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Ainsworth Game Technology Partners with SoftGamings

George Miller

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Ainsworth Game Technology Partners with SoftGamings
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Ainsworth Game Technology announced a new partnership with SoftGamings, a B2B casino platform provider and gaming systems aggregator. Ainsworth’s casino slot games will be available through SoftGamings European and UK platform and real-money gaming operator network.

Ainsworth’s General Manager of Interactive and Online, Jason Lim said: “We are excited to be partnering with SoftGamings in continuing our expansion into the European Real Money Gaming market and look forward to growing the online business with our latest land based games.”.

SoftGamings’ Director of Partnerships, Irina Sazonova, stated: “Inking the partnership deal with Ainsworth Game Technology is a huge step forward and an important milestone for SoftGamings. We are happy to welcome the company to our family that already features 100+ providers and more than 3,000 games. Moreover, we are thrilled to offer Ainsworth’s games to our clients via SG’s unified API integration platform and look forward to a long and fruitful collaboration with the provider.”

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Playson launches intuitive and mobile-first UI

George Miller

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Playson launches intuitive and mobile-first UI
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Casino games and software developer Playson has announced the release of a new game interface to supplement its innovative product suite.

The enhancement is now live with more than a dozen of the supplier’s acclaimed slots and promotional tools, with the remainder of its multi-award-nominated offering set to receive the update later this year.

The upgraded UI has undergone a rigorous testing process, with a slick new design perfectly suited to mobile-gaming in portrait mode, ideal for single-hand gameplay enjoyed on the move.

The innovation provides an even more immersive experience, particularly when deployed alongside Playson’s Seamless Play tool, allowing players to switch devices in the same session without interrupting the gameplay.

Vsevolod Lapin, Head of Product at Playson, said: “This is not the first re-work of our user interface, but we have taken its quality to a different level with this innovative mobile-first enhancement, ideal for portrait mode.

“The intuitive design is simple yet compelling and takes both our slot and engagement tool offerings from strength to strength.

“Catering to the full range of devices, it can be configured to meet the regulatory requirements of specific markets and is fully customisable for operator partners.”

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Pronet Gaming adds Fazi Interactive content

George Miller

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Pronet Gaming adds Fazi Interactive content
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Platform provider’s casino offering expands with new partnership

Next-generation platform provider Pronet Gaming has added Fazi Interactive content to its comprehensive casino offering.

The online division of the leading slots and electronic roulette machine manufacturer, Fazi’s rich array of games includes new releases Book of Spells Deluxe, Crystal Hot 40 Deluxe and Jazzy Fruits, in addition to its virtual roulette offering including Roulette, VIP Roulette and Lux Roulette.

Operators using Pronet Gaming’s casino services can now benefit from the supplier’s innovative range, which features full HD quality graphics, interesting animations and exciting new gameplay developed in HTML5 technology.

The latest integration further enhances the offering of Pronet Gaming as it continues to expand quickly, with a particular focus on emerging markets.

Bobby Longhurst, Pronet Gaming CCO, said: “The strength of our online casino platform is in large part dependent on the quality of our portfolio and signing a deal with Fazi Interactive is a major boost for us.

“Their innovative approach to virtual roulette and slots makes them an ideal partner as we continue to serve operators with a wide variety of premium content.”

Bojan Mitic, Fazi Interactive CEO, said: “We’re very pleased to partner with Pronet Gaming. This partnership is valuable to us and we are proud to see our games offered through one of the most sophisticated gaming platforms in the industry.

“We share the same vision of providing our customers with leading technology and product enhancements to meet their requirements. We believe our slots and table games will continue fascinating all kinds of players and growing our presence with such a renowned and globally recognised company.”

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Play’n GO Conjure Up Another Winner with Rise of Merlin Sequel!

George Miller

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Play’n GO Conjure Up Another Winner with Rise of Merlin Sequel!
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Play’n GO have come up with another magical title this week, as they announce the release of their latest slot, Lord Merlin & The Lady of The Lake.

The game is another addition to the Arthurian family of slots Play’n GO have brought into their content library. Play’n GO have steadily been increasing their game “families”, creating and expanding groups of games that share recognisable characters, themes or settings.

This has proven a hit with players, allowing them to enjoy new games and experiences whilst still enjoying what they love about previous games they have played.

The 5×3 slot focuses on an earlier time in the great wizard Merlin’s life, specifically the start of his relationship with Vivian, the Lady of the Lake.

Although they are known to be adversaries in the many tales of Merlin’s life, their relationship started as a romantic one, a perspective not often explored in the telling of their story.

Lord Merlin and The Lady of the Lake is a sequel to their 2019 release Rise of Merlin, which also focused on the earlier period of Merlin’s life. That title became immensely popular with audiences around Europe, and now the supplier is giving audiences more of what they enjoy by expanding on the legend.

Lord Merlin and the Lady of the Lake will give players plenty to love. There’s a free spin round, that will randomly select a symbol to expand in the reels in each spin, offering the possibility of a screen full of Wilds; a nested feature inside the free spin round and, maybe most impressive of all, double the potential of Rise of Merlin!

This game may be linked to others, but it still stands on its own two feet, something that’s very important according to CPO Martin Zettergren:

“Our ‘families’ link games together under a recognisable umbrella; players see this and know that they are going to get the same great entertainment as a game they have enjoyed previously.

However, familiarity alone will not keep players engaged; each game has to bring something different to the table, otherwise what’s the point?”Lord Merlin & The Lady of the Lake is out for release today.

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