Worldwide Bowling Leader Bowlero Launches Innovative Mobile Esports Game Powered By Skillz
Bowlero Corp, the worldwide leader in bowling entertainment, and Skillz, a leading mobile games platform for fair, fun, and meaningful competition, have launched Strike! By Bowlero, a first-of-its-kind mobile esports bowling game developed by Touch Mechanics using the Skillz platform.
Strike! By Bowlero extends the thrill of bowling from the lanes to your mobile device and is currently available for iOS and Android users through bowlero.com/download-strike.
Powered by the Skillz mobile gaming platform, Strike! By Bowlero will connect the 40 million registered Skillz players around the world with Bowlero’s 300 bowling centers and 28 million annual guests nationwide. Players will compete in live tournaments both inside Bowlero centers and at home in the Strike! By Bowlero mobile game for a chance to win real world prizes and rewards redeemable exclusively at Bowlero, AMF, and Bowlmor centers.
“Bowlero and Skillz are teaming up to create the future of bowling through a new mobile interactive game that ties the fun of a physical Bowlero experience into bite sized entertainment that can be enjoyed at home or on the go,” said Andrew Paradise, CEO and founder of Skillz. “As the offline and online worlds are converging, new experiences like Strike! By Bowlero merge these worlds together.”
Touch Mechanics, a UK-based studio that has created Skillz-powered games since 2014, optimized the new bowling game to merge the physical and digital worlds of Bowlero. Game designers studied Bowlero Corp locations to build realistic touches to the mobile game, including a blacklight bowling gameplay mode specifically made to mirror the ambience of the popular offering.
“Providing a digital experience to connect with guests off the lanes was Bowlero’s vision even before COVID-19 restrictions,” said Lev Ekster, Senior Vice President of Business Development at Bowlero Corp and COO of the Professional Bowlers Association (PBA). “With Strike! By Bowlero, we’re able to offer more value to our guests when they’re not physically at our centers, while new players are introduced to the Bowlero experience through Skillz-powered competitions that reward them with prizes.”
Through partnering with Skillz, Bowlero Corp has become the first hospitality company to brand a dedicated esports game. The new title creates a fun and interactive experience for bowlers, seamlessly bridging physical hospitality and digital gameplay.
“We really wanted the mobile experience to reflect the outstanding design that guests have come to expect when visiting a Bowlero center,” said Natalie McMahon, Creative Director at Bowlero Corp. “We’ve captured that unique energy, the social competition, and made it all accessible from your personal device. It’s exciting!”
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IndiGG, a leading Web3 Gaming DAO today announced the ‘IndiGG Web3 Championship’ and launched the world’s first eSports athlete reputation program alongside. The championship commenced in Bengaluru and will cover cities including Kolkata, Pune, Chennai, NCR, Dhaka, with the finals to be held at Hyderabad in November 2023. The total prize pool will be of USD 200k across all legs.
The championship was hosted and managed by the community itself with the IndiGG clan chiefs managing the entire execution end to end. Games ‘EV.io’ and ‘Thetan Arena’ were the games chosen by the community for the championship with ‘Venture X Gaming’ as the title sponsor for the event.
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All the main matches were broadcasted live on Youtube. With over 10,000+ gamers watching the best of the teams slugging it out in person, the championship garnered over 1 million plus views. The championship was capped off with an exhibition match amongst the top gaming influencers in the country.Apart from the tournament, IndiGG also commenced the reputation program which will help build a public record of an athlete’s performance. The data will help the evaluation of an athlete’s reliability and sportsmanship in the esports space. The records will also establish credibility and trustworthiness around esports athletes that can be leveraged by teams, coaches and sponsors while onboarding an athlete.
During the championship, the members had an opportunity to build their on-chain reputation as they were awarded badges. The badges are digital tokens that recognize and reward an individual’s involvement and contribution towards an online community. The participating gamers were rewarded with ‘Proof-of-Participation’ badges, similarly, the winners received ‘Proof-of-Victory’ badges and the first time viewers were able to mint a ‘Proof-of-Watch’ badge during the livestream of the event.
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British Esports Announces Further Investment in Sunderland
British Esports has announced its plans to increase investment in the state-of-the-art National Esports Performance Campus (NEPC), the UK’s most advanced esports and education performance and training centre.
To complement the globally-recognised esports facilities, capable of attracting and developing the UK’s very best esports and creative talent, British Esports has announced it has now acquired a multi-purpose entertainment venue, as well as brand new esports and gaming accommodation.
Combined with the multi-functional sporting, creative and educational facility, the National Esports Performance Campus, now a multi-site venue, represents a multi-million-pound investment in the city of Sunderland and takes the total footprint to over 30,000 sq.ft.
Located within easy reach of the NEPC, the hub and the Grade II listed townhouses are situated in a conservation area, first established in the 17th century. Split over four floors and currently undergoing extensive renovation and internal refurbishment to restore them to separate residential dwellings, the esports and gaming houses are scheduled to open in late Spring 2023.
Providing accommodation for up to 25 people, the fully self-contained properties will feature separate living and leisure areas, plus a cutting edge digital performance and gaming room, kitted out with the very latest in gaming and creative technology.
Designed to stimulate team and player performance as well as a healthy, balanced lifestyle, the fully managed accommodation alongside the National Esports Performance Campus will seek to deliver greater success on the international esports stage.
The National Esports Performance Campus, scheduled to open in late 2023, is an 11,000 sq.ft esports training and educational complex, split across two floors, featuring state-of-the art creative, educational, coaching and training facilities, with provision for over 150 students.
The venue will feature the very latest in digital and computing technology, a 100 seater esports arena, dedicated esports stage, classrooms, performance and training rooms, broadcast and content production facilities, sim racing and much more.
As a founding member of the Global Esports Federation, British Esports will be the first amongst its 120 members to have its own dedicated esports campus, ensuring that the UK is continuing to lead the development of esports education, infrastructure and opportunity.
“We are proud to be making a significant investment in Sunderland and the North East with a new multi-site venue capable of attracting and developing the digital forward society of tomorrow. We are excited to be developing infrastructure for the UK esports ecosystem, but, as part of the UK’s national levelling up campaign, we are equally thrilled that the people of the North East will have an incredible facility on their doorstep,” said Andy Payne OBE, Chair, British Esports.
“Sunderland is a hugely ambitious city, and one that fully embraces the transformative power of digital to bring communities together, so it is fitting that a sport that is built on digital and technology is investing so significantly here. British Esports’ investment in Riverside Sunderland with its Performance Campus and in Sunniside with the gaming accommodation, fits perfectly with our regeneration programme, which is transforming both of these parts of the city centre, and we’re delighted to be working closely with them to support them with their plans,” said Councillor Graeme Miller, leader of Sunderland City Council.
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