Affiliate Industry
Rightlander Radar launched
Innovative affiliate compliance platform rolls out new service to identify and monitor misleading marketing on subscription content
Rightlander.com, the most powerful affiliate compliance tool in the market, has launched Rightlander Radar which identifies unethical and misleading messages behind paywalls.
With the gambling industry under increased regulatory scrutiny in the UK regarding misleading marketing, one of the areas that has caused concern and is among the hardest to police is that of subscription content. Tipsters, matched betting sites and affiliate newsletters often fly under the radar using direct mail, software downloads or password access to distribute content.
In response, Rightlander Radar is now available to all iGaming operators from August 2020 to start identifying and monitoring private channels that carry this content and to investigate serious incidents or issues highlighted by the regulator. This provides an extra layer of compliance analysis to affiliate compliance processes and requires minimal time to manage.
Ian Sims, founder of Rightlander, said: âThe ASA recently published a ruling against an affiliate in the iGaming space who is not only still active but we have discovered is sending out affiliate links to UK licensed operators via email.
Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.
This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise âbad actorsâ to seek out these marketing channels and conduct the monitoring.â
The new service will also encompass the investigation of emergency regulatory issues such as the recent COVID-19 measures and the and the recent activity around affiliates marketing to self-excluded players which has been the subject of regulator notices to operators. Operators will receive notification of issues that put their brands and licences at risk along with a monthly report providing insight on the content investigated and issues uncovered. This could prove to be useful at regulatory audits to demonstrate awareness of the issues that this type of content can raise.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds â this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Affiliate Industry
Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform
In a bold move within the online gaming industry, Noxwin has transformed from a traditional gaming operator to a leading affiliate platform. This strategic pivot positions Noxwin.com as the ultimate destination for users seeking honest and comprehensive information about casinos and bookmakers, as well as expert tips and tricks in the iGaming sector.
A New Identity for Noxwin
Previously known primarily as a gaming operator, Noxwin has redefined its mission to better align with the evolving needs of todayâs players. By transforming itself into an affiliate platform, Noxwin is now dedicated to delivering meticulously reviewed and evaluated information on top online casinos and sports betting sites. This shift empowers players to confidently navigate their options ensuring a superior gaming experience every time.
A Strategic Shift to Better Serve Players
Noxwinâs transition from a gambling operator to an affiliate platform stems from its commitment to serving the modern online gamer. With increasing competition in the industry and players demanding more transparency and reliable resources, Noxwin saw an opportunity to meet these needs. As an affiliate platform, it now offers an unbiased, all-encompassing guide to the best betting and casino sites, empowering users with well-researched reviews, exclusive promotions, and responsible gaming tools.
Honest Information at Your Fingertips
Noxwin.com, having previously struggled with its reputation as an operator, has made significant efforts to rebuild trust and credibility in the industry. Recognising the importance of integrity, they now place a strong emphasis on honesty and transparency with their users. This renewed focus on clear communication, fair play, and responsible operations reflects their dedication to providing players with a reliable, clear, and responsible gaming experience.
In an industry where many platforms advertise enticing bonuses that often do not exist when visiting the actual casino or bookmaker site, Noxwin stands out. The platform verifies all offers, ensuring that users have access to genuine promotions and exclusive deals that enhance their gaming experience.
Noxwin’s rigorous evaluation process includes:
- Licensing and regulation: Ensuring that all listed platforms operate under valid licenses and comply with industry regulations.
- User Experience: Evaluating the design, functionality, and overall user satisfaction of each site.
- Game variety: Analysing the range of games available, including slots, table games, and live dealer options.
- Bonuses and promotions: Reviewing the attractiveness of bonuses, while ensuring that terms and conditions are reasonable and user-friendly.
- Payment methods: Evaluating the variety of secure payment options available for deposits and withdrawals.
- Customer support: Testing the responsiveness and availability of customer service channels.
Empowering Players with Information
Noxwinâs transition to an affiliate platform is not just about listing casinos; itâs about empowering players with information. Through detailed reviews and comparisons, Noxwin helps users make informed decisions based on their gaming preferences. Whether youâre a seasoned player or new to online gambling, Noxwin offers insights that enhance your overall experience.
