Gambling in the USA
IWG signs brand licensing agreement with Alchemy3

eInstant supplier to expand its omnichannel catalog
IWG, the world’s leading instant win games supplier to WLA/NASPL lotteries, has partnered with lottery marketing services provider, Alchemy3, to develop omnichannel licensed games for the North American lottery market.
As part of this new partnership, IWG will combine its industry standard eInstant mechanics with Alchemy3’s wide range of popular brands to create games that bridge lotteries’ retail and digital sales channels.
Already, IWG and Alchemy3 have launched a SKEE-BALL® game with the Pennsylvania Lottery that is simultaneously offered in digital eInstant, retail Scratch-Off, Keno, and Fast Play formats. Players can play SKEE-BALL® in one of the retail versions, and collect a promotional code that awards free play of the online version.
Together, IWG and Alchemy3 have plans to expand into IWG’s North American lottery client network through its Progressive Play RGS. Partnering with Alchemy3 allows IWG to enhance and diversify its product portfolio, providing its lottery partners with established content and themes.
Rhydian Fisher, IWG CEO, said: “This is an exciting partnership for us that will enable us to deliver high impact, omnichannel offerings to our ever-growing partner list. Branded games are a great way to connect play across retail and digital. We’re sure that Alchemy3’s popular brands along with our proven industry expertise will result in exciting new eInstant and cross-channel experiences.”
Jeffrey Schweig, President at Alchemy3, said: “We’re thrilled to be working with the team at IWG and can’t wait to see the launch of these new games in the North American lottery market. The Company is highly-regarded for delivering the best eInstant games to the lottery sector and we’re confident players will come to love the new concepts that they will be developing over the coming months.”
-
Latest News6 days ago
Slovakia Publishes Groundbreaking Report on Illegal Online Gambling
-
Africa4 days ago
Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games
-
Latest News6 days ago
Best Altcoins & Crypto Casino Sites for Safer Gambling 2025 Ranked
-
Latest News6 days ago
Best Online Casinos in Europe | Listed Top 10 European Casino Sites for 2025
-
eSports6 days ago
Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles
-
Latest News5 days ago
Best Gambling Sites For US Players: Top Real Money Online Casinos 2025
-
Latest News6 days ago
7777 gaming teams up with Winpot to enhance online casino experience in Mexico
-
Latest News5 days ago
Best 25 Crypto Gambling Sites & Casinos for South Korea 2025 Picks