers. It said the new automated system had identified a larger number of customers than expected and had placed customers in a queue according to level of risk, resulting in delays.

It added that it was now using a better case management system to help perform risk assessments and that it has increased its number of money laundering investigators to manage the increase.

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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay

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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay
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AretoNet integrates its powerful analytics & automation solution with ProgressPlay and launches with seven new IGP casino & Bingo brands.

Malta-based AretoNet will provide its powerful real-time business intelligence and CRM platform services to seven new online casino brands from Inter Group Partner Holding (IGP) after a successful system integration with Progress Play.

IGP is a key partner for AretoNet, which already provides its cutting-edge marketing automation technology for 11 existing IGP casino and bingo brands, offering real-time marketing campaigns and analytics that maximise player conversion and retention.

IGP operates mainly in the UK using the 888/Dragonfish platform, as well as software from Progress Play, and focuses on online casino and bingo. The new brands, which include HIPPOZINO, MAXIPLAY, MRSUPERPLAY, MRJACKVEGAS, REDORBLACK CASINO, MRMOBI, and MRSLOT represent an exciting period of global expansion for IGP, and AretoNet believes it has the tools to help it grow its business.

AretoNet enables operators and software providers to boost their KPIs and reduce operational burden with its best-in-class technical solution. This includes artificial intelligence, automation, business intelligence and advanced segmentation.

It has a proven track record of getting results. In its two-year partnership with AretoNet, IGP has seen a 20% increase in active players, 10% increase in FTDs, and a 10% decrease in bonus costs. The operator recently signed a two-year extension to its partnership with AretoNet until 2024.

AretoNet technology enables the gaming industry to acquire, retain and reactivate players by arming it with unified data to make accurate decisions, execute campaigns and analyze their effectiveness while empowering operators to centralise their omni-channel efforts.

ProgressPlay is a full turnkey solution for white label gaming operators, providing UKGC, MGA, Irish Bookmaker and Curacao licenses, more than 2000+ casino games and over 140+ different sports.

Lars Söderlund, Business Director at IGP said: “This is an exciting time for IGP,  and we’re delighted to have AretoNet on board. It has demonstrated its technology can improve efficiency and effectiveness and get results. AretoNet is in the business of simplifying challenging marketing problems by combining everything into one easy-to-use but incredibly powerful platform, and that’s invaluable to our brands. It’s about using the best technology on the market to grow together.”   

Justin Farrugia, CEO and co-founder of AretoNet, said: “Knowledge is power, and we’re confident our solution provides our partners with the information and tools they need to move a step ahead in a competitive market. With the recent launch of our standalone and intuitive BI & advanced segmentation tool, operators can now use our product to boost any existing third-party CRM. Working closely with our partners and clients is the main reason why we succeed, which is why partnering with IGP has always been a great option for us. We look forward to helping them achieve their goals.”

ProgressPlay CEO Itai Loewenstein said: “We are delighted to integrate with AretoNet, as, once again, ProgressPlay has shown the platform to facilitate this new BI and automation technology, serving as further evidence of our capability to seamlessly support for innovation.”

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Macau Gaming Law Amended to Help Satellite Casinos

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Macau’s draft gaming law has been amended to help satellite casinos, which will now be able to operate for longer than the original three-year transition period, but without revenue sharing.

The original version of the law stated that all satellite casinos must be operating out of property owned by one of the six concessionaires. They were given the three-year timetable to comply. It was one of the most contentious areas of the gaming law, due to the potential impact on employment in Macau were they to cease to do business.

There are about 18 satellite casinos in Macau, out of a total of 40. Though some have already announced plans to close since the gaming law was published at the beginning of this year.

The amended law was presented to the commission evaluating the legislation on Friday, local media reports, citing commission head, legislator Chan Chak Mo. The new version states that even if the property where the casino is based is not owned by the concessionaire, it can continue operating as a managing entity if a contract is established with the operator.

They will only be able to charge management expenses and not share a percentage of gaming revenue.

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