eSports
Worldwide Bowling Leader Bowlero Launches Innovative Mobile Esports Game Powered By Skillz
Bowlero Corp, the worldwide leader in bowling entertainment, and Skillz, a leading mobile games platform for fair, fun, and meaningful competition, have launched Strike! By Bowlero, a first-of-its-kind mobile esports bowling game developed by Touch Mechanics using the Skillz platform.
Strike! By Bowlero extends the thrill of bowling from the lanes to your mobile device and is currently available for iOS and Android users through bowlero.com/download-strike.
Powered by the Skillz mobile gaming platform, Strike! By Bowlero will connect the 40 million registered Skillz players around the world with Bowleroâs 300 bowling centers and 28 million annual guests nationwide. Players will compete in live tournaments both inside Bowlero centers and at home in the Strike! By Bowlero mobile game for a chance to win real world prizes and rewards redeemable exclusively at Bowlero, AMF, and Bowlmor centers.
âBowlero and Skillz are teaming up to create the future of bowling through a new mobile interactive game that ties the fun of a physical Bowlero experience into bite sized entertainment that can be enjoyed at home or on the go,â said Andrew Paradise, CEO and founder of Skillz. âAs the offline and online worlds are converging, new experiences like Strike! By Bowlero merge these worlds together.â
Touch Mechanics, a UK-based studio that has created Skillz-powered games since 2014, optimized the new bowling game to merge the physical and digital worlds of Bowlero. Game designers studied Bowlero Corp locations to build realistic touches to the mobile game, including a blacklight bowling gameplay mode specifically made to mirror the ambience of the popular offering.
âProviding a digital experience to connect with guests off the lanes was Bowleroâs vision even before COVID-19 restrictions,â said Lev Ekster, Senior Vice President of Business Development at Bowlero Corp and COO of the Professional Bowlers Association (PBA). âWith Strike! By Bowlero, weâre able to offer more value to our guests when theyâre not physically at our centers, while new players are introduced to the Bowlero experience through Skillz-powered competitions that reward them with prizes.â
Through partnering with Skillz, Bowlero Corp has become the first hospitality company to brand a dedicated esports game. The new title creates a fun and interactive experience for bowlers, seamlessly bridging physical hospitality and digital gameplay.
âWe really wanted the mobile experience to reflect the outstanding design that guests have come to expect when visiting a Bowlero center,â said Natalie McMahon, Creative Director at Bowlero Corp. âWeâve captured that unique energy, the social competition, and made it all accessible from your personal device. Itâs exciting!â
eSports
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
Naman Mathur, popularly known as Mortal, has added another feather to his illustrious cap by winning the coveted âContent Creator of the Yearâ award at the Global Esports Awards 2024 Part 2 in Los Angeles on Friday. The grand ceremony saw Mortal triumph over globally renowned gamers like Tarik Celik, Ibai Llanos Garatea, and Marc ‘Caedrel’ Lamont, solidifying his stature as Indiaâs biggest gamer.
Mortalâs groundbreaking victory marks a significant milestone not only in his personal journey but also for the Indian gaming community at large. The 27-year-oldâs illustrious gaming career boasts numerous accolades, including championship titles in BMPS Season 1 (2022) and the PUBG Mobile Club Open (2019) as an esports athlete. He has amassed over 7 million subscribers on YouTube and more than 5.3 million followers on Instagram through his distinctive and impactful content, making him one of Indiaâs most influential gaming personalities.
Speaking on this remarkable achievement, Naman Mathur aka Mortal, Co-founder, S8UL Esports, stated, âWinning this award is an incredible moment of pride, not just for me but for the entire Indian gaming and esports community. My journey began with a simple passion for gaming, and seeing that passion resonate with millions of people is truly humbling. I hope this achievement inspires more young gamers to chase their dreams and believe that they too can earn global recognition through dedication and hard work. I am deeply grateful to S8UL for being the backbone of my journey. This success is not mine alone- it belongs to every fan, every teammate, and every supporter who believed in me and in the potential of Indian esports.â
This was Mortalâs sixth consecutive nomination at the prestigious awards, a feat achieved by no other Indian gamer. Having been nominated for various categories over the years such as âEsports Mobile Player of the Yearâ, âStreamer of the Yearâ and âEsports Personality of the Yearâ, Mortalâs victory in this edition is a testament to his immense contribution to growing the esports and gaming content ecosystem in India.
âThis award holds a deeply personal meaning for me. Watching Mortal achieve this recognition feels like a shared victory- one that takes me back to where it all began. From the late nights to the sacrifices, every moment has led us here. Together, weâre not just creating history; weâre shaping the future of gaming and esports globally. A victory for him, a milestone for Indian esports!â said Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.
The Esports Awards is the most prestigious night in esports, dedicated to showcasing top-tier performance and innovation from players, teams, media, hardware providers, games, events, and personalities within the scene.
âWhen we first started this journey, we had no idea how far it would take us, but we always knew we were in this together. Mortal has always been like a brother to me, and seeing him win this award feels like a personal achievement. For him to be honoured with this accolade today is a reflection of the countless hours, effort and heart weâve poured into building who we are and what we stand for,â commented Lokesh âGoldyâ Jain, Co-founder, S8UL Esports.
Mortalâs achievement reaffirms Indiaâs rise as a formidable force in the global esports and gaming content landscape.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This yearâs theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan âWe Empower Success,â the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the yearâs biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expertâs perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this yearâs event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.â¨â¨As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: âSecuring Akhil Sarin as EGCÂ key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
âAkhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.âÂ
Looking ahead to ICE Barcelona, Akhil Sarin stated:Â âCollaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.â
He added âThe EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stakeâs vision and collaborating with industry leaders to inspire growth and innovation across the sector.â
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