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Scientific Games To Explore The 2021 Trends That Matter Most For Operators At EMEA Summit + Virtual Experience

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Netherlands National Lottery Live With Scientific Games’ OpenBet Sports Technology and OpenGaming On Day One of Market Opening
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Scientific Games Corporation is set to delve into the latest trends and developments that will shape the future of the casino and sports betting industry at its upcoming EMEA Summit + Virtual Experience.

The virtual event, which is exclusively for the Company’s customers, takes place between 17-18 March and will deliver insight, analysis and ideas for operators to navigate their way through today’s challenging marketplace and drive their recovery plans.

An extensive schedule of panel discussions over the two-day period will cover a wide range of subjects. A Game Designer Panel will share details of its upcoming slots, including 88 Fortunes®Lucky Gong™, Ultra Hot Mega Link® and Lobster Bay Kraken Unleashed™. The Tables panel will specifically focus on key products that will increase profitability including the Quartz® Terminals and Table Progressives. The Systems panel will go through the innovation path which will continue to include new products that will optimize operations and create a better player experience.

An extensive schedule of panel discussions over the two-day period will share insights from Company thought leaders on games, systems and technology:

  • The Company’s game designers will share details of upcoming slot releases, including 88 Fortunes – Lucky Gong, Ultra Hot Mega Link and Lobster Bay Kraken Unleashed™.
  • A panel on table games will specifically focus on key products that will increase profitability, including the Quartz Terminals and Table Progressives.
  • Technology experts from the Systems team will offer insight on innovations, which include new products that will optimize operations and create a better player experience.
  • iGaming experts will share how the Company’s ‘open” network and technology developments deliver new immersive iGaming experiences for players.
  • Sport Betting experts will provide insight into the technology solutions that power the industry’s biggest sportsbooks and sporting events across the globe.

Delegates will have access to a virtual booth where they can experience 360-degree demos of all the latest products from Scientific Games’ ever-expanding offerings.

Matt Wilson, the CEO of Scientific Games’ Gaming business unit, said: “We’re excited to welcome all partners from across the EMEA region to the latest installment of our virtual summit series, which promises to offer an event experience like no other.

“In these difficult and uncertain times, it’s incredibly important to remain connected with one another and remain informed of the latest trends. We remain committed to helping our customers drive their recovery and with several new product developments to unveil and industry topics to analyze, we’re looking forward to the Summit and engaging with both new and existing customers.”

The virtual Summit is the latest example of Scientific Games utilizing digital platforms to connect with customers in new and innovative ways. Previous virtual events hosted by Scientific Games have effectively sparked engaging discussions on relevant industry topics and resulted in new installations that support customers in operating safely and effectively during the pandemic.

Con Nikitas, National Gaming Manager at ALH Group, said: “Attending the SG Summit + Virtual Experience was a great way for me to hear about upcoming products and to engage with the product experts in real time on the live panel sessions. Overall, the experience was delivered in a highly professional way and I was impressed. I liked that I could see videos and also download product details.”

To find out more about the Summit and register your interest, please visit https://events.scientificgames.com/emea/

All ® notices signify marks registered in the United States. © 2021 Scientific Games Corporation. All Rights Reserved.

 

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BETFRED LAUNCH NEW STUDIO AND LIVE PRESENTERS FOR EXCLUSIVE NUMBERS GAME

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Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’

The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.

The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.

Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.

Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”

Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”

Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”

Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.

The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.

The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.

 

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Play’n GO announces New Jersey partnership with leading operator Hard Rock Digital

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Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead and Rise of Olympus 100.

Play’n GO is now live with four operators across four states in the United States, with further growth expected in the coming months.

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.

“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.

“Play’n GO remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”

Grant Williams, SVP – Casino, Hard Rock Digital added: “We’re excited to roll with Play’n Go and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”

Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app. With 4.9 stars in the App Store and 4.8 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform and also operates a sports-only experience in Arizona, Florida, Illinois, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.

 

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Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed

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Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.

As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.

By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.

Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.

“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”

With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.

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