Connect with us
SOFTSWISS

eSports

G2 Esports appoints Esports Veteran Henning Christiansson as Commercial Director

Published

on

Reading Time: 3 minutes

G2 Esports, one of the world’s leading entertainment and esports brands, announces a new appointment to its leadership team as Henning Christiansson joins as Commercial Director. The organisation is also introducing a new Director level to the leadership structure, signalling a new era in G2’s strategic growth as it fortifies its commercial success.

As the organisation continues to expand, G2’s mission is to ensure that its leaders are guiding the way across all internal departments, while preserving and strengthening the existing culture, and allowing all teams to have the support they need. Joining the newly appointed Director of Esports at G2, Julius Ylänne, Henning will lead the organisation’s commercial efforts to accelerate growth as the company diversifies its revenues. G2 already boasts an impressive string of long-term partnerships with some of the world’s most recognisable brands including Red Bull, Ralph Lauren, Mastercard and Jägermeister.

From 2022 to 2023, the esports industry has grown from $3.2bn to $3.8bn and is expected to reach $4.3bn in 2024. Over the next four years, the industry is projected to show an annual growth rate of 7.1% with a total market volume of $5.7bn by 2029*.

Following 5 years of commercial growth and global expansion, G2 has introduced a Director level which sits below the C-Suite, strengthening the leadership team and providing a stronger support line to department heads, leads, and managers across the organisation globally. Over the next few months, G2 will be adding a Finance Director and a Marketing Director to strengthen its leadership team with ambitious risk-takers, driven by the idea of achieving greatness together and creating impact beyond G2 Esports.

The new Director level structure comes following a period of global expansion for the organisation. Beyond its historic competitive dominance in the biggest leagues in Europe, including League of Legends and Counter-Strike 2, it fields top performing rosters in North America in Rocket League, Call of Duty (Minnesota RØKKR), and most recently VALORANT, securing a slot in VCT Americas for 2024. In Asia, G2 Esports is now represented by G2 Blacklist in Wild Rift, based in the Philippines, and G2.iG in Dota 2 in China.

A gaming technology and esports veteran, Henning will bring a wealth of experience in esports partnerships as former Global Commercial Manager for Esports & Pro Series at Logitech G. Before his time at Logitech, Henning was the Global Project Manager at the world’s largest gaming and lifestyle company, DreamHack – ESL Faceit Group, and the Nordic & Baltics Marketing Manager for gaming peripherals and accessories company, SteelSeries. His background in partnerships, marketing, and agency experience gives him a unique perspective on commercial partnership management as Commercial Director at G2.

Sabrina Ratih, Chief Operating Officer, G2 Esports commented: “Henning’s arrival not only fortifies our leadership team but also injects a fresh perspective into our commercial endeavours. Looking ahead to long-term growth we are aiming to make smart, sustainable decisions that enable us to keep moving forward as a global organisation and diversify our revenue streams. By introducing new leadership levels to the team, we are adding an even stronger strategic backbone, more mentorship and more support to our staff – and Henning’s appointment is very much a part of this process.”

Henning Christiansson, Commercial Director, G2 Esports commented: “What makes G2 such a compelling proposition for brands and partners is its ability to engage and entertain arguably the most diverse audience in esports. G2 is competitively dominant in Europe, China, and North America, but its fans are captivated regardless of whether its teams win or lose, which is rare. I’m joining an ambitious and creative team that’s never satisfied with the status quo, and I see this as an incredible opportunity to fortify G2’s commercial success, and to continue raising the bar with trusted partners at our side.”

eSports

ESIC Announces Establishment of Global Esports Industry Advisory Board

Published

on

ESIC Announces Establishment of Global Esports Industry Advisory Board
Reading Time: 2 minutes

 

The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues. 

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices. 

ESIC has appointed two highly esteemed members to inaugurate this board: 

  • David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board. 
  • Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform. 

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs. 

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.” 

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.” 

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance” 

Continue Reading

eSports

How Team Vitality Utilises Abios Data to Create a Better Fan Experience

Published

on

Reading Time: 2 minutes

 

Abios has partnered with leading eSports club Team Vitality to help fuel its fan engagement application V.Hive with eSports data. With access to coverage on more than five of the largest eSports titles from Abios, Team Vitality can ensure that fans can stay engaged and updated with results, schedules and statistics from its latest matches.

Abios, an enterprise eSports data and technology provider, has agreed to a long-term deal to supply its eSports data to Paris-based eSports organisation Team Vitality.

The major-winning eSports team will deploy Abios’ data to fuel its prediction tool, which allows fans to score points by successfully predicting how Team Vitality will perform in upcoming matches. The scores will be posted to a leaderboard where the best contenders can win prizes including merchandise and money-can’t-buy experiences with professional players.

Driven by Abios’ rich performance and scheduling data, the prediction tool is part of a wider effort by Team Vitality to create an immersive fan experience, following V.Hive app launch in November of 2022 jammed with features geared to building a digital community around the team with news, mini-games and custom avatars.

With rosters in several eSports titles, Team Vitality will use Abios’ extensive coverage to include data for matchups in the most popular eSports titles including League of Legends, Starcraft ll, Counter-Strike, Rocket League, EA Sports FC and Valorant.

The founder and Chief Executive Officer for Abios, Oskar Bonnevier Froberg, commented on the partnership: “Team Vitality is one of the oldest and most prestigious eSports teams in Europe and we’re proud to be able to supply it with top-tier eSports data.

“With high-performing rosters across many eSports disciplines, Team Vitality has millions of fans all over the world. It is fantastic to see its dedication to its fans and how it brings added value to its followers and we are excited to power Team Vitality with our extensive data and help it to deliver the next generation of eSports fan experiences.”

