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Adverty Continues Rapid Expansion With Appointment Of Global Director Of Business Development

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Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
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Johanna Nymberg to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide

Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year.

Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming.

Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.

She will work alongside Niklas Wallgren and Christian Atack to liaise with publishers and game developers globally, widening access and awareness of Adverty’s unique In-Play™ and In-Menu™ enabled in-game advertising SDK.

“Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company,” says Johanna.

“We are delighted to welcome yet another industry heavyweight to the team,” adds Niklas Bakos, CEO and founder of Adverty. “Johanna is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.”

The expansion of the business follows ever-increasing numbers of advertisers looking for in-game advertising at scale, and for publishers who want to monetise their gaming inventory with unobtrusive brand advertising.

“In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display”, adds Johanna. “Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world.”

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BINGOTON: PADDY POWER PRESENTS A DRAMA…WITH BALLS

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Mischievous betting brand Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative agency Octagon for their latest ad campaign. 

“Bingoton” was formally rolled out in a fashion befitting the brand’s proverbial bingo debutante today (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first showing on ITV this evening during Coronation Street.  

The commercial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a selection of ‘gentlemen callers’, cleverly creating a humorous parallel with the perils of modern-day dating.  

According to Josh Green, Executive Director at Octagon, this was the ideal comical conduit to convey the Paddy Power Bingoproposition:  

“In the simplest terms, bingo is drama with balls. That’s how the idea of Bingoton was born.” 

Tom Muldowney, Head of Gaming Marketing with Paddy Power adds:   

“We wanted to make a ballsy ad and Miss Bingoton felt like the perfect leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who sent her (Charles) Dickens pix. He remains on the cutting room floor.”    

The advert opens with stunning views of high society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s quickly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.   

  Suitor Number 3 is quickly dispatched in an equally decisive manner, having been judged by Miss B to be “catfishing again” after she takes in his dated and unrecognizable profile painting.  

Trying his luck next is Suitor Number 66, a handsome gentleman from Essex who only has eyes for his own reflection.   

“The only way is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s latest campaign comes with all the easter eggs punters have come to expect from the mischievous brand, who manages to marry drama (and balls) to make it a perfect match.   

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Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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eSports

Four Teams Advance to CS:GO Female Tournament at IESF WE Championships

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The International Esports Federation (IESF) concluded a groundbreaking competition for the Female Feature Division CS:GO qualifiers, which saw Indonesia, Poland, Namibia, and Argentina move forward to secure their spot at the World Esports Championships Finals in Bali, Indonesia. The qualifiers were hosted online by IESF, and the finals tournament in Bali will feature a $50,000 total prize pool. Poland and Argentina came out on top of their respective region’s qualifiers.

IESF President Vlad Marinescu said: “IESF is privileged to be able to host its first-ever Female Feature Division CS:GO tournament, a significant step forward for the world of Esports. This event is promoting inclusivity and providing female gamers equal opportunities to succeed on Esports’ biggest stage. IESF is committed to advancing and supporting the role of women in Esports through initiatives like this and our current partnerships with Women in Games and GIRLGAMER Esports Festival. “

IESF Marketing Manager Ana Karakolevska added: “Congratulations to the four female teams for giving us one of the most exciting qualifiers yet, and securing their spot at the first-ever CS:GO World Esports Tournament. IESF is proud to be making advancements in shaping the future of gaming for the entire World Esports Family. We can’t wait to see these skilled teams compete in Bali.”

World-leading Esports club Natus Vincere (NAVI) represented Poland in the qualifiers and will bring some of the world’s best Esports players to Bali to compete for the ultimate prize. The 14th WE Championships will take place from December 1 to 12 with Indonesia, Poland, Namibia, or Argentina looking to be crowned the first female CS:GO tournament winners.

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