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Next esports milestone through internationalization: SPORT1 launches new pan-European channel eSportsONE on November 3, 2020

George Miller

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Next esports milestone through internationalization: SPORT1 launches new pan-European channel eSportsONE on November 3, 2020
Reading Time: 4 minutes

 

  • eSportsONE will be available from November 3 in Belgium, the Netherlands, the Czech Republic and Slovakia via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink
  • Central content partners for the launch are ESL, the NBA 2K League and Psyonix with the esports titles “Dota 2“, “Starcraft 2“, “Warcraft 3“, “NBA 2K“ and “Rocket League“
  • Pan-European agreement with M7 for the distribution of eSportsONE via satellite and various M7 platforms
  • Program structure with mix of live coverage of global top events and exclusive, self-produced analysis formats – all in English
  • Olaf Schröder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: “We continue our esports success story internationally and are launching a new ground-breaking project with eSportsONE as a pan-European esports broadcaster.“

 

Milestone through internationalization in the esports market: Sport1 GmbH launches a new, pan-European esports channel with eSportsONE. eSportsONE goes on-air on Tuesday, November 3, in several European countries, including Belgium, the Netherlands, the Czech Republic and Slovakia. Following the successful launch of the first linear TV channel for esports in the German-speaking region with eSPORTS1, this is the first time SPORT1 is implementing a pan-European channel project. The pay-TV channel eSportsONE will be distributed via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink at launch. Moreover, M7 serves as the central satellite distribution partner. Further platforms in numerous European markets will be added in the coming weeks. Central content partners are ESL, the NBA 2K League and Psyonix with the esports titles Dota 2, Starcraft 2, Warcraft 3, NBA 2K and Rocket League.

The 24/7 program of the pan-European channel comprises over 1,000 live hours per year of top-class international esports events as well as exclusive, self-produced analysis formats. The program content is prepared for the international target group by SPORT1‘s esports editorial team together with experts and influencers from the English-speaking esports community. All esports events are broadcast with English commentary, while individual highlights are commented by the SPORT1 esports editorial team and broadcast from an own studio.

The central content partner for the pan-European region is ESL, the world‘s largest esports company, with serial top competitions in Dota 2, the Warcraft 3 Pro Tour, the Starcraft 2 Pro Tour as well as numerous additional ESL competitions. In addition, other top esports properties will be featured, including the NBA 2K League and Psyonix‘s international Rocket League Championship Series. The NBA 2K League, a joint venture between the NBA and Take-Two Interactive, is a professional esports league featuring the best NBA 2K players in the world and the first official esports league operated by a U.S. professional sports league. SPORT1 thus also offers a versatile and comprehensive portfolio at the pan-European channel eSportsONE, thereby differentiating itself from existing international offerings.

The agreement with the M7 Group enables the channel to broadcast via satellite as well as via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink platforms. Further European markets will be added in the coming weeks through additional cooperations.

Olaf Schröder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: “We are pioneers and trailblazers in the growth market esports with its great opportunities: At the beginning of 2019, we launched the first esports channel in Germany, Austria and Switzerland with eSPORTS1 – an important milestone with which we have further expanded our positioning as a leading medium in the German-speaking esports community. Now we continue our esports success story internationally and are launching a new ground-breaking project with eSportsONE as a pan-European esports broadcaster. Our goal: We want to make esports even bigger in Europe in the future beyond the young core target group and to anchor it even more sustainably in the society.“

Highlights for the channel start with current top events and analysis show “eSportsONE – Analytics“

In addition to current top events, the program schedule after the channel’s launch will include, the new exclusive, self-produced analysis show “eSportsONE – Analytics“, in which the key scenes of major esports events are examined. Three esports experts will analyze all facets of the tournament in the one-hour program and talk about high lights and low lights. After the launch of the channel, eSportsONE will also look back on the final of ESL One Germany. From October 5 until November 1, 16 of the best Dota 2 teams from Europe and the CIS region are competing against each other in this online tournament. Starting November 7, eSportsONE will also feature live broadcasts of the Rocket League Championship Series (RLCS). In the following months the NBA 2K League will also be broadcast live on eSportsONE, amongst others.

