Nigeria based betting operator, Merrybet, has extended its existing online betting operations with a set of NSoft virtuals and draw-based games.

The agreed integration includes virtuals horse and dog races as well as Motorcycle Speedway and Slot Car Races.

A well-known draw-based games  Lucky X and Next Six have also found their place on the Merrybet sites followed by a new version of Lucky Six.

“We are very pleased to be in a position to offer our games on Merrybet’s web platform. We are very familiar with the Nigerian igaming and betting market and we already have very good insight into the players’ behaviour and preferences. That’s why we believe that our game will deliver.  Can’t wait to see the first quarterly review of the results”, commented Davor Konjevod, Regional Sales Manager at NSoft.

NSoft games are not new to Merrybet as well. The two had long-lasting cooperation as NSoft’s the most popular draw-based game: Lucky Six has been a part of the Merrybet’s offer for years now. The extension of the cooperation to the online channel and the introduction of new games were discussed in the course of 2019. The lockdown and emerging digital transformation caused by lockdown speed the agreement up resulting in an enriched offer to Merrybet’s players. Atop of this, Merrybet will soon be offering NSoft’s Lucky Six to its players in retail.

Pires Investments plc has provided an update on its investment in Sure Valley Ventures (SVV) in relation to Admix, a company within the SVV portfolio, which has developed a programmatic monetisation platform for gaming and other entertainment developers.

Two years after its initial seed funding, London-based start up Admix has extended the Series A funding round announced in June 2020, raising a further $1.5 million from strategic gaming investors, bringing the total round to $8.5 million.

Marcus Segal, former COO of Zynga Studios and Nigel Morris, former CEO of Dentsu Aegis, joined the round, alongside a number of unnamed executives working in the gaming and advertising industries in which Admix operates.

Pires has a circa 13% interest in SVV. SVV is a venture capital fund focused on investing in the software technology sector with a specific focus on artificial intelligence, the internet of things and immersive technologies.

“Only two years after its initial seed funding, this extension of the funding round announced earlier this summer demonstrates the excitement surrounding Admix’s platform for gaming and entertainment developers at the moment. In-play advertising, a substantial and developed market, has seen considerable growth as a result of the COVID-19 pandemic and we expect this trend to continue in the coming years,” Peter Redmond, Chairman of Pires, said.

“We believe that Admix’s novel approach to game advertising at scale positions the company perfectly to benefit from the increased demand in this market. The additional funding and the inclusion of notable industry figures participating in this extended fundraise will no doubt allow Admix to continue its rapid growth path and, as such, we look forward to updating the market with Admix’s progress in due course,” Peter Redmond added.

Genius Sports has launched a new hiring programme to expand its technical team in Vilnius, Lithuania.

Genius Sports is actively hiring several exciting new positions to drive the development of a new digital competition management system for world football, the next era of enhancements to its basketball data solutions and new solutions for engaging sports fans around the world.

“The products that our team here in Vilnius develop and implement every day are relied upon by sports in over 150 countries worldwide. Amidst the challenges of the Covid-19 pandemic, we’re excited that Genius Sports’ operations in Vilnius are continuing to expand and look forward to welcoming several more outstanding people to our team,” Matthew Cowling, Head of Product Innovation at Genius Sports, said.