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LEC Renews Partnerships with Secretlab, Red Bull, and Beko for 2021

George Miller

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LEC Renews Partnerships with Secretlab, Red Bull, and Beko for 2021
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LEC is proudly welcoming back its cohort of official suppliers as the Spring Season prepares to kick off

LEC has renewed its partnerships with its Official Suppliers for the LEC 2021 season. Our sponsors helped us deliver an amazing season of League of Legends esports last year, and with these brilliant partners back on board for 2021, another great year is on the horizon.

For years, Secretlab has been providing gamers with the comfort and support they need to achieve outstanding results with their high-performance gaming chairs. Secretlab has even specially designed and launched the Secretlab LEC Edition chair, bringing the iconic colours and branding of the LEC into fans’ homes. In 2021, Secretlab will continue to support the LEC as the official Gaming Chairs Partner, supplying gear to the studio and the broadcast team.

Red Bull will also continue to give the LEC wings in 2021 as the official Energy Drink Partner. Red Bull is a household name in both esports and traditional sports, so we’re thrilled to have them back on board for the new season. The Red Bull Baron Power Play will continue to be one of the most exciting moments during every LEC match and various other content drops can be expected throughout the year. The official 1v1 League of Legends Tournament, Red Bull Solo Q, will also return this year, once again giving fans the chance to prove themselves in thrilling 1v1 duels.

Last but certainly not least, Europe’s leading domestic appliance brand, Beko, will return, presenting interviews with some of the LEC’s biggest stars. Like previous seasons, Beko is looking to provide additional content to LEC fans this year while continuing to promote healthy eating habits throughout the community via their entertaining LEC Smoothie Bar.

“It’s incredible for us to be working with some of the best brands in the business once again,” says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games.

“We pride ourselves on our ability to collaborate closely with our partners. Working with Secretlab, Red Bull, and Beko over the past few seasons has really allowed us to reap the benefits of having a continued relationship and promoted a deep understanding of each other’s needs. We’re really looking forward to working alongside such a strong selection of brands going into 2021.”

The return of our official suppliers speaks to the strength of the League of Legends esports ecosystem. We believe that esports, and the LEC, in particular, will continue to be a source of entertainment and inspiration for thousands of fans around the world throughout 2021 and beyond. To have the continued support of our partners further proves the quality and sustainability of the LEC, and the bright future that lies ahead.

The LEC returns on Friday 22 January at 17:00 CET on lolesports.com – don’t miss it!

eSports

Fierce PC Becomes Official PC Partner of Red Bull Racing Esports

Niji Narayan

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Fierce PC Becomes Official PC Partner of Red Bull Racing Esports
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Red Bull Racing Esports has selected UK-based gaming computer specialists Fierce PC as its Official PC Partner.

Founded and run by serious gamers, Fierce PC will bring its expertise in the construction of bespoke gaming computers, VR rigs and workstations to provide Red Bull Racing Esports with customised, powerful systems that will allow the Team’s drivers to deliver the best possible performance at the highest levels of sim racing.

Each system will be optimised for competition through the use of the finest hardware available, including NVIDIA 30 series cards, Intel processors, ASUS motherboards and Corsair components.

“Motorsport is all about the pursuit of technical perfection and the optimisation of the equipment at hand. It’s no different in Esports and Fierce PC’s high-powered systems will ensure that the Team is able to perform at the top of its game, no matter the event. Built using state-of-the-art components, Fierce PC’s computers are tailor made to handle the most demanding applications and will give the Team’s drivers, and sim drivers all over the world, power, performance and reliability when it matters most – in the heat of battle,” Oliver Hughes, Chief Marketing Officer of Red Bull Racing Honda, said.

“Myself and the rest of the team at Fierce PC are delighted to have secured this partnership with Red Bull Racing Esports. It was clear from the initial conversations we had together that our brands aligned perfectly. Therefore, it was obvious that we had to proceed with supporting the Red Bull Racing Esports Team as their Official PC Partner. This partnership will see us support the Red Bull Racing Esports team by providing all the powerful hardware their drivers require to perform at their best during competition. The systems we have configured especially for the team include the latest and best hardware from industry-leading brands such as Intel, NVIDIA, ASUS, Corsair, and Seagate,” Bradley Haworth, Marketing Manager at Fierce PC, said.

