Industry News

Online Gambling Industry Body in Belgium Endorses Responsible Advertising Code

Published

5 years ago

May 14, 2020

Niji Narayan

Online Gambling Industry Body in Belgium Endorses Responsible Advertising Code

Reading Time: < 1 minute

The Belgian Association of Gaming Operators (BAGO), the influential organization in encompassing more than 70% of Belgian gambling companies, has endorsed the code of conduct on responsible advertising for online gambling published by the European Gaming and Betting Association’s (EGBA).

The code intends to enhance the responsible online gambling advertisement in Europe. It proposes certain essential standards for advertising content as well as the manner in which the ads relayed through social media. The code, which especially focuses on protecting the minors, will apply to all media platforms.

BAGO has agreed to promote the code and encourage its member companies to sign up to the code.

EGBA welcomes the endorsement. Maarten Haijer, Secretary General of EGBA said: “EGBA welcomes BAGO’s endorsement of our code and their commitment to promoting responsible advertising. We encourage other associations and companies to sign up to the code and play their part in promoting more responsible advertising across Europe’s online gambling sector.”

Source: EGBA

Related Topics:BAGO Belgian Association of Gaming Operators EGBA Europe European Gaming and Betting Association

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.