Pariplay adds content to SoftSwiss platform

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has struck a deal to add its in-house content to SoftSwiss’ leading aggregator platform.

Pariplay’s growing portfolio of proprietary titles will be made available to SoftSwiss’ global operator network, including top-performers Stallion Fortunes, Mystery Fox and Dragons of the North. Pariplay’s slot library now consists of over 120 innovative titles with new releases added monthly.

SoftSwiss’ cutting-edge Game Aggregator features thousands of games from over 70 premium suppliers. The platform is licensed in over 10 jurisdictions and the partnership will ensure Pariplay significantly enhances its global reach.

As well as its own in-house content, Pariplay provides its Fusion™ aggregation platform which features over 12,000 games from global suppliers. The platform, licensed in more than 16 regulated markets, also hosts a range of conversion, retention and tool mechanics to help operators increase engagement and retention levels.

Christine Lewis, Chief Commercial Officer at Pariplay, said: “SoftSwiss has established itself as a leading supplier with a reputation for being a reliable and strong partner. Their technology is state-of-the-art and with a growing number of prominent clients now using their platform, we couldn’t be happier with this collaboration.”

Nikita Keino, Partner Managers Team Lead at SoftSwiss: “We’re excited to be partnering with such a great game provider as Pariplay with their own range of more than 100 innovative and entertaining slots.

Their company values totally align with those of SoftSwiss, by fully understanding the importance of responsible gaming and implementing policies and tools within its games to provide safe entertainment to all players.”