Connect with us
SoftSwiss
Playson

eSports

Mercedes-Benz to become the exclusive automotive partner of all global LoL Esports events

George Miller

Published

on

Mercedes-Benz to become the exclusive automotive partner of all global LoL Esports events
Reading Time: 3 minutes

 

The Stuttgart-based luxury brand is set to become the exclusive automotive partner of all global League of Legends Esports events of Riot Games. This was announced today by Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, during the 2020 League of Legends World Championship Preview Event. The partnership will focus on the League of Legends community and will feature Mercedes-Benz as the presenting sponsor of the Trophy Ceremony at global events — the pinnacle of sporting success for LoL pro teams.

The tenth edition of the 2020 LoL Esports World Championship, or 2020 Worlds for short, will take place in Shanghai from 25 September to 31 October. The first major global sports event in China since the coronavirus pandemic marks not only the tenth anniversary of the Worlds, but also the beginning of the global partnership between Riot Games and Mercedes-Benz. Hints about the partnership were given to the community in advance. Attentive observers had already recognised the Mercedes-Benz GLA and the Mercedes-Benz EQC (combined power consumption: 21.3-20.2 kWh/100 km, combined CO2 emissions: 0 g/km)¹in the official Worlds anthem video, released on 17 September. It was a hot topic in the community. Mercedes-Benz responded immediately on social media, where Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, sat in an EQC with the Summoner’s Cup on the front passenger seat and said in dialogue with MBUX: “Hey Mercedes, guide me to Shanghai!”

Bettina Fetzer officially announced the partnership today at the Worlds 2020 Preview Event, hosted by Riot Games from Los Angeles. Mercedes-Benz is now the exclusive automotive partner of the three global events of League of Legends: the Mid-Season Invitational, Worlds, and the All-Star Event. In doing so, the automotive brand bearing the three-pointed star is elevating the existing sponsorship of the Chinese League of Legends, the so-called LPL, to a global level.

“We decided to partner with Riot Games because we strongly believe in esports”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz AG: “League of Legends is one of the most popular games in recent years. By partnering with Riot Games at the global level, we want to participate even more actively than before in shaping the future of esports and inspire fans about our brand in a playful dialog”.

Mercedes-Benz begins the partnership with the motto “Icons of a new generation” and in doing so looks back on ten years of League of Legends Esports World Championship. Mercedes-Benz underlines the notion of community first at the start of Worlds and during the event issues Mercedes-Benz-branded Hextech Chests – virtual surprise boxes with coveted in-game items. Furthermore, plans call for using creative and innovative approaches to produce and provide exclusive content for fans during the Worlds. By doing so, Mercedes-Benz intends to interact with millions of connected fans around the globe and to actively participate in shaping Worlds through constant engagement.

“As the first luxury automotive brand to embrace esports at a global scale, Mercedes-Benz has developed a deep understanding of the unrelenting passion fueling the game and the League of Legends esports community,” said Naz Aletaha, Head of Global Esports Partnerships, Riot Games. “Mercedes has been synonymous with excellence for nearly a century, and we are excited to combine our shared appetite for innovation to bring great sporting moments to the global League of Legends stage”.

In addition, the TV spot that impressively fuses the world of LoL Esports with the real world celebrated its world premiere at the media event. In the spot, the viewer meets both famous esports heroines and heroes as well as a number of the most popular League of Legends characters. Only the interaction of all the players makes the line-up an unbeatable team and therewith “Icons of a new generation”.

The commitment to esports and the creation of added value is also made tangible by a host of other measures. Mercedes-Benz will from now on present the trophy ceremonies at all three global events, bring a new broadcast segment in the most important global event streams to the homes of fans and pay lasting tribute to esports in general and the League of Legends community in particular with additional integrations and creative communication activities.

Asia

EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia

George Miller

Published

on

EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia
Reading Time: 3 minutes

 

EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.

EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.

HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.

EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).

Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.

HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.

Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”

Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”

Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.

This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.

Continue Reading

eSports

Organization.GG raises $610,000 in pre-seed round

George Miller

Published

on

Organization.GG raises $610,000 in pre-seed round
Reading Time: 2 minutes

 

Organization.GG is an online platform which for the first time in history allowed fans to play side-by-side with their favorite esports PROs and popular streamers. The company raised $610,000 in a pre-seed round, with WePlay Esports, QPDigital, and Silicon Valley investors participating in the round.

