Affiliate Industry
Rightlander Radar launched

Innovative affiliate compliance platform rolls out new service to identify and monitor misleading marketing on subscription content
Rightlander.com, the most powerful affiliate compliance tool in the market, has launched Rightlander Radar which identifies unethical and misleading messages behind paywalls.
With the gambling industry under increased regulatory scrutiny in the UK regarding misleading marketing, one of the areas that has caused concern and is among the hardest to police is that of subscription content. Tipsters, matched betting sites and affiliate newsletters often fly under the radar using direct mail, software downloads or password access to distribute content.
In response, Rightlander Radar is now available to all iGaming operators from August 2020 to start identifying and monitoring private channels that carry this content and to investigate serious incidents or issues highlighted by the regulator. This provides an extra layer of compliance analysis to affiliate compliance processes and requires minimal time to manage.
Ian Sims, founder of Rightlander, said: âThe ASA recently published a ruling against an affiliate in the iGaming space who is not only still active but we have discovered is sending out affiliate links to UK licensed operators via email.
Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.
This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise âbad actorsâ to seek out these marketing channels and conduct the monitoring.â
The new service will also encompass the investigation of emergency regulatory issues such as the recent COVID-19 measures and the and the recent activity around affiliates marketing to self-excluded players which has been the subject of regulator notices to operators. Operators will receive notification of issues that put their brands and licences at risk along with a monthly report providing insight on the content investigated and issues uncovered. This could prove to be useful at regulatory audits to demonstrate awareness of the issues that this type of content can raise.
-
Asia5 days ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Latest News6 days ago
Roobet Promo Code: Redeem âWRD100â Now to Get a Free Money & Cashback
-
Latest News6 days ago
Regulatory Roadblocks: The Future of Sweepstakes Gaming in the U.S.
-
Africa6 days ago
Gaming Corps Expands African Presence with KingMakers Partnership
-
Latest News6 days ago
Recently Released Slot Games Worth Checking Out
-
Latest News6 days ago
UK Gambling Commission Flags Deepfake-Fueled Money Laundering Threats in Online Gambling Sector
-
Latest News6 days ago
ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All
-
Latest News7 days ago
PG Soft debuts Doomsday Rampage slot