Background: eSPORTS1 – the first linear TV channel for esports in the German-speaking region

On January 24, 2019, Sport1 GmbH had launched the first linear TV channel for esports in Germany, Austria and Switzerland with eSPORTS1. The 24/7 program of the pay-TV channel comprises at least 1,200 live hours per year of top-class international and national esports events as well as highlight programs and self-produced magazines. The program content is curated, edited and presented by the in-house esports editorial team together with experts and influencers from the esports community for the target group in Germany, Austria and Switzerland. Numerous large esports events are commented on in German and sent from its own esports studio. eSPORTS1 illustrates thereby the most well-known esports titles like, amongst others, League of Legends, Dota 2, Counter-Strike, Overwatch, Hearthstone or FIFA 20 live.

eSports

Repeat Launches All-in-One Tournament Platform for Brands to Run Automated Esports Campaigns

Niji Narayan

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Repeat Launches All-in-One Tournament Platform for Brands to Run Automated Esports Campaigns
Reading Time: 2 minutes

 

Esports tournament platform Repeat has launched an all-in-one tournament platform to make it easy for brands to launch campaigns that practically run themselves and offer deep insights into ROI, user engagement and campaign performance.

Tournaments are one of the most effective strategies for engaging with gamers and making them feel like they’re getting special treatment from brands, but they are time consuming to set up, requiring thousands of company hours and numerous employees to manage. Engagement also falls off a cliff once the tournament begins and players are eliminated from rounds.

Repeat, which has hosted over 75,000 tournaments and 60 million games and whose user base grew 550% in Q4 2020, has innovated on that model using a robust technology approach and shifting the esports tournament format to increase engagement and buy-in from gamers.

“It’s incredibly rewarding to help brands run successful esports campaigns at a fraction of their typical time and resource allocation. A single campaign with Repeat can generate results that would take 200+ tournaments to achieve elsewhere. Our unique ability to measure success with tangible data and brand outcomes is also an important step to bringing more accountability to esports partnerships,” Aaron Fletcher, co-founder and CEO of Repeat, said.

“Repeat provides a fun and exciting experience for its users with a proven ability to generate qualified leads at a competitive cost and minimal recruiter work hours. The results from our initial campaign were so successful, we have already started our second campaign. The U.S. Army is looking forward to running even more extensive campaigns in the future with Repeat,” Derick Sizemore, virtual recruiting team manager at U.S. Army, said.

“The pandemic has been a driver to create better online gaming experiences that everyone can participate in, and Repeat’s platform has made it super simple to host tournaments our community can look forward to every week. It’s also been a value add to our sponsors like GFuel, who have expanded their collaboration with us directly as a result of the success we’ve had, with our Repeat tournaments reaching millions of gamers,” The Fortnite Guy, CEO, founder and owner of Team Kungarna, said.

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Asia

game.tv launches new campaign #GrowingStronger to encourage growing female gamers in India this International Women’s day

George Miller

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game.tv launches new campaign #GrowingStronger to encourage growing female gamers in India this International Women’s day
Reading Time: 2 minutes

 

game.tv, the AI-powered mobile esports platform, has announced a new campaign ‘#GrowingStronger’ signifying the growing female mobile gaming segment in the country. The company launched a special season of the ‘Divas Scrim Wars’ tournament with a ₹50k pool prize aiming to amplify participation from Indian female gamers along with hosting a virtual women-only panel discussion with some of the biggest names in the esports gaming space. The mobile esports platform has also scheduled casting auditions for female gamers and streamers for its upcoming Divas Scrim Wars season. The power packed Women’s week is one step towards the company’s commitment to cater to the growing female gamer segment in India.

