On June 20, DreamSmart and VSPO held the signing ceremony for their strategic cooperation in Shanghai. Su Jing, CEO of DreamSmart, and Ying Shuling, chairman of the board of directors of VSPO, signed the contract on behalf of the two parties.

The two parties signed a contract for extensive cooperation in the field of e-sports in the future. DreamSmart and VSPO will work together to promote e-sports among young people in a more in-depth manner through various dimensions such as brands and products. Su Jing, CEO of DreamSmart, said that VSPO is an e-sports company that stands for youth, passion, honour and dreams, while DreamSmart is a technology company that keeps boosting creativity through leading technology to provide young people with more personalized and leading high-end products. The brand concepts of the two companies are naturally compatible. DreamSmart will work with VSPO to explore the integration of intelligent travel and e-sports, so as to bring users a new experience. DreamSmart is willing to accompany every talented young person who dares to think and fight for a win to seek F.I.R.S.T in their minds – unbounded integration, endless competition, continuous innovation, teamwork, and continuous growth make champions.

E-sports is rapidly becoming a part of the lifestyle of contemporary young people. It is not only a popular topic in the field of culture and sports, but also represents an emerging industrial economy. As the world’s leading e-sports event operator, VSPO is committed to creating content and products that e-sports fans around the world love, and promoting e-sports to become a more influential new generation of sports and entertainment.

Ying Shuling, chairman of the board of directors of VSPO, said: “Through this cooperation with VSPO, we will explore more possibilities of linking to the e-sports industry, so as to create more interesting, vivid and pleasing experience scenarios for e-sports fans and jointly promote the new development of e-sports integration.”

Through this cooperation, DreamSmart and VSPO will empower each other to open up a new arena with their rich resources and experience in the fields of intelligent travel and e-sports.

To show the first implementation result of this strategic cooperation, at the signing site, DreamSmart announced that it will sponsor the BLG League of Legends branch, while the BLG League of Legends branch will help DreamSmart and its subsidiary brands enhance their popularity among e-sports fans through IP licensing, fan activities, co-branded products, etc.

BLG (Bilibili Gaming) was founded in 2017 and has set up the League of Legends branch, the VALORANT branch and other branches. It has participated in many high-profile e-sports events around the world, including but not limited to the League of Legends World Championship and the League of Legends Mid-Season Championship. This year, it achieved great performance by becoming the champion in the Spring Season of the League of Legends Pro League and the runner-up in the 2024 Mid-Season Championship.

DreamSmart is a cross-sector platform for full-stack smart terminal technologies. Based on the concept of “smartphones + XR + smart EVs”, DreamSmart promotes the integration and synergy between the two industries of consumer electronics and automotive, aiming to build a global intelligent travel technology ecosystem. In the future, DreamSmart will launch the first intelligent electric vehicle product based on the new product customization ecology derived from e-sports, and join hands with VSPO to continue to innovate in the field of intelligent technology around the integration technology, design aesthetics, brand accumulation and product layout, and connect to young people more deeply to provide users with a multi-terminal, full-scenario and immersive integration experience.

NODWIN® Gaming, South Asia’s leading gaming and esports company has announced the highly anticipated third edition of India’s premier esports event – BGMI Masters Series (BGMS). The tournament will be televised live on India’s leading sports broadcaster Star Sports for the third consecutive year.

BGMS Season 3 will witness India’s top 24 teams competing in one of the nation’s biggest Battlegrounds Mobile India (BGMI) tournaments scheduled from July 19 to August 11.

Sharing his enthusiasm, Akshat Rathee, Co-Founder and Managing Director of NODWIN® Gaming expressed, “Being the biggest esports IP in India, BGMS has been a cornerstone of esports action in the country since its inception two years ago. This edition marks a significant milestone for us as BGMS returns to a major sports TV network like Star Sports, for the third time, offering unparalleled visibility to esports talent & associated brands on mainstream television. Our team has always strived to deliver top-tier esports experiences and will leave no stone unturned in leveraging our years of expertise in the production and broadcast space to bring the best of the best esports action on television once again. Together, with the incredible team at Star Sports, we are committed to cementing esports’ status as a mainstream sport amongst the masses, and eagerly anticipate an exciting season ahead.”

The tournament has continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the Official Mobility Partner, and Philips OneBlade, the male grooming product of Philips India as the competition’s Official Styling Partner.

