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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
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Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.

Deeply integrated at game design level, In-Menu™ is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty’s range of seamless ad solutions. In-Menu™ enhances a highly innovative product suite that also includes Adverty’s current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.

The interactive nature of Adverty’s In-Menu™ ads combines unobtrusive brand exposure with a call to action, allowing advertisers to deliver brand messages and actions of their choice, including direct paths to purchase. Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.

“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu™ ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid,” adds Bakos.

Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.

“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play™ ad placements, our complementary In-Menu™ offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.

Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu™ offering is expected to increase the demand for In-Play™ and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.

The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu™ inventory by early 2021 at the latest. Adverty also plans to include the In-Menu™ ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.

An introduction video showing the In-Play™ and In-Menu™ experience is available at the link below:

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Major affiliate QiH Group reports impressive Q4 and FY 2024 financial results

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QiH Group, a prominent iGaming affiliate, has announced its financial results for Q4 2024, the three-month period ending 30 September. The results showcase robust performance and ambitious growth in a rapidly evolving, highly regulated and increasingly competitive online market.

 

Key Q4 Highlights

  • Revenue: £6.33m, a 73% increase from Q4 2023

  • EBITDA: £1.43m, a 90% increase from Q4 2023

  • FTDs: 49% increase from Q4 2023

 

Key FY24 Highlights

  • Revenue: £20.57m, a 59% increase year-on-year

  • EBITDA: £4.85m, a 59% increase year-on-year

  • FTDs: 43% increase year-on-year

 

CEO Comments

“We are thrilled to report strong quarterly results that underscore our commitment to innovation and customer satisfaction in the iGaming space,” said Jamie Walters, CEO and co-founder of QiH Group. “Strategic enhancements to our in-house tech, growing the business rapidly and appointing the absolute best people to our C-level team has clearly paid off.”

 

Operational Highlights

  • Strengthened C-suite leadership team with the hire of leading CTO Sachin Saxena

  • Expanded into a new sports vertical through the successful launch of Podium Bets, with sports betting expected to deliver up to 15% of full-year revenue activity in 2025

  • Average headcount growth of 16% for Q4 2024 and 15% for FY 2024, leading to a significant expansion of the London office

  • Entered strategic partnerships with 120 partners, delivering our trusted high quality traffic experience as further evidence of our successful internal strategy

 

Post-period Outlook

  • Finalised C-suite leadership team with the hire of leading CFO Simon Winder

 

“As we head into the next trading year, QiH Group looks primed to go from strength-to-strength. Our C-level team is now complete and we have been able to attract some really impressive individuals to our most important senior positions, as proven by our recent hires. Our focus on compliant methods, data-driven results and responsible marketing will enable us to continue delivering value to our partners, clients and customers for the long term,” said Walters.

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BETBAZAR strengthens product line-up with GR8 Tech partnership

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BETBAZAR strengthens product line-up with GR8 Tech partnership
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Industry-leading B2B iGaming marketplace unveils collaboration with the high-performance sportsbook and iGaming platform provider to supply even more solutions to clients

Betbazar – the innovative technology company behind the world’s leading B2B iGaming marketplace – has this month revealed details of a recent partnership with GR8 Tech that will enable it to provide an impressive array of sportsbook solutions to customers.

With GR8 Tech being one of the industry’s most forward-thinking providers of sportsbook and iGaming platform software, the collaboration means all BETBAZAR clients will be able to choose from a wide range of products aimed at providing a more immersive online experience to players.

While GR8 Tech’s award-winning sportsbook platform, MTS (managed trading services), and streamlined iFrame will all be available via the BETBAZAR marketplace, the star of the show from an operator’s perspective will certainly be the company’s critically acclaimed sportsbook data feed.

GR8 Tech developed this innovative solution to empower iGaming companies to supply an enhanced sportsbook experience to their customers. The GR8 Feed delivers real-time odds, scores, and statistics on approximately 100,000 events from the industry’s most trusted providers.

Covering everything from esports to American football, the feed itself is seamlessly integrated through an API and can harness the power of artificial intelligence to deliver live alerts and a dashboard that breathes life into customers’ statistics. All of this is backed up by bulletproof security features and a dedicated support team that’s available 24/7, 365 days a year.

Given the data feed’s scope to improve clients’ revenue streams and the myriad benefits offered by all of the other GR8 Tech solutions, the partnership will further establish BETBAZAR’s marketplace as the go-to destination for customers’ iGaming needs. Both parties are already looking forward to the numerous opportunities the collaboration should bring.

Alex Iaroshenko, Chief Executive Officer at BETBAZAR, said: “It goes without saying that if you want to be the iGaming industry’s leading B2B marketplace, you have to be able to offer the best products available – and in GR8 Tech’s innovative range of sportsbook solutions, we believe we’ve found a selection of services that will empower operators to offer a best-in-class user experience.

“Covering everything from sportsbook platforms, managed trading services, and the company’s celebrated data feed, the GR8 Tech products available in our marketplace will ensure we remain at the forefront of innovation while also offering a comprehensive range of options to customers.”

Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech, said: “At GR8 Tech, we really believe in the quality of our products and their potential to help operators stand out and maximise their revenue streams – so the next step is obviously to ensure they’re seen by as many customers as possible.

“By partnering with BETBAZAR and making our solutions available via their industry-leading B2B worldwide marketplace, we’ll be able to guarantee that even more prospective clients will have access to the services we offer. This will in turn allow us to empower even more operators to provide an enhanced experience to their end users.”

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Spinosaurus – The Thrilling New Slot Game from PopOK Gaming

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Spinosaurus – The Thrilling New Slot Game from PopOK Gaming
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PopOK Gaming is thrilled to announce the release of its newest slot game, Spinosaurus – a captivating 3×5 slot that transports players back to the thrilling age of dinosaurs!

With vibrant, colorful visuals and dynamic gameplay, Spinosaurus features the iconic, mighty dinosaur as your guide on an adventurous quest for massive wins. Players can immerse themselves in prehistoric excitement while aiming for incredible rewards.

Key Features:

In the Bonus Game, players encounter the fierce Spinosaurus, spinning for multipliers, free spins, and other exciting rewards. For those eager to jump straight into the action, the Buy Bonus feature lets players skip right into the heart of the adventure for even more fun and potential rewards.

Whether chasing big wins or exploring the ancient world of dinosaurs, Spinosaurus offers a truly wild and exhilarating gaming experience.

Game Overview:

  • Provider: PopOK Gaming
  • Game Name: Spinosaurus
  • Game ID: 134
  • Category: Video Slot
  • RTP: 96.20%
  • Hit Frequency: 37.72%
  • Max Win: 2,500x total bet
  • Volatility: Medium
  • Min/Max Bets: 0.02/100 EUR
  • Release Date: October 18, 2024

Dive into the prehistoric era and experience the thrill of Spinosaurus today! Visit popokgaming.com to learn more or contact your PopOK Gaming account manager to add this exciting new game to your platform.

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