eSports
G2 Esports and Adidas Announce New Partnership

G2 announces adidas as their latest major partner and official sports apparel provider
Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports says, “Today is a landmark day in G2 history. To announce a partnership with a global sports brand like adidas is a truly special moment for all of us. To join the adidas family as one of their partners, alongside global brands such as Real Madrid, Manchester United and Bayern Munich is a real game-changer for us and the wider esports industry.
Esports has been booming for a while, and 2020 was yet another superb year for its growth. As a lifelong gamer and now proud team owner, this partnership is truly a watershed moment and a childhood dream of mine. I could not be more stoked about the potential of this partnership between adidas and G2 throughout the next years.”
Björn Jäger, Vice President Brand adidas Central Europe says, “We are very proud of the new partnership with G2 esports, one of the leading entertainment organizations in the gaming industry. With this partnership we continue being a part of the growing gaming culture and are excited to tap into G2’s creativity and experience within this area. As a Berlin-based brand with global relevance G2 will help us drive brand presence not only in our home market but also reach global gaming communities.”
-
Africa7 days ago
Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators
-
Asia6 days ago
PAGCOR: Online Gaming fuels nation-building, but illegal sites pose risks
-
Africa7 days ago
Rise & Hustle partners with Altenar to power its new sportsbook offering
-
Central Europe7 days ago
CT Interactive Announces Strategic Partnership with Ecasino
-
Eastern Europe6 days ago
Digitain Strengthens Romanian Market Presence Through KingCasino Partnership
-
Latest News7 days ago
Casino Playa de las Américas Implements JCM’s ICB Technology
-
Compliance Updates7 days ago
Elizabeth Varley, solicitor at licensing law firm Poppleston Allen, shares a handy refresher on the UK’s statutory levy, including the who, how much, why and how to pay
-
Conference7 days ago
BetConstruct to Participate in SBC Summit Lisbon 2025