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Paris Saint-Germain Partners with 22BET

Niji Narayan

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Paris Saint-Germain Partners with 22BET
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French professional football club Paris Saint-Germain has entered into a partnership with 22BET, one of the online betting leaders in Africa.

The betting platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users.

“We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club’s first ever Official African Betting Partner. We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa,” Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said.

“We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match,” Olatunji Idowu, director of 22BET Africa, said.

Africa

DraftKings and Peermont Launch PalaceBet in South Africa

George Miller

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DraftKings and Peermont Launch PalaceBet in South Africa
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DraftKings Inc. and Peermont Hotels, Gaming and Resorts, a leading South African gaming and hospitality group, today announced the successful recent launch of PalaceBet (PalaceBet.co.za), a mobile and online sportsbook powered by DraftKings’ cutting-edge B2B sports betting technology.

“This collaboration brings together two organizations committed to providing South Africa’s sports fans with the most dynamic and innovative sports betting experience,” said Shay Berka, DraftKings’ Chief International Officer. “We are delighted that DraftKings’ B2B technology is powering Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localised payment options.”

Peermont will utilize DraftKings’ full sportsbook and platform solution to provide a best-in-class sports betting experience for South African sports fans, who will have access to a range of innovative product features including Your Bet and Pulse Betting. Data integrations with Betgenius and IMG will ensure that Peermont’s customers have access to a wide range of local and international sports including basketball, cricket, football, tennis, and rugby with live betting opportunities as well as Lucky Numbers.

“Peermont has always been at the forefront of the latest trends and technology, therefore it made sense to partner with DraftKings as a leader in sports betting software,” said Nigel Atherton, Peermont’s CEO. “Together we’ll be able to offer a product that lives up to our high standards, and that provides a superior betting experience.”

The collaboration with DraftKings will enable Peermont to leverage its significant expertise in the land-based casino environment to bring a world class level of service to the online sports betting market and provide a unique betting experience to its players.

“It was a no-brainer to partner with DraftKings,” says Iain Gutteridge, PalaceBet’s General Manager. “The way we’re looking to grow and to compete on an international scale, we knew that DraftKings could offer the software solution so that we could not only offer variety, but quality to our clients.”

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Africa

BetGames.TV partners with Peermont brand PalaceBet.co.za

George Miller

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BetGames.TV partners with Peermont brand PalaceBet.co.za
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South African operator adds live betting games content to first digital offering

BetGames.TV, the leading live dealer betting games supplier, has agreed to provide its full array of live content to Peermont Hotels’ brand PalaceBet.co.za, further cementing its South African presence in the process.

Having gone live on 7th October, the digital operator now offers popular titles including War of Bets, Wheel of Fortune and 6+ Poker to players in the country, who have already shown significant interest in the supplier’s engaging games.

Delivered via an SBTech integration, the additional content will help onboard Peermont’s land-based players to the online brand, with the fixed-odds gaming vertical proving to be an impressive boost to revenue in lockdown-affected months.

In the first half of 2020, BetGames.TV saw its total number of bets in the market almost double, and it currently has around 500,000 South African’s engaging with its various games on a regular basis.

Richard Hogg, CCO at BetGames.TV, said: “South African players have taken to our live content very well in recent months, and we’re sure PalaceBet.co.za’s burgeoning player base will also enjoy what we have to offer.

“Peermont are a well-established land-based operator, and we can’t wait to help them transition to the digital space with content that’s already proven to drive impressive revenues in the market.”

Nigel Atherton, Peermont Hotels’ CEO, said: “As an industry leader, we are looking for partners that fit in with our high standards and can provide a quality product that bettors have come to expect.

“BetGames.TV offers just that and we’re proud to add their library of products to PalaceBet, a brand that we’ve high hopes for and that aims to deliver some of the best betting experiences around.”

With licences issued by the likes of the UKGC and the MGA, and with various accreditations from South African authorities, BetGames.TV is one of the most regulated live betting providers in the industry and a proven partner in this specific market.

Committed to developing cutting-edge live betting products, BetGames.TV earned the acclaimed Rising Star in Casino Innovation at the 2019 SBC Awards, and was also shortlisted for five categories at this year’s EGR B2B Awards.

 

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Africa

Global Bet strikes first Virtual Sports deal in South Africa with Supabets

George Miller

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Global Bet strikes first Virtual Sports deal in South Africa with Supabets
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Global Bet Virtual Sports is now live with the Tier 1 operator Supabets through Intelligent Gaming as part of Supabets Gaming Group’s effort to exploit the region’s fledgling market.

The company has struck a deal for Global Bet to distribute its premium virtual sports products into South Africa, with Global Bet’s CEO, Daniel Grabher, stating that “the aim of the agreement is to replicate the success we have achieved in other major African markets across the continent. The South African gaming market, known for it´s strict regulations has a massive potential and is yet to be fully exploited. I´m very confident that our success-story will continue in this key market, not at least because we teamed up with the right strategic local partner.”

The deal includes the full suite of Global Bet’s omni channel premium virtual sports and also the brand new PRO Series of games with features such as Instant Play that will change the South African gaming ecosystem for years to come.

Intelligent Gaming CEO Marc Plaxton-Harrison said. “Combining our distribution channels within existing operations with the best virtual sports product on the market was a fantastic decision for us. Considering the current boom of virtual sports globally, we anticipate a big revenue growth and a long and successful working partnership.”

 

About Supabets:
Launched in 2008, Supabets is a successful Africa-focused land and online betting and gaming firm with operations in South Africa, Nigeria, Zambia, Ghana, Tanzania, Zimbabwe and soon Kenya as well as the Democratic Republic of Congo (DRC).

About Global Bet:
Global Bet is the biggest independent virtual sports provider that delivers high-quality products known for graphic animations, usability and endless customization possibilities. Active on the market since 2004, Global Bet today serves Tier One Customers like the GVC Group, Snai, Sisal and many more.

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