eSports
Mercedes-Benz to become the exclusive automotive partner of all global LoL Esports events
The Stuttgart-based luxury brand is set to become the exclusive automotive partner of all global League of Legends Esports events of Riot Games. This was announced today by Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, during the 2020 League of Legends World Championship Preview Event. The partnership will focus on the League of Legends community and will feature Mercedes-Benz as the presenting sponsor of the Trophy Ceremony at global events — the pinnacle of sporting success for LoL pro teams.
The tenth edition of the 2020 LoL Esports World Championship, or 2020 Worlds for short, will take place in Shanghai from 25 September to 31 October. The first major global sports event in China since the coronavirus pandemic marks not only the tenth anniversary of the Worlds, but also the beginning of the global partnership between Riot Games and Mercedes-Benz. Hints about the partnership were given to the community in advance. Attentive observers had already recognised the Mercedes-Benz GLA and the Mercedes-Benz EQC (combined power consumption: 21.3-20.2 kWh/100 km, combined CO2 emissions: 0 g/km)Âčin the official Worlds anthem video, released on 17 September. It was a hot topic in the community. Mercedes-Benz responded immediately on social media, where Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, sat in an EQC with the Summoner’s Cup on the front passenger seat and said in dialogue with MBUX: “Hey Mercedes, guide me to Shanghai!”
Bettina Fetzer officially announced the partnership today at the Worlds 2020 Preview Event, hosted by Riot Games from Los Angeles. Mercedes-Benz is now the exclusive automotive partner of the three global events of League of Legends: the Mid-Season Invitational, Worlds, and the All-Star Event. In doing so, the automotive brand bearing the three-pointed star is elevating the existing sponsorship of the Chinese League of Legends, the so-called LPL, to a global level.
“We decided to partner with Riot Games because we strongly believe in esports”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz AG: “League of Legends is one of the most popular games in recent years. By partnering with Riot Games at the global level, we want to participate even more actively than before in shaping the future of esports and inspire fans about our brand in a playful dialog”.
Mercedes-Benz begins the partnership with the motto “Icons of a new generation” and in doing so looks back on ten years of League of Legends Esports World Championship. Mercedes-Benz underlines the notion of community first at the start of Worlds and during the event issues Mercedes-Benz-branded Hextech Chests â virtual surprise boxes with coveted in-game items. Furthermore, plans call for using creative and innovative approaches to produce and provide exclusive content for fans during the Worlds. By doing so, Mercedes-Benz intends to interact with millions of connected fans around the globe and to actively participate in shaping Worlds through constant engagement.
âAs the first luxury automotive brand to embrace esports at a global scale, Mercedes-Benz has developed a deep understanding of the unrelenting passion fueling the game and the League of Legends esports community,â said Naz Aletaha, Head of Global Esports Partnerships, Riot Games. âMercedes has been synonymous with excellence for nearly a century, and we are excited to combine our shared appetite for innovation to bring great sporting moments to the global League of Legends stageâ.
In addition, the TV spot that impressively fuses the world of LoL Esports with the real world celebrated its world premiere at the media event. In the spot, the viewer meets both famous esports heroines and heroes as well as a number of the most popular League of Legends characters. Only the interaction of all the players makes the line-up an unbeatable team and therewith “Icons of a new generation”.
The commitment to esports and the creation of added value is also made tangible by a host of other measures. Mercedes-Benz will from now on present the trophy ceremonies at all three global events, bring a new broadcast segment in the most important global event streams to the homes of fans and pay lasting tribute to esports in general and the League of Legends community in particular with additional integrations and creative communication activities.
eSports
Procedure to be followed by school clubs affiliating for the 2025 season
Mind Sports South Africa (MSSA), founded in 1984, is the national federation for Board games, Card games, Esports, and Wargames.
MSSA promotes all the different disciplines equally, although each school may pick-and-choose which discipline it wishes to promote at its school. Some schools will promote the whole gambit, while others will concentrate on only one discipline, and/or even just concentrate on one specific title.
The choice is ultimately up to the school.
MSSA has sent teams with full Protea Colours to international events since 1991 for wargames, 1996 for Morabaraba, 1997 for Checkers, and 2005 for Esports. Many members of the national teams have been scholars, and all have benefited from their involvement in the national Protea Team.Â
There is still the option open for a school to start a full-blown sub-club on its premises, but bearing in mind the tight regulatory conditions under which accredited schools have to operate in the Republic, the MSSA no longer deems it necessary for a school to start a sub-club.
As long as the school club has the approval of the school, and has an Educator-in-Charge, a school may affiliate by merely completing the Application for Affiliation Form and submitting such to MSSA.
Advantages of having a MSSA affiliated club: There are many advantages of having a MSSA affiliated club, such as:
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Being part of a community where your club has a real say in how things are done
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Being able to apply for National Lottery Funding â MSSA member clubs can apply for up to R800,000.00 in funding
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Being able to get assistance from your local government
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Experience increased media exposure of your events and your gamers
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Become part of the international community through the MSSA Registered players are able to become internationally recognised umpires, etc.
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Enable your gamers to take part in MSSA events, which may qualify them for Regional, Provincial, and National colours, overseas trips, and even sports bursaries at university.
- Private clubs:Â one vote per every five registered players, and
- School clubs: one vote per every ten registered players.
MSSAâs General Regulations  Â
The General Regulations comprises of decisions made by both Council and Executive Committee Meetings. The General Regulations deals with how sub-committees operate as well as to how teams are selected and development funding is distributed. Â Please refer to Schedule 10.12 in regard to the rights of clubs in hosting events.
MSSAâs Discipline Specific Regulations  Â
The Discipline Specific Regulations deal with rules concerning the different disciplines. The Disciplines that the MSSA caters for are; Board Gaming, Card gaming, Esports, and Figure Gaming.