“Through Abios’ interfaces, we are able to provide our fans an immersive experience that goes beyond just watching matches,” the Brand and Revenue Diversification Director for Team Vitality, Amelie Canet, said. “Together, we’re creating an environment where fans can interact, predict outcomes and feel even closer to the eSports action. Its tech overlay allows us to engage our fans and offer them a more entertaining experience.”

Continue Reading

eSports

ESL One Birmingham powered by Intel®: Unstoppable Team Falcons Reign Supreme at Resorts World Arena

Published

on

Reading Time: 4 minutes

ESL One Birmingham Powered by Intel® reached its peak tonight, with the unstoppable Team Falcons seizing the crown in a thrilling Grand Final clash at Resorts World Arena, Birmingham. Defeating fierce competitors, BetBoom Team, Team Falcons emerged victorious, etching their name in esports history.

Team Falcons had a near-flawless run to the trophy, finishing top of Group A without dropping a series. Despite a slight stumble against Tundra Esports in the Upper Bracket, they flew through the lower bracket, dispatching Team Liquid and OG, before getting their revenge on Tundra Esports in the Lower Bracket Final. With their incredible performance, Team Falcons took home $300,000, 6,400 of the all-valuable EPT Points and the coveted trophy.

With this win, Team Falcons have now secured their spot at Riyadh Masters at the Esports World Cup in summer 2024.

Europe’s biggest Dota 2 esports event in six years, ESL One captivated audiences worldwide and saw a peak viewership of over 327,000*, with over 18,000 fans from across the world attending Resorts World Arena in Birmingham on the final three days of the tournament.

Group Stage

Making a triumphant return to Birmingham for the first time since 2018, the tournament commenced on April 22 with the Group Stage, where 12 world’s best teams were split into two groups of six.

DreamLeague Season 22 champions Team Falcons went unbeaten and topped Group A, with BetBoom Team finishing a close second. Team Liquid and G2.iG eked through in third and fourth place, respectively, with Team Liquid also unbeaten.

In Group B, local UK hero Matthew ‘Ari’ Walker and his OG side finished at the top of the group, with fellow UK team Tundra Esports finishing a narrow second. Xtreme Gaming and HEROIC qualified for the Lower Bracket.

Playoffs

In the first matches of the Upper Bracket, UK representatives Tundra Esports took the win against Team Falcons to secure their spot in the Upper Bracket Final against BetBoom Team, who knocked OG to the Lower Bracket.

The first day at Resorts World Arena saw Team Liquid take on HEROIC in a tense matchup which saw HEROIC become the first team to be eliminated from the Playoffs. Later in the afternoon, G2xiG battled their way through a tough Xtreme Gaming opposition, with one of the longest series in the competition, clocking in at nearly three hours of thrilling gameplay. In the final matchup of the day, Team Liquid’s momentum from their earlier win was quashed by Team Falcons, who took the match 2-1.

Hometown hero Ari returned to the stage in the first match on Saturday, as OG took on G2.iG, with OG advancing to the Lower Bracket Semi-Final in the first 2-0 sweep of the Playoff stage. BetBoom Team were back in action to take on Tundra Esports, facing off for a spot in the Grand Final and crushed their opposition to emphatically secure their place. Tundra’s Lower Bracket final opponents were decided in the next match, where OG, despite battling bravely, fell to a 2-1 against a rampant Team Falcons.

In the Lower Bracket Final, it was Team Falcons who brushed Tundra Esports aside with a 2-0 sweep, setting the stage for a blockbuster finale against BetBoom Team.

Grand Final

With both teams making short work of their previous-round opposition, both BetBoom Team and Team Falcons won a spot in the Grand Final, eliminating some world-class organisations on the way. The last time these teams faced off was in the Group Stage where the match finished in a 1-1 draw, but at DreamLeague Season 22 earlier this year, Team Falcons took a clean 3-0 sweep over BetBoom Team, leaving them hungry for revenge.

After a rocky start in the first game, Team Falcons managed to rally quickly to dispel BetBoom Team’s chances of opening the scoring in the Grand Final. Team Falcons continued this form into the second game, where, despite some early setbacks, they managed to overpower BetBoom Team to increase their lead to 2-0.

Almost directly replicating the DreamLeague Season 22 Final, Team Falcons resumed their dominance into the third game, sweeping BetBoom Team away to continue their almost flawless start to 2024.

“We’re super happy with this win, we’ve been working so hard this year and it’s really showing with our performances” said Wu ‘Sneyking’ Jingjun from Team Falcons. “The fans were brilliant, and we’re looking forward to seeing what else we can achieve this year with this great team”.

“It was absolutely brilliant to be back in Birmingham, where our journey in British Dota began six years ago,” said Shane Clarke, Director Game Ecosystems for Dota 2. “The community here is one of the most loyal, passionate, and committed to the scene. It’s always great to witness the historic moments and feel the electric energy of the crowd cheering on their favourite teams and players – it’s an experience like no other. Birmingham holds a special place in our hearts, and we are grateful to be a part of the Dota 2 esports legacy once again.”

Qiddiya Cosplay Showcase

Amidst the intense battles, ESL One Birmingham embraced the creative spirit of the community with the Qiddiya Cosplay Showcase. Enthusiastic cosplayers from around the globe brought beloved Dota 2 characters to life, adding an extra layer of excitement and spectacle to the event.

Dota 2 fans from around the globe can look forward to more high-level action as the ESL Pro Tour for Dota 2 will soon continue with DreamLeague Season 23 taking place online on May 20 – 26.

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

SaaS-builder for partner program development and performance marketing optimization

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement

LEADING AFFILIATE MARKETING SHOW

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.