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Mercedes-Benz to become the exclusive automotive partner of all global LoL Esports events

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Mercedes-Benz to become the exclusive automotive partner of all global LoL Esports events
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The Stuttgart-based luxury brand is set to become the exclusive automotive partner of all global League of Legends Esports events of Riot Games. This was announced today by Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, during the 2020 League of Legends World Championship Preview Event. The partnership will focus on the League of Legends community and will feature Mercedes-Benz as the presenting sponsor of the Trophy Ceremony at global events — the pinnacle of sporting success for LoL pro teams.

The tenth edition of the 2020 LoL Esports World Championship, or 2020 Worlds for short, will take place in Shanghai from 25 September to 31 October. The first major global sports event in China since the coronavirus pandemic marks not only the tenth anniversary of the Worlds, but also the beginning of the global partnership between Riot Games and Mercedes-Benz. Hints about the partnership were given to the community in advance. Attentive observers had already recognised the Mercedes-Benz GLA and the Mercedes-Benz EQC (combined power consumption: 21.3-20.2 kWh/100 km, combined CO2 emissions: 0 g/km)¹in the official Worlds anthem video, released on 17 September. It was a hot topic in the community. Mercedes-Benz responded immediately on social media, where Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, sat in an EQC with the Summoner’s Cup on the front passenger seat and said in dialogue with MBUX: “Hey Mercedes, guide me to Shanghai!”

Bettina Fetzer officially announced the partnership today at the Worlds 2020 Preview Event, hosted by Riot Games from Los Angeles. Mercedes-Benz is now the exclusive automotive partner of the three global events of League of Legends: the Mid-Season Invitational, Worlds, and the All-Star Event. In doing so, the automotive brand bearing the three-pointed star is elevating the existing sponsorship of the Chinese League of Legends, the so-called LPL, to a global level.

“We decided to partner with Riot Games because we strongly believe in esports”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz AG: “League of Legends is one of the most popular games in recent years. By partnering with Riot Games at the global level, we want to participate even more actively than before in shaping the future of esports and inspire fans about our brand in a playful dialog”.

Mercedes-Benz begins the partnership with the motto “Icons of a new generation” and in doing so looks back on ten years of League of Legends Esports World Championship. Mercedes-Benz underlines the notion of community first at the start of Worlds and during the event issues Mercedes-Benz-branded Hextech Chests – virtual surprise boxes with coveted in-game items. Furthermore, plans call for using creative and innovative approaches to produce and provide exclusive content for fans during the Worlds. By doing so, Mercedes-Benz intends to interact with millions of connected fans around the globe and to actively participate in shaping Worlds through constant engagement.

“As the first luxury automotive brand to embrace esports at a global scale, Mercedes-Benz has developed a deep understanding of the unrelenting passion fueling the game and the League of Legends esports community,” said Naz Aletaha, Head of Global Esports Partnerships, Riot Games. “Mercedes has been synonymous with excellence for nearly a century, and we are excited to combine our shared appetite for innovation to bring great sporting moments to the global League of Legends stage”.

In addition, the TV spot that impressively fuses the world of LoL Esports with the real world celebrated its world premiere at the media event. In the spot, the viewer meets both famous esports heroines and heroes as well as a number of the most popular League of Legends characters. Only the interaction of all the players makes the line-up an unbeatable team and therewith “Icons of a new generation”.

The commitment to esports and the creation of added value is also made tangible by a host of other measures. Mercedes-Benz will from now on present the trophy ceremonies at all three global events, bring a new broadcast segment in the most important global event streams to the homes of fans and pay lasting tribute to esports in general and the League of Legends community in particular with additional integrations and creative communication activities.

Asia

NODWIN GAMING BRINGS THE EXCLUSIVE HINDI BROADCAST OF APAC LAST CHANCE QUALIFIERS

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NODWIN GAMING BRINGS THE EXCLUSIVE HINDI BROADCAST OF APAC LAST CHANCE QUALIFIERS
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The Hindi broadcast will run on Nodwin Gaming YT channel from 11-17 October

South Asia’s Leading esports company NODWIN Gaming is all set to do the exclusive Hindi broadcast of the Asia Pacific Last Chance Qualifiers dated from 11-17 October on Nodwin’s official Youtube channel.

The APAC LCQ will play the best teams from Korea, Japan, China, Southeast Asia and South Asia in the penultimate qualifiers for the Valorant Champions Tour. The South Asia region saw an open door to the APAC LCQ through the Valorant Conquerors Championship by Nodwin Gaming that earned the winner a slot in the qualifiers for VCT. Indian team Global Esports emerged victorious and advanced to the APAC LCQ.

