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IWG signs brand licensing agreement with Alchemy3

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IWG signs brand licensing agreement with Alchemy3
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eInstant supplier to expand its omnichannel catalog

IWG, the world’s leading instant win games supplier to WLA/NASPL lotteries, has partnered with lottery marketing services provider, Alchemy3, to develop omnichannel licensed games for the North American lottery market.

As part of this new partnership, IWG will combine its industry standard eInstant mechanics with Alchemy3’s wide range of popular brands to create games that bridge lotteries’ retail and digital sales channels.

Already, IWG and Alchemy3 have launched a SKEE-BALL® game with the Pennsylvania Lottery that is simultaneously offered in digital eInstant, retail Scratch-Off, Keno, and Fast Play formats. Players can play SKEE-BALL® in one of the retail versions, and collect a promotional code that awards free play of the online version.

Together, IWG and Alchemy3 have plans to expand into IWG’s North American lottery client network through its Progressive Play RGS. Partnering with Alchemy3 allows IWG to enhance and diversify its product portfolio, providing its lottery partners with established content and themes.

Rhydian Fisher, IWG CEO, said: “This is an exciting partnership for us that will enable us to deliver high impact, omnichannel offerings to our ever-growing partner list. Branded games are a great way to connect play across retail and digital. We’re sure that Alchemy3’s popular brands along with our proven industry expertise will result in exciting new eInstant and cross-channel experiences.”

Jeffrey Schweig, President at Alchemy3, said: “We’re thrilled to be working with the team at IWG and can’t wait to see the launch of these new games in the North American lottery market. The Company is highly-regarded for delivering the best eInstant games to the lottery sector and we’re confident players will come to love the new concepts that they will be developing over the coming months.”

Gambling in the USA

Gaming Americas Weekly Roundup – August 1-7

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has announced its expansion into three new states: New York, Texas and Colorado.

The Sports Betting Conference Committee has reached an agreement on legislation to legalise sports betting in Massachusetts. The legislation would allow for wagering on both professional and collegiate sports in the Bay State.

Rush Street Interactive (RSI) has opened its BetRivers retail sportsbook in Maryland last week, in partnership with Bingo World, featuring 12 self-service kiosks and three over-the-counter machines on a 3000-square-foot facility.

WarHorse Gaming held its second groundbreaking during an event at Horsemen’s Park, the future site of WarHorse Omaha. The event took featured remarks from Lance Morgan, President and CEO of Ho-Chunk Inc, Garald “Wally” Wollesen, Nebraska Horsemen President, and others.

OddsJam has announced that it has completed the acquisition of OddsBoom, an odds comparison platform. The purchase will help OddsJam expand its presence as a premium content and data provider for regulated sports betting.

PLAYSTUDIOS Inc., the creator of the playAWARDS loyalty platform and an award-winning developer of free-to-play mobile and social games that offer real-world rewards to players, has launched its new blockchain division, playBLOCKS.

New Partnerships

Resorts Digital Gaming has signed a pioneering deal with casino influencer team the Slot Squad to create a unique online experience for their customers. In a first-of-its-kind partnership, the Slot Squad joins Resorts Live, a proprietary platform developed by RDG to showcase online casino games and content.

Codere presented at a press conference held at the Más Monumental stadium, its step forward in sponsorship of the Club Atlético River Plate of Argentina. The gaming operator acquires the Club’s “Main sponsor” category, being placed on the front of the official game and training shirt.

The Detroit Lions announced a partnership with Soaring Eagle Casino and Resort which includes presenting partnership on the upcoming “Inside the Den” television specials, weekly “Inside the Pride” episodes for the 2022 season as well as Power Hour presented by Soaring Eagle Casino and Resort at Ford Field on Detroit Lions gamedays.

SB22 has partnered with Optimove. The partnership demonstrates SB22’s focus on developing highly tailored promotions using Artificial Intelligence and Machine Learning to enhance its operator portfolio’s marketing capabilities by executing sophisticated CRM Marketing campaigns.

Sirplay has partnered with blockchain sportsbook Moonbet, setting out a joint objective to internationally rollout “Web3 sports betting”.

Bally’s Corporation has announced a marketing partnership designating Bally Bet as an official sports betting partner of New York Yankees.

Catena Media has announced a significant media agreement in North America, signing a multi-year partnership with Advance Local’s NJ.com.

New Appointments

Aruze Gaming America (AGA) has appointed Kurt Hansen as its new Vice President of iGaming. His responsibilities will include building and strengthening the company’s iGaming products. He will oversee all the company’s iGaming operations as its new VP.

FanDuel Group has appointed Carolyn Renzin to the position of Chief Legal Officer. Renzin will continue in her role as Chief Compliance Officer for FanDuel Group.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 25-31

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Internet Vikings has launched its iGaming hosting operations in Iowa, as the company works to further develop its US presence. Established in Sweden in 2008, Internet Vikings provides hosting and marketing solutions for iGaming operators.

The AGEM & AGA Annual Golf Classic, presented by JCM Global, has raised $180,000 for the International Centre for Responsible Gaming (ICRG). To date, the event has raised nearly $2.5 million to support the ICRG and its research into problem gambling.

MegaFans, the first open-source esports platform bridging Web2 and Web3, has announced that its Summer Extravaganza Tournament will have a $100,000 prize pool, an opportunity for its rapidly growing base of mobile gamers to win cash, gift cards, cryptocurrency, NFTs and more.

