Latest News
Gazprom International Children’s Social Programme Football for Friendship sets a new GUINNESS WORLD RECORDS™ title
Over 1000 young football players from over 100 countries participated in the largest online football event in history. The new world record was recorded live during a master class by world football legend Roberto Carlos, Global Ambassador of Gazprom International Children’s Social Programme Football for Friendship.
On December 5, 2020, a new GUINNESS WORLD RECORDS™ achievement was registered as part of the final events of the Eighth Season of Football for Friendship. Young Participants from over 100 countries in Europe, Asia, Africa, North and South America, Australia and Oceania, along with world-famous football stars, took part in the most popular online football event in the world.
The event lasting over two and a half hours with live video feeds from France, Brazil, Russia, Uruguay, Pakistan, Ireland, Cyprus, Peru, India, Guyana, and Spain was organized by the global operator of the Football for Friendship programme, AGT Communication Group. The GUINNESS WORLD RECORDS™ adjudicator was responsible for the accuracy in counting the event participants, registering the record in real time from London. Participants from over 100 countries repeated warm-ups, tricks, and shared their achievements with each other online. A total of 1 009 master class participants were recorded. Among the co-authors of the world record are the World Cup winner Roberto Carlos, six-time world football freestyle champion Melody Donchet, two-time world football freestyle champion Anton Pavlinov, France freestyle champion Andreas Cetkovic and dozens of football masters and world-famous freestylers from different countries.
“We have witnessed Football for Friendship officially setting the record for the Most users in a football/soccer video hangout. What a success! All the guidelines were properly followed during the online event, and the current record of 500 users has been broken! Our congratulations on achieving this new title! On behalf of GUINNESS WORLD RECORDS™, it is a great honor to present you with this certificate for the Most users in a football/soccer video hangout. We declare Gazprom Football for Friendship Officially Amazing!”, said Victor Fenes, the Official GUINNESS WORLD RECORDS™ Adjudicator, confirming the achievement of the world record.
The global master class became a beautiful way to round off the first season of the international Stadium Is Where I Am YouTube show, launched by Football for Friendship. From July to December, the world’s best freestylers and footballers taught children football tricks, shared the secrets of sporting skills, and gave away unique prizes.
“The Stadium Is Where I Am is a very useful project, where you can share your experience with young people from all over the world! It is a great honour for me to inspire young people and pass on my love for freestyle football so that this sport can continue developing further. I hope they will continue training and never give up, just like me”, supports the initiative the reigning freestyle champion Melody Donchet, sharing her impressions.
In 2019, the Gazprom International Children’s Social Programme Football for Friendship obtained another GUINNESS WORLD RECORDS™ title for the Most nationalities in a football (soccer) training session in history. In 2020, participants of the Football for Friendship programme from all over the world once again proved that you can overcome any barriers in achieving your goals.
The 2020 season of the Football for Friendship programme is held online. The season finale will be broadcast live on December 9, 2020.
Industry News
MiFinity to Showcase Innovative iFrame at SiGMA 2024
MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.
Paul Kavanagh, CEO of MiFinity, commented: “SiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.”
MiFinity’s Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinity’s innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank — a powerful tool that enables operators to send payouts directly to players’ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.
The MiFinity Affiliates team will also be available to explain the benefits of MiFinity’s affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.
Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the company’s solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.
Book a meeting here > outlook.office365.com/book/[email protected]/
Latest News
ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
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