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Euro Games Technology continues to reap success on the Spanish B2 Saloon market

George Miller

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Euro Games Technology continues to reap success on the Spanish B2 Saloon market
Reading Time: 2 minutes

 

Euro Games Technology keeps on gaining speed on the B2 Saloon market in Spain. Soon after the company received certification for its respective products and made its first installations, it is now expanding its reach in the sector, delivering to two more operators. “In July and August we completed our setup work at Orenes Group’s gaming hall in Lleida and Repris Group’s Salon Sport, located in Barcelona commented Kristian Kostovski, director of EGT Spain. “We have worked with Orenes for years mainly for their casinos – land based and online. Now we are glad to be of service also for their B2 Saloon business and I hope that the recent installations will be the first of many to build on their image of one of the most impactful and respected participants in our industry.”

Repris Group, on the other hand, is a new customer for EGT. It operates establishments in Catalonia and Valencia striving for the best quality of its services and so looking for the gaming machines that may secure it. “They chose us, as we have already achieved very good presence in Spain in the casino sector and because the design and ergonomics of our cabinets, the attractive graphics and sounds of our games and the user-friendly interface are standing out,” continued Mr. Kostovki. “So they expected our B2 Saloon products certification as an opportunity to start a partnership and I am confident that we will be able to meet their expectations”.

The delivered slot model to both Orenes Group and Repris Group is the newly developed P-27/27 St Saloon, combined with the varied Orange Collection Saloon multigame. The cabinet’s 27-inch widescreen high-resolution monitors are frameless and the main is with integrated touchscreen. An overhead multimedia topper of the same size is raising the overall attractiveness of the machine. The intelligent LED illumination alongside the model’s body changes its colors, according to the activated game and together with the high-quality stereo sound creates a cheerful atmosphere for the players. The cabinet’s design is based on the concept of maximum comfortable interaction with the available gaming content, while the multigame of 24 diverse fruity, Egyptian, mythical and fairy-tale themes is created for prolonged and most enjoying experience.

“It is just the beginning of our B2 Saloon market entry,” shared Mr. Kostovki. “Our products for the gaming halls are based on EGT’s casino proven approach and are tailored to the specifics of the market, so we are able to provide our customers with a high-performing solution.” The office in Spain keeps receiving an increasing number of inquiries for its B2 Saloon machines and has already scheduled a number of installations in establishments across Spain till the end of October.

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Catena Media strengthens strategic partnerships with Betway and other key commercial partners

George Miller

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Catena Media strengthens strategic partnerships with Betway and other key commercial partners
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In a landmark collaboration, Catena Media and leading online gambling company Betway have agreed on a strategic partnership agreement covering their long-term global commercial relationship. Betway is one of the top industry operators working together with Catena Media on the basis of this new framework.

One of Catena Media’s main missions as a business is to build sound and successful strategic partnerships with its partners globally. In order to further strengthen such thriving partnerships, Catena Media and leading operator Betway have enhanced the contractual framework setting out the basis of their long-term strategic collaboration globally.

Paul Adkins, Marketing and Operations Director at Betway, said: “This is a very exciting global deal which will help us achieve our targets for growth in many important territories. “With their leading operation in this field Catena are the perfect partners. “Their strategic objectives are aligned with ours, making this deal beneficial for both businesses in such a fast-paced sector. “We look forward to building on this important relationship in the future.”

Gloria Cereda, Director of Commercial at Catena Media, said: “We believe that trust is a key aspect in any great relationship, and we are very happy to see that top operators like Betway are willing to build that trust together with us. This cements our already deep relationship with Betway globally to the benefit of both businesses. With our unrivalled network of market leading content sites we can provide operators with quality leads that deliver globally from the UK, to Europe, to the US and LATAM, combined with this kind of framework agreement it means local commercial deals can be done quickly and seamlessly to the benefit of all. We expect to sign more of these agreements in the future.”

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Balkans

Zitro’s Link King is Now Being Played in Macedonia

George Miller

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Zitro’s Link King is Now Being Played in Macedonia
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Zitro reports its entry into a new European market. This time around, the successful game Link King is the first Zitro game to hit North Macedonia. This is one more step in the ambitious growth plans, which Zitro is committed to accelerating, as the world moves past the pandemic.

The multigame Link King is satisfying both the operator and the players, as Soren Dano, General Director of Casino Apollonia has stated: “Our Casino is full of gaming options that no slot lover should miss, but Zitro’s Link King has been brought in to complete the Casino’s games offering, giving our clients an eye-catching spectacle of games, fun, joy, and excitement, thanks to its frequent prizes”.

For her part, Nadège Teyssedre, Zitro Sales Director for EMEA, comments: “We are very proud to have reached Macedonia, with a game like Link King that has surpassed the most established brands around the world. Being present at the Apollonia Casino is a new milestone for us. One more achievement in our expansion on the European continent. On behalf of Zitro, we want to convey our gratitude to the incredible team at Casino Apollonia for their trust in us”.

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AdmiralBet to offer NSoft’s virtual games

George Miller

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AdmiralBet to offer NSoft’s virtual games
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AdmiralBet Serbia now offers NSoft’s premium content to its players on admiralbet.rs. The engaging content pack includes draw-based Lucky Six, Lucky X and Next Six together with Dog races and Virtual Greyhound Races, Virtual Horse Races and exciting Virtual Motorcycle Speedway.

“We are very excited to welcome AdmiralBet. This operator is a name in the industry with significant market share and they already have very engaging content to offer to the players. We believe that our games will help them boost their business even further. It is always exciting to watch how the engagement of the players develops with different operators and different markets,” stated Dalibor Ostojić, Regional Sales Manager at NSoft.

Working with nearly 200 clients across 44 countries, NSoft has created the suite of products that are easy to integrate to all platforms, customisable by client needs, and release lightning fast to production. This claim is supported by clients’ growth in 2020 by 47.4%.

“We always strive to offer the highest quality service to the players. The market is very competitive which is good as it ensures that we all want to give an added value to our clients.

One way to achieve excellence is by doing business with the top industry suppliers. NSoft is for sure one of them,” Bojan Kesić,  Head of Development and IT at AdmiralBet.

He also stressed that AdmiralBet, as a part of the Novomatic group, a global leader in the industry of games of chance, heavily invests in every aspect of its business.

“We always have in mind the customers we interact with. This is why we collaborate closely with a multitude of content creators that capture the imagination of users around the world, and through cutting-edge technology, we provide the tools and mechanisms to bring their dreams to reality,” concluded Mr Kesić.

AdmiralBet operates in more than 200 bet shops in Serbia together with the online business offering for casino and live casino, sports betting, virtual games wagering and slots.

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