Penn National Gaming Inc has announced that its subsidiary Score Digital Sports Ventures (Canada) Inc has launched its proprietary risk and trading platform, the culmination of theScore Bet’s strategy to bring its sportsbook technology in-house.

Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its position in Buenos Aires City, Argentina following the approval of its Live Casino content by the capital city’s regulator.

International Game Technology (IGT) has announced that its subsidiary, IGT Global Solutions Corporation, has signed an agreement to deliver engaging iLottery content through its high-performing remote gaming server (RGS) to the Michigan Lottery.

Magic Eden, the leading community-centric, NFT marketplace on Solana, introduced the Company’s first Semi-Fungible Token (SFT) marketplace in conjunction with the popular move-to-earn NFT game Genopets.

SciPlay Corporation, one of the world’s leading gaming companies, has launched a summer-long social media and advertising campaign for the top-ranked casino game Jackpot Party, starring actress and entrepreneur Sofia Vergara.

Partnerships

Lotería Nacional de Ecuador, the Ecuador National Lottery, has awarded a new, 10-year contract to Scientific Games that includes instant games, lottery systems, retail technology and a draw-based lottery game system that will launch Ecuador’s first-ever electronic draw games.

Ainsworth Interactive, the iGaming division of Ainsworth Latin America, has taken its iGaming content live in Peru with retail and online operator Apuesta Total. Games like Mustang Spirit and Vegas Fiesta Grand are now available at ApuestaTotal.com.

G2 Esports has entered into a partnership with Herman Miller Gaming. The partnership will provide G2 with Herman Miller Gaming equipment and create exclusive opportunities for the teams to collaborate on future products and research.

Betsoft Gaming has secured a content partnership with operator Condor Gaming Group’s new online casino, Gambeta10. The licensed casino will have access to Betsoft’s award-winning slots portfolio including the latest release Gemini Joker and classic comedy heist Take the Bank.

Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano. Running until June 2025, the sponsorship arrangement will focus on fan engagement, with various activations planned according to the duo, along with advertising and marketing provisions.

New Appointments

Pollard Banknote has appointed May Scheve Reardon as VP of government relations with responsibility for government and legislative affairs.

Bragg Gaming Group has announced that the Company’s Board of Directors has appointed Mark Clayton to the Board.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 18-24

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Esports portfolio company X1 Esports and Entertainment has entered into a definitive agreement to acquire digital influencer management company Tyrus Talent Services.

Casino officials for Elk Grove’s Sky River Casino have announced that the casino is set to open in early September, two months ahead of schedule. Casino officials did not specify a date in their announcement, but work on the 100,000-square-foot casino west of Highway 99 near Kammerer Road is nearly complete as hiring continues.

Caesars Entertainment has received a top score on this year’s Disability Equality Index (DEI), a joint initiative of the American Association of People with Disabilities (AAPD) and DisabilityIN. Up from 80 on last year’s index, the company received a 100, marking it as one of the best places to work for disability inclusion.

Las Vegas Sands Corp has reported financial results for the quarter ended 30 June 2022. Net revenue was $1.05 billion, compared to $1.17 billion in the prior year quarter. Operating loss was $147 million, compared to $139 million in the prior year quarter.

FanDuel Casino has chosen Mischief @ No Fixed Address as its creative agency of record. Mischief is responsible for creative duties pertaining to FanDuel Casino.

FanDuel Group is expanding its online casino offerings through the introduction of its first-ever FanDuel-branded live dealer studios in Michigan and Pennsylvania in partnership with Evolution. All of FanDuel’s live dealer games, including blackjack and roulette will now be streamed for Michigan and Pennsylvania customers directly from FanDuel’s live dealer studios.

New Partnerships

PointsBet Canada has confirmed that it will continue to support curling in Canada, agreeing to a long-term partnership with Curling Canada and the newly formed Team Bottcher. The agreement will see PointsBet Canada become the official Team Bottcher sports betting partner.

ScoreBreak has announced a new, ground-breaking agreement with Genius Sports, the exclusive distributor of official NCAA data. ScoreBreak solutions, which can be delivered to the bench, sidelines, locker-room and the booth, will be powered by official NCAA game statistics across multiple sports.

U.S. Integrity has announced a comprehensive partnership with Desert Diamond Casinos & Entertainment, which on February 11, 2022, launched their mobile sportsbook operation.

Jackpocket, the leading third-party app in the US to provide a secure way to order official state lottery tickets, and the New York Mets announced Jackpocket as the Official Digital Lottery Partner of the Mets.

New Appointments

Betsson has announced Zé Roberto as its newest brand ambassador. The Brazilian former football player, who has a successful career worldwide, signed a three-year global contract with all brands in Betsson Group’s portfolio.

Jackpocket has appointed iGaming veteran John Worthington as the company’s first-ever VP of Interactive Gaming.

FanDuel Group has announced two appointments reflecting each executive’s contributions to the success of the business. Effective immediately, Christian Genetski has been promoted to the role of President, FanDuel Group and Mike Raffensperger has been named to the newly created position of Chief Commercial Officer.

Gaming Laboratories International (GLI) has appointed Ginnie Hollis as Director of Engineering. Previously, she served as Senior Manager of Engineering.

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