When a club applies for membership, the applicant club must complete such form and return the same to the MSSA.Fee note for 2025
The fee note details the Affiliation Fees and Registration fees that are payable.
Player Registration Form  Â
The Player Registration Form needs to be completed by every player that is a member of a club and intends to participate in MSSA affairs.
MSSAâs Letter of Undertaking  Â
The Letter of Undertaking is for all registered players who sit on any MSSA committee.
Asia
Revenant Esports and Team XSpark Join Forces to Form Revenant XSpark, ScoutOP Revealed as Brand Ambassador
Revenant Esports and Team XSpark, two titans of Indian esports, have announced a strategic merger to create Revenant XSpark. This new super organization is set to redefine the esports landscape, combining the resources, expertise, and dedicated fan followings of both organizations.
United under the Revenant XSpark banner, the collaboration aims to compete in multiple popular esports titles, establish original community IPs, deliver engaging fan activations, drive innovative brand partnerships, and expand internationally.
As part of this joint venture, Revenant XSpark has introduced its BGMI lineup, featuring the lineup of Sarang, Spraygod, Shadow, and Joker, with Osmium serving as the teamâs coach. These players recently captured back-to-back victories at the BGMI Pro Series and BGMI India Series, making them the only team in the history of the game to win two official BGMI LAN events.
In addition to its BGMI team, Revenant XSpark has been chosen as one of only 10 partnered organizations by The Pokémon Company to compete in the newly launched Pokémon UNITE ACL India League 2025. Fans can look forward to an exciting roster announcement soon.
ScoutOP Joins as Brand Ambassador, Expanding Revenant XSparkâs Reach
Tanmay âScoutOPâ Singh, a legend in the Indian gaming community with over 10 million followers on social media, has officially joined Revenant XSpark as its brand ambassador.
Scout was the mastermind behind the Team XSpark roster, mentoring and nurturing them to their historical back to back victories in BGMI esports. Now, as the ambassador for Revenant XSpark, Scout will bring his vast following, which not only covers India but also extends internationally, to the united brand.
Commenting on the partnership, Tanmay âScoutOPâ Singh, brand ambassador of Revenant XSpark said, âIâve known Rohit for a while, and Iâve always been a fan of Revenantâs unique approach to contentâitâs witty, filled with banter, but still subtle. Itâs exactly the kind of vibe I wanted to bring to XSpark. Beyond that, our shared vision for expanding esports with multiple rosters across India and internationally made this partnership a perfect fit. Joining forces to take the Revenant XSpark name global was a no-brainer for me.â
Rohit Jagasia, Founder and CEO of Revenant Esports, commented, âScout and I have a strong personal connection, and our brands, Revenant and XSpark, naturally share a similar fan base and values. This partnership feels like an organic next step. Scoutâs holistic approach to content, spanning gaming and entertainment across multiple platforms, makes him the perfect ambassador for our brand as we aim to establish Revenant XSpark as Indiaâs leading esports organization and expand our footprint globally.â
To celebrate this partnership, Revenant XSpark, including the BGMI team and ScoutOP, will host an exclusive meet-and-greet event in Mumbai in November, giving fans a chance to interact with their favorite players and ScoutOP himself. Stay tuned to Revenant XSparkâs social media handles for more information.
Revenant XSpark will also be working to build esports IPs. Recently, Revenant Esports also partnered with IPL team, Gujarat Titans, to bring BGMI Titans, an open-for-all esports tournament.
Additionally, Revenant Esports has a strong history within the Indian esports scene, having won the VALORANT Challengers 2024: South Asia – Split 2, to be the lone Indian team in the VCT Pacific Ascension. Furthermore, it is the only esports organization to represent India internationally in the Pokemon UNITE World Championship and the Brawl Stars World Finals.
Asia
NODWIN Gaming partners with Japanese gaming company KONAMI for âeFootball Diwali Showdownâ
The âeFootball Diwali Showdownâ, a special influencer tournament organised by NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, and Konami Digital Entertainment Co., Ltd. (KONAMI), the leading video game developer and publisher from Japan culminated with S8UL Aman being crowned as the champion.Â
Eight of Indiaâs prominent gaming personalities including Dreamboy, Yes Smarty Pie, Ezio18Rip, Sid, Senpai Spider, K18, Binks, and Aman, competed in both group stage and knockout formats.Â
In addition to the tournament, KONAMI has also announced special in-game rewards to celebrate Diwali with Indian gamers. Players will have the opportunity to log in to eFootball and earn exclusive Diwali-themed rewards.
This includes unique player packs featuring popular Indian football team stars, giving fans the opportunity to play with homegrown talent while celebrating the festival of lights. Alongside these packs, players can unlock special Diwali-themed jerseys, available only during this festive period.
Tournament participants K18, Senpai Spider, and Yes Smarty Pie will also be streaming the game extensively and hosting matches for fans on an integrated YouTube stream from their individual channels.
These Diwali-focused initiatives are a testament to KONAMIâs commitment to catering to Indiaâs fast-growing mobile gaming market. As a free-to-play title, eFootball provides open access to casual as well as high-level competitive gaming, eliminating any financial and accessibility barriers for gamers from all backgrounds.
Recently, eFootball was selected by FIFA as an official title in the FIFAe World Cup, with India among the 18 countries invited to participate. Additionally, eFootball is also set to be featured in the Ministry of Information and Broadcastingâs WAVES Esports Championship 2025 (WESC), further solidifying its relevance and appeal in Indiaâs gaming landscape.
Earlier this year, Konami announced that eFootball has surpassed 700 million total downloads worldwide.
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