For the first time in PC esports history, South Asia witnessed a total peak viewership of 60K and garnered 6 million views for the whole tournament. Out of which 76.6% was for the Hindi broadcast alone. The hype and the reception for the India qualifiers and the Grand Finals were phenomenal considering the number of people tuning in to watch the matches. The Grand Finals of VCC happened to be El-Classico, the synonym for the greatest rivalry in the Indian Valorant circuit between Global Esports and Velocity Gaming. The tournament ended with Global Esports winning 3-2 in a nailbiter. From losing India Qualifier #1 to winning the title, GE won hearts and praises from all around the world. We will get to see them competing in APAC LCQ for a slot in VCT.

“APAC LCQ is taking the finest team forward and we can’t wait to see how the competition pans out. After giving a great reception for VCC, I’m sure the fans will be eager to watch the LCQ as well and what could have been better than a dedicated Hindi broadcast by Nodwin itself. Let’s make our presence felt. All the best to the lads at Global Esports, make us proud”, said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

“LCQ broadcast in Hindi is a great way to bring our community together to cheer for Global Esports, and when you have the entire region rooting for you, anything is possible! Personally, I am a big fan of Global Esport’s journey so far and I will definitely be rooting for them on the Hindi broadcast on Nodwin Gaming’s channel. Do drop by to send some luck to the boys. All excited to see some Skrossi supremacy”, said Sukamal Pegu, Publishing Leader, India & South Asia, Riot Games

The hype created from the Valorant Conquerors Championship by NODWIN Gaming solidified the region’s presence in the global map of Valorant esports and its journey in the VCT.

The exclusive Hindi broadcast is aimed at bringing a local flavour to great competition for the ardent lovers of the game and the tournament in India.

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eSports

Epic Esports Events Announces Dota 2 Champions League Season 4

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Epic Esports Events Announces Dota 2 Champions League Season 4
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The tournament operator Epic Esports Events with the support of the Russian Esports Federation will hold Dota 2 Champions League Season 4. The tournament will be held from September 18 to October 6, where teams will draw a prize pool of $50.000.

Dota 2 Champions League Season 4 participants:

  • D2CL Season 3 Winner — V-Gaming;

  • B8;

  • PuckChamp;

  • Fantastic Five;

  • Nemiga Gaming;

  • Brame;

  • Winstrike Team;

  • Creepwave;

  • The Open Qualifier winners — Khan and qwerty.

The group stage matches will be played in the Round Robin system in the bo3 format.

The group stage participants with the highest number of points will advance to the playoff stage, where they will compete in Double Elimination bracket, in the bo3 format up to and including the semifinals. The final match will be played in the bo5 format.

Qualifier matches will be Single Elimination bo1 up to the semifinals, from then teams will play bo3.

The Dota 2 Champions League tournament series started on July 19. 5 championships will be organized with a total prize pool of $250.000. The Russian-language tournaments broadcast is conducted by the RuHub Studio, you can follow them on the studio’s channel on Twitch and on VKontakte social network. Broadcasts in English are held on The EsportsBible (TEBTV) platform. Epic Esports Events has also furthered their partnership with GRID esports who remain as the exclusive data partner for each tournament in the series. GRID will continue using their technology to improve the viewing experience across the broadcasts.

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Eastern Europe

WePlay Esports Invitational: Initial Results and Photo Tour

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WePlay Esports Invitational: Initial Results and Photo Tour
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On September 16, the first Rocket League tournament hosted by WePlay Holding kicked off at the WePlay Esports Arena Kyiv. All participating teams have already shown their skills in the matches, and here are the results.

The first tournament day of the WePlay Esports Invitational featuring Rocket League began with the quarterfinals between the teams of each region in a Bo7 format.

Results of the first game day — EMEA:

  • Team BDS 4 : 0 Sandrockgaming
  • Vodafone Giants 0 : 4 Guild Esports
  • Team Vitality 4 : 0 Dignitas
  • SMPR Esports 2 : 4 Karmine Corp

Results of the first game day — NA:

  • Spacestation Gaming 3 : 4 Shopify Rebellion
  • ENVY 0 : 4 FaZe Clan
  • G2 Esports 4 : 1 Rogue
  • The General NRG 4 : 1 Soniqs

The WePlay Esports Invitational is the first Rocket League tournament hosted by WePlay Holding with the support of Psyonix. The tournament is to take place on September 16–19, 2021, with a total prize pool of $100,000.

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