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Incentive Games Partners with NewPlay Group

Niji Narayan

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Incentive Games Partners with NewPlay Group
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Incentive Games has announced a new partnership with the UK-based NewPlay group.

NewPlay is an investment company specialised in providing mobile entertainment, gaming and media content services to customers in developing markets with a focus on East and West Africa.

As per the deal, Incentive will provide its virtual football wagering game to two of Newplay’s operator brands in Kenya and Ghana, Playabet and Betyetu respectively.

The virtuals game is optimised for low-spec smartphones, meaning it can be used by customers in developing markets where technological penetration is lower. It also offers continuous wagering opportunities during the suspension of live sports.

“Playabet is an exciting up-and-coming brand in Africa, and we look forward to launching with their respected and recognisable Betyetu brand in Ghana in near future, therefore we are really excited to be working with them to launch our virtuals game in Kenya and Ghana,” John Gordon, chief executive of Incentive Games, said.

“We also look forward to expanding our product offering in the near future when the sporting world resumes competition. Until then, we are excited to support NewPlay Group’s activity as it continues to be a market leader in the African iGaming industry,” John Gordon added.

Conor O’Donovan, CEO of NewPlay Group, said that his business understands the technology and market constraints in African jurisdictions, which had necessitated “significant research” to find a suitable virtuals partner.

“We were attracted to Incentive, as they have achieved the balance in delivering a compelling UX while remaining light and accessible on low-end devices. We are delighted to be partnering with Incentive, going live with Playabet in Kenya initially followed by Ghana with view to expanding this relationship into other territories in 2020/2021,” he said.

Africa

BtoBet and STM Gaming Sign Agreement with Wazibet

Niji Narayan

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BtoBet and STM Gaming Sign Agreement with Wazibet
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BtoBet has signed an agreement with Kenyan sports betting operator Wazibet.

Through this agreement, which was formulated together with BtoBet’s regional Certified Partner STM Gaming, Wazibet will power its online brand with the advanced Neuron 3 platform. Apart from the key platform products, the online bookmaker will also be receiving management and technology support.

“The online betting market in Africa is registering a rapid shift towards the digital channels, even more so than other markets. Throughout the past months BtoBet has already announced numerous partnerships in Africa concerning operators who are making the transition to online. We are happy to partner with Wazibet as they look to realise their online ambitions,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

“We are excited about the prospects of making use of BtoBet’s advanced and robust sportsbook platform to deliver a tailored betting experience to our players. We look forward to collaborate with BtoBet, who are constantly innovating their betting solutions in order to deliver a UX that focuses entirely on the player,” Nathan Omurambi, Marketing Director at Wazibet, said.

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Africa

Delasport strikes a deal with MTN Group Limited for launching their flagship brand AfricaWinner

Zoltan Tundik

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Lead software solutions provider Delasport announces a new partnership with smart cashier giant Praxis
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Lead high-end software solutions provider Delasport collaborates with MTN Group Limited in launching a flagship brand AfricaWinner by combining Delasport’s high-end sportsbook and casino offerings and the network of MTN Group.

The partnership sees AfricaWinner take advantage of Delasport’s proprietary sportsbook and iGaming solutions and quickly take leading positions on the African market.

‘’Delasport are renowned for their cutting-edge software solutions and choosing their sportsbook platform we’ll be able to skyrocket our platform and offer the player base unrivalled betting experience unlike anything available on the market. Our local market expertise and Delasport’s advanced technology are a great match and we are looking forward to working together to see the results of this partnership’’- Mr. Mike-Johnson MTN Group Limited spokesperson commented.

The eminent Delasport Sportsbook Platform is an excellent solution to new and existing operators. It offers a vast range of betting options with thousands of sports markets, a highly effective risk management system, comprehensive backend capabilities, and much more. The online casino offering holds a world-class suite of titles from the most famous casino providers.

“We are delighted with the opportunity to work together with MTN Group Limited in bringing our market-leading solutions to their new brand. Together, we will look to quickly capitalize on our advantages and corner the market until we can be considered the gold standard for sports betting in Africa!” – Eli Moscovich – B2B Director

This collaboration represents Delasport’s entry into another regulated jurisdiction, continuing the company’s international development strategy. Delasport’s world-class technology solutions are tailored to fit big and small operator’s needs. With unmatched expertise in trading and risk management, KYC and Anti-fraud, and the highest standards of regulatory compliance, Delasport’s partners consistently achieve rapid growth, enhanced brand loyalty, and record revenues.

 

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Africa

Incentive Games Signs Partnership With Betsson Group To Provide A Suite Of Games To Its Betsafe Brand In Africa

Zoltan Tundik

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Gambling giant Betsson Group has agreed on a deal with Incentive Games, to provide a suite of titles to launch on its Betsafe brand in Kenya.

The British games provider, based in Edinburgh, has helped establish several brands in the African market – as well as its free-to-play customer acquisition and retention games, Incentive Games offers bespoke African virtual and jackpot products.

Incentive Games’ products have proven to be powerful customer acquisition and retention tools, because Incentive Games has specifically developed the games for markets where cellular data costs can be a significant barrier for users.
Plus, Incentive Games’ offerings are sport-focused, which appeal to players that are not usually drawn to casino products – a huge draw in regions with limited live sport.

John Gordon, CEO of Incentive Games, said: “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. We do not take a “copy and paste” approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.”

Ciara Nic Liam, Product Director at Betsson Group, said: “Africa is a new region for Betsson and we see its potential as one of the fastest growing online sports betting regions in the world. As with other regions, we are taking a localised approached to the Kenyan market.
“To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.”

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