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Galaxy Racer content creator and YouTube sensation AboFlah smashes two GUINNESS WORLD RECORDS™ titles while raising over US$11M for charity

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Galaxy Racer content creator and YouTube sensation AboFlah smashes two GUINNESS WORLD RECORDS™ titles while raising over US$11M for charity
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Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, is pleased to announce that its content creator, AboFlah, has successfully raised over US$11M in a charity stream for The World’s Coolest Winter campaign. Whilst completing the stream, AboFlah also officially broke two GUINNESS WORLD RECORDS™ titles for the “Longest live-stream (video)”, recording live for 268 hours 14 mins 20 seconds and “Most viewers for a charity donation live stream on YouTube”, attracting 698,000 peak concurrent views.

The World’s Coolest Winter campaign, celebrates the UAE’s most beautiful tourism destinations, extended it’s humanitarian support to more than 100,000 refugees and people in need through a new humanitarian initiative called Warm Winter. The campaign aims to support hundreds of thousands of refugees and families in need in Africa and the Arab world by providing food, winter clothing, blankets, mattresses and critical aid to help displaced men, women and children prepare for harsh winter conditions. The campaign is being held in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and Galaxy Racer. The essential aid will be distributed with the support of the UN refugee agency, United Nations High Commissioner for Refugees (UNHCR) and the Food Banking Regional Network.

As part of the campaign, AboFlah lived in a glass room in Downtown Dubai, near the Burj Khalifa and streamed continuously for 268 hours until the target of US$10 million was raised. While in the room, AboFlah encouraged people to donate and spent the majority of his time in front of his computer interacting with fans and those donating to the cause. The stream also attracted global attention and donations from celebrities and influencers including the likes of actress Kristin Davies, actor Amr Maskoun as well as content creators Noor Stars and Omar Farooq.

Launching his YouTube channel in 2017, AboFlah began posting gaming content of him playing FIFA17 before creating content on Fall Guys and Fortnite. His YouTube channel is one of the fastest-growing YouTube channels in the world, with over 23 million subscribers and over 3 billion views. He is followed by millions of fans who avidly watch his vlogs, comedy shorts and formatted shows covering video games and popular culture. AboFlah went on to join Galaxy Racer’s content creator team in 2020, which already boasts some of the biggest content creators in the MENA and Southeast Asia region including fellow YouTube sensation Noor Stars. The organisation now carries over 100 content creators, with a total reach of over 500 million followers across all platforms and more than 2.5 billion monthly views.

Galaxy Racer launched in 2019 and has already become one of the biggest esports, gaming, and lifestyle organisations globally. The organisation has five separate business offerings; Content Creators, Esports Teams, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from the MENA region and are looking to expand globally.

Galaxy Racer content creator and YouTube sensation, Hassan Suleiman “AboFlah” said: “Warmth in winter for those facing harsh winter conditions is no less important than food and water. There are millions of refugees and displaced people who need all the support they can get. I am proud and thrilled we achieved our goal and raised over US$11 million and brought warmth to the lives of those who are deprived of it. Thank you to everyone who generously donated!

We have proven that Arab youth are capable of changing reality, even with small deeds, and reaching a bright future. “People for People.” This sentence is not a metaphorical slogan, but it was manifested by the huge numbers of donors who felt compassion toward the suffering of refugees and displaced people. This reflects the huge impact this campaign had, which drove viewers’ enthusiasm for participation.

The societal role depends on everyone’s participation, believing in the importance of upholding our human values, and the solidarity in supporting the ones in need. Everyone of us has a role to play in creating the desired positive impact. UAE is the homeland of virtues, and the humanitarian moral actions in this blessed country transcend borders and can’t be stopped by obstacles, such deeds present the community with moral values that our Arab region is in dire need for.”

Galaxy Racer Founder and CEO, Paul Roy said: “We are amazed and grateful by the immense generosity shown by the fans, community and the general public. Raising over US$11 million is no easy task and we’re glad to be part of this humanitarian initiative which will positively impact the affected 100,000 refugees. Smashing two GUINNESS WORLD RECORDS™ titles is impressive and a testament to the resilience shown by AboFlah, the Galaxy Racer team, together with our partners MBRGI, UNHCR and the Food Banking Regional Network. We thank you everyone for participating in this record-breaking charity initiative and we look forward to more positive impact initiatives.”

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React Gaming to Offer LOOT.BET Esports Wagering Skin via HHRP in the Philippines

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Generationz Gaming Entertainment, a subsidiary of the React Gaming Group, has signed a white label revenue sharing agreement with HHRP Inc to operate LOOT.BET’s esports wagering platform in the Philippines, pending successful certification of the LOOT.BET platform by Gaming Laboratories International.

“We are thrilled to have HHRP as a partner for the Philippines market, HHRP being one of only four companies holding online gaming licences in a country of more than 109 million people,” Laurent Benezra, President and CEO of React Gaming, said.

