eSports
FUN88 PARTNERS WITH SUPERSTAR OG DOTA 2 ROSTER
Breakout esports collaboration to drive deeper engagement among Dota 2 fans across the globe
Esports organization OG has announced that leading Asian operator, Fun88, has signed a multi-year contract as their official global betting partner.
OG’s superstar roster has won The International (Dota 2’s world championship esports tournament) in both 2018 and 2019. They are also the first to claim four Dota 2 Valve majors. This deal sees the esports team join forces in a strategic partnership that promises to bring fans closer to the Dota 2 action than ever before.
Working in close collaboration with OG, Fun88 aims to help Dota 2 esports enliven its ecosystem by creating additional value that will contribute to the sport’s sustainability by optimizing community interactions and continuing to grow the sport with pre-play, real-time, and post-match insights.
Juan M. R. Luna, CEO at OG, said: “The OG Esports Dota 2 legacy is built on the values of Friendship, Trust, and Competitive Excellence. We are thrilled to welcome Fun88 to both esports and the OG Family. This signifies a great tie-up between the market-leading online gaming brand and the TI back-to-back champions.
“As our team-belief of ‘Dream OG’ aligns perfectly with FUN88’s own brand slogan ‘Live Your Dream’, we are committed to partner together to ignite worldwide Dota 2 players, firing fans’ passion and excitement to pursue their dreams.“
A Fun88 spokesperson added: “FUN88 is delighted to team up with OG’s elite Dota 2 roster, which embraces the same core values and commitment to excellence as Fun88. We believe in partnerships that can boost and leverage esports’ growing appeal across emerging markets – and this partnership will deliver that message across the world. Esports represents a thriving trend in many of our target territories and we hope that we can grow our influence in these markets via this long-term association.
“We have an unswerving desire to develop premium esports content. Now we are working alongside the most engaging team in the entire esports ecosystem, we want to offer customers fresh and progressive ways to interact with the games they love.”
eSports
BLAST and British Esports Team Up to Bolster UK’s Esports Industry During Landmark Year For the Industry
BLAST, the global esports entertainment company, and British Esports, the national body for esports in the UK, have announced a strategic partnership during a landmark year for the UK industry.
This collaboration will focus BLAST and British Esports efforts on political lobbying, grassroots development, education, careers, and professional development. The partnership comes during a historic year for the UK esports industry, with a record number of tier one esports events taking place, helping to position the region as a global hub for esports and gaming.
With the UK holding an 6% share of the global esports market and the global sector expected to reach $1.6 billion by the end of this year, this partnership aims to capitalise on this momentum and foster further growth.
Robbie Douek, CEO of BLAST, said: “This partnership with British Esports is a pivotal step in our mission to support the esports ecosystem in the UK. By focusing on key pillars together, we aim to create a sustainable and inclusive environment that encourages growth and professional development at every level. This year alone, the world’s biggest game publishers are choosing the UK as a destination for their esports ecosystems and arena events, helping position the region as a global hub for esports and big-scale events.
This partnership with British Esports will allow us bridge the gap between tier one arena events and grassroots esports.”
Chester King, CEO of British Esports, said: “2024 is a landmark year for esports in the UK as we host some of the most iconic global esports events.
This is an incredible opportunity to leave a legacy from grassroots to professional that promotes the UK as a leading global destination for esports. That is why we were thrilled when Robbie and the team at BLAST visited our National Esports Performance Campus in Sunderland earlier this month to finalise our partnership. This collaboration between two leading British esports organisations will not only help to solidify the UK as a leading hub for esports but also ensure that we are nurturing the next generation of talent and providing them with the tools and opportunities they need to succeed.”
The partnership comes in a month where London is set to host two tier one esports arena events in consecutive weeks, with the BLAST Premier Spring Final taking place in Wembley Arena this week and the RLCS London Major in Copper Box Arena next week. These combined events will see more than 25,000 fans watch live esports events in-person in the United Kingdom in June alone.
To mark the launch of the partnership, Robbie Douek, CEO for BLAST, recently met Dave Martin, SVP for British Esports, for a tour of the National Esports Performance Campus in Sunderland.
eSports
Intel® Extreme Masters Cologne 2024: All 16 teams set to compete in the 10 year anniversary event
From August 10 – 18, 16 top Counter-Strike (CS) teams will battle it out during Intel® Extreme Masters (IEM) Cologne 2024 for a share of the $1,000,000 prize pool, a win in the race to secure the Intel® Grand Slam V, and the coveted trophy. Today, we are thrilled to share with you the full lineup of teams competing in the celebratory event.
IEM tournaments are the pinnacle of esports competition for players worldwide and are at the heart of excitement for fans from around the globe. This year, we are celebrating our 10 year anniversary at the LANXESS arena as the final three days of IEM Cologne 2024 will once again take place in the iconic and packed-out arena in Cologne, Germany.
Also dubbed the Cathedral of Counter-Strike, the event’s significance lies in its long-lasting traditions and ability to consistently deliver legendary moments. This year, everyone is invited to go on a trip down memory lane and to experience the world’s best CS teams to-date playing CS2 for the first time on stage in Cologne.
The teams competing at IEM Cologne 2024 are:
- Team Spirit (IEM Katowice 2024 winner)
- FaZe Clan (IEM Chengdu 2024 winner)
- MOUZ (ESL Pro League Season 19 winner)
- G2 Esports (IEM Dallas 2024 winner)
- Team Vitality (ESL World Ranking Global)
- Natus Vincere (ESL World Ranking Global)
- Astralis (ESL World Ranking Global)
- Virtus.pro (ESL World Ranking Global)
- ALTERNATE aTTaX (Online Qualifier Germany)
- HEROIC (ESL World Ranking Europe)
- Eternal Fire (ESL World Ranking Europe)
- Team Falcons (ESL World Ranking Europe)
- Complexity Gaming (ESL World Ranking North America)
- 9z Globant (ESL World Ranking South America)
- The MongolZ (ESL World Ranking Asia)
- FlyQuest (ESL World Ranking Oceania)
- Team Liquid (ESL World Ranking Global)
- Imperial Esports (ESL World Ranking Global)
- FURIA Esports (ESL World Ranking Global)
- BIG (ESL World Ranking Global)
- BetBoom Team (ESL World Ranking Global)
- paiN Gaming (ESL World Ranking Global)
- MIBR (ESL World Ranking Global)
- SAW (ESL World Ranking Global)
eSports
SIS strengthens bet365 partnership with global launch of eSoccer product
Operator significantly enhances content offering around the world
SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-term partner, bet365, to deliver its comprehensive eSoccer portfolio across all regulated markets and boost the renowned operator’s global offering.
The integration of the complete suite of H2H Global Gaming League™ eSoccer matches will see bet365 benefit from the increase in betting opportunities which are proven to maximise engagement and margin.
The agreement considerably strengthens SIS’ Competitive Gaming offering across the globe with eBasketball already live. The addition of eSoccer contests means more than 150,000 events will now be available on the world’s leading sports betting operator’s online platform.
Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is proven to deliver superior margins, adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer matches which are produced entirely in-house at SIS’s UK-based secure studios.
Competitive Gaming is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards. The highest possible accreditation created to set unmatched levels of integrity and safety in the industry, it has trained referees overseeing every contest.
Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.
“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”
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