eSports
Midnite integrates HooYu to deliver esports betting customer sign-up KYC journey
![HooYu Launches New KYC Solution for German Gambling Market](https://europeangaming.eu/portal/wp-content/uploads/2018/09/HooYu-Bear-Group.jpg)
HooYu selected to power customer sign-up and KYC journey for young & global esports customer demographic
Leading KYC and customer onboarding specialist, HooYu, today announced a partnership with esports betting operator, Midnite, to power their customer sign-up and KYC processes.
Midnite is a UK Gambling Commission regulated esports betting operator that enables customers to watch and bet on the latest CSGO, Dota 2, and LOL matches and tournaments.
Whilst esports betting has enjoyed a meteoric 2,922% rise in GGY from March 2019 to March 2020[1], its younger and more geographically diverse customer base brings with it challenges to be able to quickly and smoothly check customer age and identity before gambling can take place.
As a new gaming operator designing its platform from the ground up, Midnite selected HooYu to provide a range of database check, ID document validation, facial biometric and identity confidence scoring technology. As well as orchestrating the KYC technology behind the scenes, HooYu also embeds UI and UX tools in the Midnite sign-up process to guide users through the sign-up process and maximise customer acquisition success rates.
“Our partnership with HooYu has enabled us to rapidly expand our growth operations while maintaining the highest levels of integrity”, said Sujoy Roy, Marketing Director for Midnite. “As an esports bookmaker, our registration process must be fast and accurate to satisfy the demands of our gaming audience. The new KYC integration with HooYu has allowed us to begin acquiring customers outside of the UK, while maintaining the same quality of customer experience we are known for.”
Ian Smith, Commissioner at the Esports Integrity Commission said, “Esports is the fastest growing part of the egaming industry in these challenging times and it’s great to see regulated operators like Midnite ensuring safe and fair esports betting experiences instead of users going to unregulated offshore sites.”
David Pope, Marketing Director at HooYu said, “With a younger and more geographically diverse esports demographic, the HooYu digital KYC journey is ideal. Younger, digitally savvy users are whisked through the HooYu journey and our language detection tools automatically serve the HooYu UI in the default language making is easier for users to understand what they need to do pass KYC and bet on their favourite game.”
eSports
BLAST and British Esports Team Up to Bolster UK’s Esports Industry During Landmark Year For the Industry
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/BLAST-and-British-Esports-Team-Up-to-Bolster-UKs-Esports-Industry-During-L_20240613_143927_0000.png)
BLAST, the global esports entertainment company, and British Esports, the national body for esports in the UK, have announced a strategic partnership during a landmark year for the UK industry.
This collaboration will focus BLAST and British Esports efforts on political lobbying, grassroots development, education, careers, and professional development. The partnership comes during a historic year for the UK esports industry, with a record number of tier one esports events taking place, helping to position the region as a global hub for esports and gaming.
With the UK holding an 6% share of the global esports market and the global sector expected to reach $1.6 billion by the end of this year, this partnership aims to capitalise on this momentum and foster further growth.
Robbie Douek, CEO of BLAST, said: “This partnership with British Esports is a pivotal step in our mission to support the esports ecosystem in the UK. By focusing on key pillars together, we aim to create a sustainable and inclusive environment that encourages growth and professional development at every level. This year alone, the world’s biggest game publishers are choosing the UK as a destination for their esports ecosystems and arena events, helping position the region as a global hub for esports and big-scale events.
This partnership with British Esports will allow us bridge the gap between tier one arena events and grassroots esports.”
Chester King, CEO of British Esports, said: “2024 is a landmark year for esports in the UK as we host some of the most iconic global esports events.
This is an incredible opportunity to leave a legacy from grassroots to professional that promotes the UK as a leading global destination for esports. That is why we were thrilled when Robbie and the team at BLAST visited our National Esports Performance Campus in Sunderland earlier this month to finalise our partnership. This collaboration between two leading British esports organisations will not only help to solidify the UK as a leading hub for esports but also ensure that we are nurturing the next generation of talent and providing them with the tools and opportunities they need to succeed.”