Exclusive Offers and Promotions
In addition to its comprehensive evaluations, Noxwin prides itself on featuring exclusive offers that players wonât find elsewhere. By partnering with top online casinos, Noxwin provides access to unique bonuses and promotions that can significantly enhance your gaming experience.
A Commitment to Responsible Gaming
As part of its dedication to player welfare, Noxwin emphasizes responsible gaming practices. The platform actively promotes responsible gambling in its reviews, helping players maintain a safe and enjoyable gaming experience.
Conclusion
Noxwin’s transformation from a gambling operator to a premier affiliate platform marks a significant milestone in its mission to provide valuable resources for online gamers. With comprehensive evaluations, exclusive promotions, and a commitment to transparency, Noxwin is now the ultimate destination for betting enthusiasts.
Noxwin’s shift towards a more transparent, honest, and ethical approach is a transformative move that not only enhances its brand reputation but also positively impacts the broader online gambling industry. By prioritizing honesty, integrity, and responsible gaming practices, Noxwin sets a new standard within the iGaming industry. This shift not only enhances its brand reputation but also fosters a culture of trust and accountability, benefitting players, operators, and affiliates alike.
Affiliate Industry
Sitebee partners with QMRA
To help operators and affiliates navigate this complex environment, Sitebee has partnered with Quality Mark Responsible Affiliates, seamlessly integrating legal expertise into Sitebeeâs platform.
This collaboration enables Sitebee to offer its clients precise, real-time compliance solutions, supported by QMRAâs thorough understanding of the regulatory frameworks across multiple jurisdictions. With this partnership, Sitebee ensures operators stay informed and equipped to handle the challenges of a rapidly evolving market.
Compliance knowledge rooted in legal expertise
Through the partnership with QMRA, Sitebee offers clients access to an enhanced compliance tool that goes beyond monitoring. Backed by QMRAâs deep expertise in iGaming regulations, the platform now provides tailored legal insights that help operators anticipate and adapt to changing requirements in various regions.
Rasmus Bank Nielsen, Head of Sitebee, remarked: âBy integrating QMRAâs extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market. This partnership gives operators the clarity and foresight they need to manage risk and maintain compliance across all regions where they operate.â
Focused on security, efficiency, and insight
As regulatory demands increase, Sitebee positions itself as an indispensable partner for operators seeking clear, actionable compliance insights. With the addition of QMRAâs expertise, Sitebee clients continues to benefit from:
- Legal clarity on regulatory shifts across jurisdictions, ensuring operators are always informed of important changes.
- Real-time data that allows for quick, informed decision-making, reducing the risk of non-compliance.
- Operational efficiency, streamlining the compliance process through automation, so operators can focus on growing their business while minimizing compliance risks.
Steven Vrolijk, LL.M., Director of QMRA, added: âOur collaboration with Sitebee strengthens the ability to deliver reliable, up-to-date compliance insights. By combining Sitebeeâs robust compliance infrastructure with our legal expertise, operators can confidently navigate complex regulations and focus on their core business.â
Ahead of the curve in a complex regulatory environment
With QMRAâs legal expertise now a core part of Sitebee, the platform is designed to help operators navigate the ever-changing regulatory landscape. By providing clients with the most accurate and timely compliance information, Sitebee ensures that businesses are not just responding to changes – they are ready for them.
-
Asia6 days ago
NODWIN Gaming partners with Japanese gaming company KONAMI for âeFootball Diwali Showdownâ
-
Australia6 days ago
Australiaâs BetStop Receives International Regulatory Award
-
Latest News6 days ago
BETBY WELCOMES MAGNUS CARLSEN AS GLOBAL BRAND AMBASSADOR
-
Compliance Updates6 days ago
KSA Imposes a Fine of âŹ675,000 on NetX Betting Limited
-
Asia5 days ago
Revenant Esports and Team XSpark Join Forces to Form Revenant XSpark, ScoutOP Revealed as Brand Ambassador
-
Latest News6 days ago
Videoslots Launches DBET in Sweden with International Tipset Pools
-
Central Europe6 days ago
NOVOMATIC builds the Groupâs largest photovoltaic system in Lower Austria
-
Gaming6 days ago
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example