Commenting on the initiatives, Rosen Sharma, CEO game.tv says, “India has a vast pool of talented female gamers, casters who are waiting for a platform to help them spread their wings into the world of esports and mobile gaming. We are committed to enabling and empowering the growing female gaming segment in India and #GrowingStronger campaign is the right step to honor these gamers this Women’s day. The female gamers here are just getting started, and we are excited to be leading their way.”

Divas Scrim Wars is one of many unique community-based tournaments by game.tv. It was created with the sole purpose of engaging and empowering the growing female gaming community in India. Divas Scrim Wars is currently in it’s 32nd Season. Tournament entries have begun with the Women’s Day special finale scheduled for 08th March. The mobile esports platform also plans to host a special women-only panel discussion on a YouTube livestream on 06th March talking about ‘Women in Gaming: Growing Stronger’ featuring top female gamers including Soneeta – Nepal’s leading Free Fire content creator with 3.8 million subscribers on YouTube. Winners of the prize pool will be announced on 09th March. Casting registrations will be open from 04th March, where aspiring female gaming commentators can take a shot at making their dreams a reality. Winners to be announced on 07th March.

Working with game.tv on the initiative, YouTuber Sunita Thapa Magar popularly known as Sooneeta says, “We are happy to work with game.tv who have constantly supported the female gaming segment and this Women’s Day is no exception. Giving women a larger platform to discuss the future of our industry while being a part of it and earn from it is something that will only help the segment grow. We hope to see many such initiatives in the future that will help us create our mark in the Indian esports industry.”

Watch the panel discussion ‘Women in Gaming: Growing Stronger’ and live matches from the Divas Scrim Wars on the CriticalX Free Fire YouTube Channel . Enroll yourself for casting auditions on the CRX Discord server and follow game.tv on Instagram to keep an eye out for #GrowingStronger on any and all updates on Women’s week at game.tv

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Asia

Indian Gaming League announces the launch of IGL Championship Cup Season 1

George Miller

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Indian Gaming League announces the launch of IGL Championship Cup Season 1
Reading Time: 2 minutes

 

Indian Gaming League, India’s recognized competitive gaming and esports league and the one-stop hub for all the gaming enthusiasts has announced the launch of Indian Gaming League Championship Cup Season 1. This will be a first of its kind tournament in the online gaming and esports segment aiming to boost the esports segment in India and to cater to the gamers increasing demand for innovative and interactive games.

The tournament that will witness users playing and competing in six thrilling games. The match is all set to commence from 15th March 2021 and will conclude on 28th April 2021. This is an open tournament and the users can directly register themselves from the official website to participate.

The users have a reason to rejoice as they also have an opportunity to win exciting prizes worth Rs.2.5 lakhs. The match will also be accompanied with the Indian Gaming League Awards, the first of its kind high-end virtual awards night to felicitate the winners of the championship. The gala event will be hosted by MTV’s fame Rannvijay Singha and Anusha Dandekar.

Mr. Yash Pariani, CEO, Indian Gaming League, expresses his elation over the announcement, “E-sports despite being a recent entrant in the market has picked up the pace and its future indeed seems promising. With the launch of the IGL Championship Cup Season 1 we wish to provide our gaming community what they desire, innovative experience in esports. Our main motto for hosting such tournaments is to boost the esports segment in India and also to push the growth of content creators. Considering that they are a budding community, they have a lot of potential and they possess the capability to tap to the masses. Hence, a lot of companies are providing them the required platform so that they can post original content. We thought of this as a great opportunity and realized that foraying into this segment via our tournaments will be a successful deal. Hence, we devised the idea of IPL Championship Cup Season 1 and decided to join the venture. We are anticipating a great response from the gamers. Fingers crossed that the championship has a good run.’’

Launched in 2016, Indian Gaming League has successfully created a position for itself. It has earned a huge user base and has been able to grow it threefold in the last 12 months. It also hosted over 3000 gaming tournaments in 2020.

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