The partnership comes in a month where London is set to host two tier one esports arena events in consecutive weeks, with the BLAST Premier Spring Final taking place in Wembley Arena this week and the RLCS London Major in Copper Box Arena next week. These combined events will see more than 25,000 fans watch live esports events in-person in the United Kingdom in June alone.
To mark the launch of the partnership, Robbie Douek, CEO for BLAST, recently met Dave Martin, SVP for British Esports, for a tour of the National Esports Performance Campus in Sunderland.
eSports
Intel® Extreme Masters Cologne 2024: All 16 teams set to compete in the 10 year anniversary event
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/17-1.jpg)
From August 10 – 18, 16 top Counter-Strike (CS) teams will battle it out during Intel® Extreme Masters (IEM) Cologne 2024 for a share of the $1,000,000 prize pool, a win in the race to secure the Intel® Grand Slam V, and the coveted trophy. Today, we are thrilled to share with you the full lineup of teams competing in the celebratory event.
IEM tournaments are the pinnacle of esports competition for players worldwide and are at the heart of excitement for fans from around the globe. This year, we are celebrating our 10 year anniversary at the LANXESS arena as the final three days of IEM Cologne 2024 will once again take place in the iconic and packed-out arena in Cologne, Germany.
Also dubbed the Cathedral of Counter-Strike, the event’s significance lies in its long-lasting traditions and ability to consistently deliver legendary moments. This year, everyone is invited to go on a trip down memory lane and to experience the world’s best CS teams to-date playing CS2 for the first time on stage in Cologne.
The teams competing at IEM Cologne 2024 are:
- Team Spirit (IEM Katowice 2024 winner)
- FaZe Clan (IEM Chengdu 2024 winner)
- MOUZ (ESL Pro League Season 19 winner)
- G2 Esports (IEM Dallas 2024 winner)
- Team Vitality (ESL World Ranking Global)
- Natus Vincere (ESL World Ranking Global)
- Astralis (ESL World Ranking Global)
- Virtus.pro (ESL World Ranking Global)
- ALTERNATE aTTaX (Online Qualifier Germany)
- HEROIC (ESL World Ranking Europe)
- Eternal Fire (ESL World Ranking Europe)
- Team Falcons (ESL World Ranking Europe)
- Complexity Gaming (ESL World Ranking North America)
- 9z Globant (ESL World Ranking South America)
- The MongolZ (ESL World Ranking Asia)
- FlyQuest (ESL World Ranking Oceania)
- Team Liquid (ESL World Ranking Global)
- Imperial Esports (ESL World Ranking Global)
- FURIA Esports (ESL World Ranking Global)
- BIG (ESL World Ranking Global)
- BetBoom Team (ESL World Ranking Global)
- paiN Gaming (ESL World Ranking Global)
- MIBR (ESL World Ranking Global)
- SAW (ESL World Ranking Global)
eSports
SIS strengthens bet365 partnership with global launch of eSoccer product
![SIS strengthens bet365 partnership with global launch of eSoccer product](https://europeangaming.eu/portal/wp-content/uploads/2024/06/SIS-X-bet365.png)
Operator significantly enhances content offering around the world
SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-term partner, bet365, to deliver its comprehensive eSoccer portfolio across all regulated markets and boost the renowned operator’s global offering.
The integration of the complete suite of H2H Global Gaming League™ eSoccer matches will see bet365 benefit from the increase in betting opportunities which are proven to maximise engagement and margin.
The agreement considerably strengthens SIS’ Competitive Gaming offering across the globe with eBasketball already live. The addition of eSoccer contests means more than 150,000 events will now be available on the world’s leading sports betting operator’s online platform.
Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is proven to deliver superior margins, adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer matches which are produced entirely in-house at SIS’s UK-based secure studios.
Competitive Gaming is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards. The highest possible accreditation created to set unmatched levels of integrity and safety in the industry, it has trained referees overseeing every contest.
Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.
“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”
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