“We are thrilled to announce the third season in partnership with a plethora of remarkable brands, who share our collective vision to nurture esports talent across the country. The involvement and support of leading brands highlights the growing youth base of this new-age sport, and how BGMS is positioned to reach out and capture the largest market share of this growing audience.” he further added.

The previous season of BGMS garnered a remarkable viewership on the Star Sports Network, underscoring its growing popularity and appeal amongst audiences throughout the nation. As the tournament returns for a third consecutive year on Star Sports, it reaffirms its position as a linchpin of India’s esports calendar.

“Star Sports has always been committed to bringing the best of sports entertainment to its viewers. The rapid rise of esports in the country has made it an exciting addition to our portfolio, tapping into a wide demographic of tech-savvy younger generation. Having accumulated monumental viewership for the past two seasons, BGMS has not only helped us showcase the best of esports action but also to bridge the gap between traditional sports and esports in India. With the invaluable support of NODWIN® Gaming, we look forward to another high-octane season this year, offering unparalleled BGMI action to our viewers,” said Vikram Passi, Head – Marketing, Star Sports Network.

NODWIN® Gaming, alongside each of the partner brands, will play a pivotal role in making BGMS Season 3, a premium esports experience for fans across the nation, setting new benchmarks in Indian esports.

The Esports World Cup Foundation (EWCF) today announced that stc Group, an engine of digital transformation, has been named as the Elite and Founding Partner of the inaugural Esports World Cup (EWC), being hosted at the world-class venue, Riyadh Boulevard City, between 3 July and 25 August. The partnership was announced at an official signing ceremony attended by Faisal Alsaber, Group Chief Commercial Officer and Ralf Reichert, CEO of Esports World Cup Foundation.

Through this partnership, stc Group will provide seamless connectivity across all EWC venues, creating an unparalleled competitive gaming experience. With a remarkable track record of innovation and integration of advanced technologies in gaming across the region, stc Group will elevate both professional and enthusiast gaming esports competitions to new heights.

stc Group is also the naming partner for three key venues at the event, which will showcase dynamic and immersive digital and gaming experiences: stc Arena, stc Play Gaming Hall, and stc TV World Cup Studios. These venues will highlight stc Group’s pivotal role in the festival, reaffirming its commitment to advancing the esports industry in the kingdom. The stc Arena and World Cup Studios will host esports matches, while the Gaming Hall will serve as a hub for participants to join community tournaments and other activations.

“I’m proud to welcome stc Group, a telecommunications giant and digital pioneer, as an Elite and Founding Partner of the Esports World Cup,” said Ralf Reichert, CEO of Esports World Cup Foundation. “stc Group is the digital backbone of our competitions and will bring the EWC content to local and global audiences. Through their festival activation, stc will enable fans visiting the EWC to stay connected with the special stc SIM Card. As one of the largest companies in the MENA region, their support means we’re not only going to offer exceptional digital access for fans and athletes but can take the Esports World Cup to the next level.”

Olayan Alwetaid, stc Group CEO, said: “Our partnership with the Esports World Cup is a testament to our vision for the future of gaming. We are thrilled to be deploying our seamless world-class connectivity, enabling the kingdom to become the premier global hub for gaming. stc Group is committed to bringing this event to life with innovative technological solutions, as well as showcasing the vast scale and scope of its services.”

During the EWC, stc play, the leading gaming platform for amateur and professional gamers, will feature engaging activities, including an ongoing prediction segment for all tournaments. Furthermore, with the stc play app, the participants can register for community tournaments taking place in the stc play Gaming Hall, one of the festival’s major venues.

stc tv, an industry-leading streaming service, will play a pivotal role in streaming all EWC tournaments on its platform, ensuring viewers can watch the action unfold in real-time. This partnership highlights the commitment of both stc Group and the Esports World Cup to advancing the growth of the gaming industry in the Kingdom, contributing to Vision 2030 objectives of becoming a premier gaming hub.

Mark your calendars for July 3, 2024, when the Esports World Cup will turn Riyadh into the heart of esports and gaming culture with an eight-week extravaganza. The Festival will showcase gaming activities, community tournaments, pop culture festivities, international experiences, and more. Fans can partake in these thrilling events and witness top athletes and clubs vie in 20 Game Championships for a share of over $60 million in prize money — the largest prize pool in esports history.