“This agreement is part of our two-pronged growth strategy to expand LOOT.BET’s reach into the B2C and B2B markets. The advantage of the B2B market is that LOOT.BET’s platform will be offered to established customer bases, thus involving no customer acquisition cost on our part. Our partner will offer our white-label platform as its own to its customers and we will receive a portion of the revenue generated when those customers use the platform. The more popular our platform, the more revenue it will generate. The great thing about this model is that we can replicate it in multiple markets and with multiple online gaming providers at minimal cost,” Laurent Benezra added.

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Subway and Guild Esports Celebrate First Year of Game-changing Partnership

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Subway and global esports company Guild Esports are celebrating their first year of a successful brand partnership. The EMEA-wide partnership engages Gen Z consumers with esports and gaming activations. So far, the collaboration has generated nearly 9000 posts and streams, and over 1800 hours of exposure time, and more coming from Subway and Guild, soon.

Just over a year ago, Subway launched a two-year EMEA-wide brand partnership with Guild Esports, the global esports business co-founded by football star, David Beckham.

As esports continues to grow across the world, with an audience of over 450 million in 2021, expected to rise to 570 million by 2024 (according to market research firm Newzoo), this market is a way for Subway to connect with Gen Z consumers.

But there’s more to Subway’s partnership with Guild than esports alone. It also helps Subway to promote its belief in nutritious food, choice, and variety, to an audience that doesn’t always eat as healthily as they could.

David Beckham set up Guild Esports to take a holistic view of its players’ wellbeing – not only advancing skills in gaming, but also taking care of good nutrition, physical and mental wellbeing. With over 80% of gamers eating or drinking while playing (Newzoo), Guild hopes to promote a healthy relationship between gamers and food. And this aligns with Subway’s values of helping consumers make better and healthier choices.

“It’s great to have Subway on board to help us educate gamers and esports players. We are currently working closely with Subway’s nutritionist to further develop our Health and Nutrition section on our Academy platform, aiming to equip young players with the tools and knowledge needed to improve their relationship with food. The lessons will cover everything from healthy habits around nutrition, improving relationships with food and the benefits and dangers of common nutrition supplements in esports. Keep an eye out on our Academy and Guild social channels for more game-changing content,” Luke Hall, Nutritionist at Guild Esports, said.

“One year on, our partnership with Guild has become a powerful asset across EMEA. We’ve turned it into a far-reaching and multi-dimensional asset with many opportunities for our franchisees to engage local consumers. Esports is a new area for Subway, and we are enjoying the journey. And as Guild is an esports organisation which talks so passionately about nutrition, they offer us a unique and well-rounded partnership,” Louise Wardle, the EMEA VP of marketing for Subway, said.

“It has been great to work with Subway as our brand has grown and we’ve built the range and reach of our activities. We are also excited about the future direction of Guild Academy which has a huge focus on the holistic wellbeing of gamers and are pleased to be working so closely with Subway on the development of our Health and Nutrition section. One year on, it’s been quite a journey and we are now set for our next burst of growth. So, look out for more exciting activity with Subway in EMEA in 2022 and beyond,” Michelle Tierney, CCO at Guild Esports, said.

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Challengermode signs deal with KRAFTON, Inc. to host new grassroots PUBG Esports initiative

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Challengermode signs deal with KRAFTON, Inc. to host new grassroots PUBG Esports initiative
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Challengermode, a leading global esports platform, today announced its partnership with KRAFTON, Inc. to be the official platform partner for the PUBG NextPro series – a tournament series giving grassroots esports players the chance to experience pro play in a professional esports setting.

For the remainder of 2022, the best amateur PUBG: BATTLEGROUNDS (PUBG) PC gamers in Western Europe, the Middle East and North Africa will be able to prove themselves in weekly tournaments that will feed into monthly leaderboards with prizes. These week-by-week competitions give esports hopefuls the chance to play like the pros in a continuous competitive experience all on one centralized platform.

This initiative will see KRAFTON, Inc. use Challengermode’s automated esports platform for the PUBG NextPro esports events – ensuring that competition at the grassroots level keeps up with the development seen across Western Europe, Middle East and North Africa for pro-level leagues and events. It will also bolster KRAFTON, Inc.’s efforts to expand the amateur playerbase of PUBG Esports after the transition of the title to free-to-play.

Robin Svensson, Esports Partnerships Manager at Challengermode, said: “We’re delighted to bring KRAFTON, Inc’s grassroots PUBG initiative to life on Challengermode.Together with one of the most popular IPs in the world we are creating a bedrock ground for players looking to ascend to higher tiers of PUBG-endorsed tournaments, which aligns perfectly with Challengermode’s goal of making esports truly accessible for all. We look forward to working closely with KRAFTON, Inc. on this series of competitions and other collaborations in future”

Erin Hughes, EMEA Esports Manager at KRAFTON, Inc. added: “Our main goal for this initiative is to inspire those who have recently taken up PUBG to take the plunge and embark on a new journey through the PUBG Esports ecosystem. Partnering with Challengermode has allowed us to create this grassroots competitive experience, and we look forward to working closely together over the coming months to make this tournament a success, attract new PUBG Esports fans and deliver something that players look forward to returning to again and again.”

 

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