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G2 Esports appoints Esports Veteran Henning Christiansson as Commercial Director

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G2 Esports, one of the world’s leading entertainment and esports brands, announces a new appointment to its leadership team as Henning Christiansson joins as Commercial Director. The organisation is also introducing a new Director level to the leadership structure, signalling a new era in G2’s strategic growth as it fortifies its commercial success.

As the organisation continues to expand, G2’s mission is to ensure that its leaders are guiding the way across all internal departments, while preserving and strengthening the existing culture, and allowing all teams to have the support they need. Joining the newly appointed Director of Esports at G2, Julius Ylänne, Henning will lead the organisation’s commercial efforts to accelerate growth as the company diversifies its revenues. G2 already boasts an impressive string of long-term partnerships with some of the world’s most recognisable brands including Red Bull, Ralph Lauren, Mastercard and Jägermeister.

From 2022 to 2023, the esports industry has grown from $3.2bn to $3.8bn and is expected to reach $4.3bn in 2024. Over the next four years, the industry is projected to show an annual growth rate of 7.1% with a total market volume of $5.7bn by 2029*.

Following 5 years of commercial growth and global expansion, G2 has introduced a Director level which sits below the C-Suite, strengthening the leadership team and providing a stronger support line to department heads, leads, and managers across the organisation globally. Over the next few months, G2 will be adding a Finance Director and a Marketing Director to strengthen its leadership team with ambitious risk-takers, driven by the idea of achieving greatness together and creating impact beyond G2 Esports.

The new Director level structure comes following a period of global expansion for the organisation. Beyond its historic competitive dominance in the biggest leagues in Europe, including League of Legends and Counter-Strike 2, it fields top performing rosters in North America in Rocket League, Call of Duty (Minnesota RØKKR), and most recently VALORANT, securing a slot in VCT Americas for 2024. In Asia, G2 Esports is now represented by G2 Blacklist in Wild Rift, based in the Philippines, and G2.iG in Dota 2 in China.

A gaming technology and esports veteran, Henning will bring a wealth of experience in esports partnerships as former Global Commercial Manager for Esports & Pro Series at Logitech G. Before his time at Logitech, Henning was the Global Project Manager at the world’s largest gaming and lifestyle company, DreamHack – ESL Faceit Group, and the Nordic & Baltics Marketing Manager for gaming peripherals and accessories company, SteelSeries. His background in partnerships, marketing, and agency experience gives him a unique perspective on commercial partnership management as Commercial Director at G2.

Sabrina Ratih, Chief Operating Officer, G2 Esports commented: “Henning’s arrival not only fortifies our leadership team but also injects a fresh perspective into our commercial endeavours. Looking ahead to long-term growth we are aiming to make smart, sustainable decisions that enable us to keep moving forward as a global organisation and diversify our revenue streams. By introducing new leadership levels to the team, we are adding an even stronger strategic backbone, more mentorship and more support to our staff – and Henning’s appointment is very much a part of this process.”

Henning Christiansson, Commercial Director, G2 Esports commented: “What makes G2 such a compelling proposition for brands and partners is its ability to engage and entertain arguably the most diverse audience in esports. G2 is competitively dominant in Europe, China, and North America, but its fans are captivated regardless of whether its teams win or lose, which is rare. I’m joining an ambitious and creative team that’s never satisfied with the status quo, and I see this as an incredible opportunity to fortify G2’s commercial success, and to continue raising the bar with trusted partners at our side.”

eSports

IESF Kicks off Bidding Process for 2025 and 2026 Events

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The International Esports Federation (IESF) has officially launched the bidding process for the next two editions of the World Esports Championship and Regional Qualifiers. Cities interested in hosting IESF’s flagship event can learn more about the bidding process on the IESF Events Bidding Process page.

WEC, a long-standing tradition of competitions watched across the world, creates a direct opportunity for the host to link its city brand to the IESF Realm, multiple game titles, and some of the world’s best athletes.

IESF remains open to discussions with any cities, regions, or countries worldwide that are interested in hosting the World Esports Championship or Regional Qualifiers. We welcome inquiries from all potential hosts to explore the opportunities and benefits of bringing these premier esports events to their locations.

