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LEC Renews Partnerships with Secretlab, Red Bull, and Beko for 2021

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LEC Renews Partnerships with Secretlab, Red Bull, and Beko for 2021
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LEC is proudly welcoming back its cohort of official suppliers as the Spring Season prepares to kick off

LEC has renewed its partnerships with its Official Suppliers for the LEC 2021 season. Our sponsors helped us deliver an amazing season of League of Legends esports last year, and with these brilliant partners back on board for 2021, another great year is on the horizon.

For years, Secretlab has been providing gamers with the comfort and support they need to achieve outstanding results with their high-performance gaming chairs. Secretlab has even specially designed and launched the Secretlab LEC Edition chair, bringing the iconic colours and branding of the LEC into fans’ homes. In 2021, Secretlab will continue to support the LEC as the official Gaming Chairs Partner, supplying gear to the studio and the broadcast team.

Red Bull will also continue to give the LEC wings in 2021 as the official Energy Drink Partner. Red Bull is a household name in both esports and traditional sports, so we’re thrilled to have them back on board for the new season. The Red Bull Baron Power Play will continue to be one of the most exciting moments during every LEC match and various other content drops can be expected throughout the year. The official 1v1 League of Legends Tournament, Red Bull Solo Q, will also return this year, once again giving fans the chance to prove themselves in thrilling 1v1 duels.

Last but certainly not least, Europe’s leading domestic appliance brand, Beko, will return, presenting interviews with some of the LEC’s biggest stars. Like previous seasons, Beko is looking to provide additional content to LEC fans this year while continuing to promote healthy eating habits throughout the community via their entertaining LEC Smoothie Bar.

“It’s incredible for us to be working with some of the best brands in the business once again,” says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games.

“We pride ourselves on our ability to collaborate closely with our partners. Working with Secretlab, Red Bull, and Beko over the past few seasons has really allowed us to reap the benefits of having a continued relationship and promoted a deep understanding of each other’s needs. We’re really looking forward to working alongside such a strong selection of brands going into 2021.”

The return of our official suppliers speaks to the strength of the League of Legends esports ecosystem. We believe that esports, and the LEC, in particular, will continue to be a source of entertainment and inspiration for thousands of fans around the world throughout 2021 and beyond. To have the continued support of our partners further proves the quality and sustainability of the LEC, and the bright future that lies ahead.

The LEC returns on Friday 22 January at 17:00 CET on lolesports.com – don’t miss it!

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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eSports

WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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