Organization.GG is a platform that offers a unique way of interacting in the online gaming and streaming world. From now on, Twitch or YouTube users won’t be limited to just a chat but will be able to play alongside their favorite PROs in 5v5 show matches or 1v1 duels. For many fans, playing with CS:GO world champions such as “AdreN” or “Dosia” was unimaginable before, but now, it is an opportunity open to everyone. Streamers, PRO gamers, coaches, and many other famous and emerging talents will now have the tools to help them move their community forward, share experiences, make a living, and create unique and in-demand content.

Over the first few months of its operation, Organization.GG has already hosted more than a hundred successful show matches with 50+ streamers and esports PROs taking part. About two thousand viewers took part in the show matches, of whom 35% — more than once.

“This is a good start for us — we got initial confirmation of the product’s market fit. In the near future, we will pick up new games such as Call of Duty, League of Legends, and VALORANT,” says Denis Kurilenko, Organization.GG CTO and co-founder.

“With the current funding, we will develop new interaction mechanics to bring fans closer to the streamers. We are gaining ground in Europe fast, and by the end of the year, we plan to enter the North American market,” stated Organization.GG CEO and co-founder Dima Okhrimchuk.

On top, Organization.GG is opening opportunities for advertising agencies to host branded tournaments and show matches. For brands, it’s an opportunity to target Generation Z through a format that is unique in the market. Such collaborations may also be a part of a broader integration package to include company investors, such as the WePlay Esports media holding company, famous for its ability to host high-quality esports shows.

“The average game live-streaming viewership has been steadily growing over the last decade. Today, there are millions of people tuned in to a game broadcast at any given time, and most of them would be happy to get a chance to play or interact with the streamer on a more personal level. Organization.GG is the bridge between those streamers and their fans,” says Oleg Krot, managing partner of WePlay Esports.

“Streaming platforms and the gaming industry are booming, and Twitch is a prime example. The number of streamers has grown 2.5 times over the year, reaching 8.5 million. Investing in Organization.GG is a display of foresight. Our team is confident that the platform will be very popular among esports players, streamers and fans. We hope that our financial contribution and expertise will allow the platform to reach a whole new level,” comments Denis Valvachev, CEO and managing partner of QPDigital.

Continue Reading

eSports

TEAM VITALITY REVEALS PARTNERSHIP WITH SCUF

George Miller

Published

on

TEAM VITALITY REVEALS PARTNERSHIP WITH SCUF
Reading Time: 2 minutes

 

Leading global esports organisation Team Vitality is excited to announce a partnership with global innovator and creator of high-performance gaming controllers SCUF. The partnership will see Team Vitality’s FIFA, Fortnite and Rocket League players, as well as a selection of its high profile ambassadors such as Brawks and LittleBigWhale, compete and play using SCUF gaming controllers. Team Vitality and SCUF will also work closely together on collaborative efforts which are set to be announced later this year.

“We are really excited to work with such an industry-leading brand in SCUF gaming who really understands the demands of playing in different competitive environments. It’s great to be able to have our players across FIFA, Fortnite and Rocket League compete with the highest level of peripherals. It’s great to kick off 2021 with another great partner by our side who truly shares our goals and values,” said Nicolas Maurer, CEO, Team Vitality .

Founded in 2013, Team Vitality has grown into a globally recognised esports brand with over 40 players competing in eight of the biggest and best esports titles. Across both Fortnite and FIFA the organisation fields some of the best talent that the scenes have to offer. Team Vitality’s Rocket League team is celebrated as one of the best in the world with 2020 seeing the team pick up three A-tier titles; Rocket League Spring Series – Europe, Rocket Baguette: Summer Grand Prix and RLCS Season X – Fall: EU Regional Event 3 and MVP titles for both Fairy Peak! and Alpha54.

“Since inception, SCUF has been dedicated to supporting the French esports community by bringing innovation to the competitive gaming controller category. Team Vitality is a giant in French esports and in just a few years, Vitality has been able to become one of the best esports organizations in the World. With initiatives like Vitality’s Hive in Paris, high-quality content, influencer support and unique brand collaborations, this partnership is a natural fit for SCUF and we’re excited to continue our journey sharing our values and passion.” said Duncan Ironmonger, CEO and Founder, SCUF Gaming.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay Entertainment
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.