IESF General Secretary Boban Totovski said: “After Bali, Iasi, and Riyadh this year, we are all looking forward to our next host for the 17th World Esports Championship. We already have many cities waiting for the process to start bidding and we are all very excited to start the negotiations and discover where will the IESF flag go on the 19th of November in Riyadh, on the closing ceremony”

IESF assesses potential hosts based on several criteria, including how well they align with regional and national development plans, as well as the long-term strategic goals of the IESF vision and mission. The host city is expected to meet all requirements set by IESF. The final selection of the host city is made by a vote from the IESF Board.

The 2023 World Esports Championship in Iași, Romania, was a unique experience, attracting over 100,000 attendees and amassing an impressive 35 million viewers across all platforms. This year, the championship moves to Riyadh, Saudi Arabia, promising to be the biggest event yet with a record 130 nations and over 600 players competing, solidifying Riyadh as this year’s Esports capital.

Which city will rise to become the next epicenter of esports excitement?

 

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Skyesports Championship 2024: Aurora Gaming and 3DMAX Become First Teams to Advance to the Playoffs

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The Skyesports Championship 2024, a $300,000 international Counter-Strike 2 esports tournament, is taking place at the Taj Lands End, Mumbai from July 24 to 28. As the Group Stage nears its conclusion, two teams have advanced to the prestigious Playoffs, where they will battle for glory and a shot at the lion’s share of the prize pool.

Serbia’s Aurora Gaming and France’s 3DMAX Vie for Glory: First Teams to Reach the Playoffs

Aurora Gaming and 3DMAX have earned this accolade with flawless records so far in the Group Stage.

The 11 participating teams, which include prominent esports organizations from Mongolia, France, Turkey, India, and Russia, have been split into two groups: A and B.

In Group A, Aurora has secured their spot in the Playoffs after convincing victories against Parivsion, ENCE, and True Rippers, standing first in their group with a 3-0 record. With their advancement to the next stage, Aurora is eyeing a consecutive third trophy in Skyesports’ IPs, having previously won the $350,000 Skyesports Masters 2024 and the Skyesports Grand Slam 2024 in Pune, India.

All eyes are still on Group A as teams like The Mongolz and ENCE have to battle it out on Day 3 to make it to the Playoffs.

In Group B, 3DMAX has triumphed over Amkal, DMS, and Revenant Esports, securing a 3-0 record at the top of the group.

The action continues in the Skyesports Championship on Day 3, as the final day of the Group Stage will decide who will join 3DMAX and Aurora Gaming in the Playoffs. Fans can catch all the action live on the Skyesports YouTube and Twitch channels.

Unlike the Group Stage, the Playoffs will take place on the main stage at the prestigious 5-star hotel, the Taj Lands End in Mumbai, India.

Group A Standings

Group B Standings

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eSports

THE DOTA 2 VIRTUAL HALL OF FAME: GG.BET AND DOT ESPORTS PRESENT 50 WORLD RECORDS

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Dot Esports, the leading esports news outlet, and betting brand GG.BET have created a virtual hall of fame to celebrate 50 Dota 2 World Records. Check it out to discover the stories behind the most impressive feats in the game’s competitive history and watch videos of when they happened.

The Dot Esports team have painstakingly selected and presented Dota 2 records in 5 categories: players, teams, tournaments, content creators and talent. You can find a list of the extraordinary individuals and organizations in each one, as well as dive into the events that have made Dota 2 a Tier-1 esports discipline on the world stage.

GG.BET press office:  “Although Dota 2 was released over 11 years ago, it continues to rank among the top games in the esports community. As we wait for the biggest tournament of the year, The International 13, to kick off, we’ve decided to look back and reflect on the most remarkable milestones throughout the competitive history of Dota 2. Did you know that the fastest time a match was won was in less than 8 minutes? Or that there’s a team that’s played 2813 professional matches? The experts at Dot Esports will tell you all about this and much more in our joint project. We’re delighted to support the creation of such insightful content.”

Jody Rones, CRO at Dot Esports:  “From its humble beginning as a fan made mod to one of the largest games in the world, DotEsports is thrilled to partner with GG.BET to shine a light on DOTA and its community as it passes its 11 year mark. From the content creators, to the team, players, tournament organizers, shout casters and more, they’re a key part of what makes this esport great, and we couldn’t be more thrilled to give them the recognition they deserve with the launch of the collaborative DOTA World Records.”

50 Dota 2 World Records is already available on the Dot Esports website in English and Ukrainian.

Before the end of the Counter-Strike: Global Offensive era and the transition to CS2, Dot Esports put a spotlight on 50 CS:GO World Records in collaboration with GG.BET. This project got a great reaction not just from the esports community, but from the players and teams themselves.

 

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