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eSports

iRacing Indycar series beckons for YAS HEAT ESPORTS

George Miller

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iRacing Indycar seires beckons for YAS HEAT ESPORTS
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Fiercely competitive ISOWC gets underway this weekend at legendary Watkins Glen circuit

iRacing’s leading Indycar championship, ISOWC gets underway this weekend (8 May, 6:00pm UTC) and YAS HEAT ESPORTS has high hopes for the opening round of the series – a 60 lap race around the iconic Watkins Glen (Boot) circuit.

The iRacing squad qualified for the series fresh off the back of a third-place overall in the Sports Car Open (SCO), against the likes of team SIMMSA Esports and Team Redline to name but a few.

João Vaz, meanwhile, set an outright world record during the NTT Indycar Series at the Circuit of the Americas, suggesting that the team should be able to fight at the sharp end of this championship.

The line-up for the series comprises YAS HEAT’s finest iRacing competitors in the form of the aforementioned João Vaz, Balázs Remenyik, Josh Lad and Dean Woods.

Balázs Remenyik, iRacing Driver, YAS HEAT ESPORTS said:

“It’s been a while since there was such a high-level, open-wheel series on iRacing and I’m really happy to be a part of it. The car is new for us but everyone in the team is working hard to make sure we arrive to the first race in the best shape possible.”

Josh Lad, iRacing Driver, YAS HEAT ESPORTS said:

“It’s good to be back in the open-wheelers but the competition is much more experienced in the car so it’s definitely going to be a challenge.”

Dean Woods, iRacing Driver, YAS HEAT ESPORTS said:

“It’s a pleasure to be invited to this invitational series. With my fellow team-mates alongside, I’m highly motivated and believe my team and I can achieve something special in this series. We haven’t driven the car prior, the learning curve is high, but we’ll be all-out attack when the green flag falls.”

ISOWC 2021 kicks off on 8 May, at Watkins Glen with the conclusion of the 6 race series getting underway on 31 July, at the Indianapolis Motor Speedway.

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eSports

DHL Extends its Partnership with ESL Gaming

Niji Narayan

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DHL Extends its Partnership with ESL Gaming
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DHL has extended its partnership with ESL Gaming, the world’s largest esports company.

DHL has been the Official Logistics Partner to ESL since 2018 and is responsible for the transport logistics, moving stage equipment, monitors and gaming chairs, among other elements.

With the extension, DHL continues its extensive involvement in esports. Building on an established footprint and successful activation campaigns around the ESL One tournament series in previous years, the new agreement will expand to include the full ESL CS:GO Pro Tour, all of ESL’s global Dota 2 properties, and ESL Mobile, an all-new mobile esports ecosystem.

The expansion follows a joint success story in challenging times. When faced with the pandemic last year, DHL and ESL quickly adapted to the new situation of hosting tournaments fully online. DHL kept focus on “uniting gamers”, transforming their activations into innovative signature segments, quizzes, and games directly engaging with fans in a digital way via Twitch.

“Gaming is the fastest-growing form of entertainment globally. I am delighted that we as a logistics provider are part of the esports world and that our partnership has been extended covering a broader spectrum via ‘ESL Mobile’. DHL is celebrated and beloved by the ESL fan base which is the greatest compliment for a sponsor. A great success was that we were able to unite gamers even despite online only tournaments and I am looking forward to many more events to come. For us, making this emotional connection with esports fans across the globe is the perfect way to engage with a huge community of digital natives with an affinity for e-commerce,” Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group, said.

“We are very happy to extend our partnership with DHL in what is an exciting time for our company and the esports community at large. With the addition of ‘ESL Mobile’, we will be able to provide entertainment to fans across the globe and it’s great to continue on this journey with DHL providing an essential business solution as our Official Logistics Partner,” Ralf Reichert, CEO at ESL Gaming, said.

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