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Next esports milestone through internationalization: SPORT1 launches new pan-European channel eSportsONE on November 3, 2020

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Partnership concluded with CANAL+ Group: New channel eSportsONE to be broadcast in the new CANAL+ PAY TV offer in Ethiopia as of now
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  • eSportsONE will be available from November 3 in Belgium, the Netherlands, the Czech Republic and Slovakia via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink
  • Central content partners for the launch are ESL, the NBA 2K League and Psyonix with the esports titles “Dota 2“, “Starcraft 2“, “Warcraft 3“, “NBA 2K“ and “Rocket League“
  • Pan-European agreement with M7 for the distribution of eSportsONE via satellite and various M7 platforms
  • Program structure with mix of live coverage of global top events and exclusive, self-produced analysis formats – all in English
  • Olaf Schröder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: “We continue our esports success story internationally and are launching a new ground-breaking project with eSportsONE as a pan-European esports broadcaster.“

 

Milestone through internationalization in the esports market: Sport1 GmbH launches a new, pan-European esports channel with eSportsONE. eSportsONE goes on-air on Tuesday, November 3, in several European countries, including Belgium, the Netherlands, the Czech Republic and Slovakia. Following the successful launch of the first linear TV channel for esports in the German-speaking region with eSPORTS1, this is the first time SPORT1 is implementing a pan-European channel project. The pay-TV channel eSportsONE will be distributed via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink at launch. Moreover, M7 serves as the central satellite distribution partner. Further platforms in numerous European markets will be added in the coming weeks. Central content partners are ESL, the NBA 2K League and Psyonix with the esports titles Dota 2, Starcraft 2, Warcraft 3, NBA 2K and Rocket League.

The 24/7 program of the pan-European channel comprises over 1,000 live hours per year of top-class international esports events as well as exclusive, self-produced analysis formats. The program content is prepared for the international target group by SPORT1‘s esports editorial team together with experts and influencers from the English-speaking esports community. All esports events are broadcast with English commentary, while individual highlights are commented by the SPORT1 esports editorial team and broadcast from an own studio.

The central content partner for the pan-European region is ESL, the world‘s largest esports company, with serial top competitions in Dota 2, the Warcraft 3 Pro Tour, the Starcraft 2 Pro Tour as well as numerous additional ESL competitions. In addition, other top esports properties will be featured, including the NBA 2K League and Psyonix‘s international Rocket League Championship Series. The NBA 2K League, a joint venture between the NBA and Take-Two Interactive, is a professional esports league featuring the best NBA 2K players in the world and the first official esports league operated by a U.S. professional sports league. SPORT1 thus also offers a versatile and comprehensive portfolio at the pan-European channel eSportsONE, thereby differentiating itself from existing international offerings.

The agreement with the M7 Group enables the channel to broadcast via satellite as well as via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink platforms. Further European markets will be added in the coming weeks through additional cooperations.

Olaf Schröder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: “We are pioneers and trailblazers in the growth market esports with its great opportunities: At the beginning of 2019, we launched the first esports channel in Germany, Austria and Switzerland with eSPORTS1 – an important milestone with which we have further expanded our positioning as a leading medium in the German-speaking esports community. Now we continue our esports success story internationally and are launching a new ground-breaking project with eSportsONE as a pan-European esports broadcaster. Our goal: We want to make esports even bigger in Europe in the future beyond the young core target group and to anchor it even more sustainably in the society.“

Highlights for the channel start with current top events and analysis show “eSportsONE – Analytics“

In addition to current top events, the program schedule after the channel’s launch will include, the new exclusive, self-produced analysis show “eSportsONE – Analytics“, in which the key scenes of major esports events are examined. Three esports experts will analyze all facets of the tournament in the one-hour program and talk about high lights and low lights. After the launch of the channel, eSportsONE will also look back on the final of ESL One Germany. From October 5 until November 1, 16 of the best Dota 2 teams from Europe and the CIS region are competing against each other in this online tournament. Starting November 7, eSportsONE will also feature live broadcasts of the Rocket League Championship Series (RLCS). In the following months the NBA 2K League will also be broadcast live on eSportsONE, amongst others.

Background: eSPORTS1 – the first linear TV channel for esports in the German-speaking region

On January 24, 2019, Sport1 GmbH had launched the first linear TV channel for esports in Germany, Austria and Switzerland with eSPORTS1. The 24/7 program of the pay-TV channel comprises at least 1,200 live hours per year of top-class international and national esports events as well as highlight programs and self-produced magazines. The program content is curated, edited and presented by the in-house esports editorial team together with experts and influencers from the esports community for the target group in Germany, Austria and Switzerland. Numerous large esports events are commented on in German and sent from its own esports studio. eSPORTS1 illustrates thereby the most well-known esports titles like, amongst others, League of Legends, Dota 2, Counter-Strike, Overwatch, Hearthstone or FIFA 20 live.

Asia

Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors

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India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.

College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.

“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,” said Ashwin Haryani, Country Head, Ampverse DMI.

Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.

Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the country’s biggest collegiate gaming event.

“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers” said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.

Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.

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eSports

IESF and ITTI Open Applications for Scholarships in Esports Management

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The International Esports Federation (IESF) and the International Institute of Technology and Innovation (ITTI) are thrilled to announce the launch of the IESF x ITTI Scholarships, an initiative designed to empower the next generation of Esports leaders. This scholarship program brings together the industry’s best resources to select young talent ready to make their mark in Esports management and gaming.

Four scholarships are available for promising students who will join ITTI’s Master’s in Esports Management and Gaming program. This scholarship opportunity opens on November 4, 2024, and closes on November 20, 2024. The project is also part of  IESF and Busan City’s World Esports R&D Center Program, supporting education and development in the Esports industry.

Scholarship Allocation:

  • One student who is a Resident of Busan, aged 18 – 24.

  • Three international students, aged 18-24.

How to Apply:

Open to applicants aged 18 to 24, the program invites candidates to submit a completed application form and an introduction video addressing specific questions about their goals, interests, and vision for Esports. With support from NASEF, IESF’s educational partner, the selection committee will evaluate each applicant’s creativity, dedication to Esports, and unique ideas to shape the industry.

Applicants can access the Application Form and should complete both the form and video submission by the deadline. 

The IESF x ITTI Scholarships offer a great path into Esports management, and recipients will gain access to ITTI’s advanced curriculum designed to equip students for impactful roles in Esports. We invite all eligible young enthusiasts to apply and join this exciting journey with us. Let’s help shape the future of Esports!

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eSports

SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024

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1 November 2024 – Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.

The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.

The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.

The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.

Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events. 

 

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point. 

We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”

The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.

The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.

All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.

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