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What Slot Games Lack to Retain a Player

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What Slot Games Lack to Retain a Player
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by Sergiy Logvynenko, Account Manager at Sigma Software

Every month we have hundreds or maybe even thousands of new slot titles coming. Already existing games remain on the market too, which makes us think that every casino offers thousands of games to a player. It leads to the situation that an average player changes games as socks or even more often. However, it’s not a fight for the player between game providers because big providers release dozens of games per year and create a competition even between their own games.

In casual gaming (here I refer to the market of small games, first of all mobile games) also there is a huge amount of titles that are quite similar to each other, but quite rarely a single game provider creates tens of similar games. I’m afraid that it can be a topic for a fight that slot games really differ by math, volatility, features, etc. Yes, they are different and geeks know all these differentiations, but a regular player does not feel all these details and plays the game just for two goals: have fun and earn money (yes, players want to earn money).

What is the difference between slot games and casual games? I do not have the ambition to be Captain America, but have to say that one of the biggest differences is that slot game providers are focused on quantity when casual game providers are focused on quality. It is not exact wording and to be precise let’s better tell that slot providers are focused on player acquisition, when casual game providers are focused on player retention.

What is missing in slot games to retain a player? There are plenty of reasons, but today I would like to concentrate on something that we can borrow from casual games. And one of the biggest things here is progress, leveling or simply saying – presence of the next achievable goal. Playing a game you simply spin the wheels and sometimes get free spins, but every round you are in an initial position and do not have progress – your chances to win free spins or big wins or whatever else are the same every round. The only exception is jackpot, especially personalized game jackpots which become more and more popular these days. All these things move us to the fact that every moment a player does not have any reason to keep playing this game and not to switch to another game. Especially if a player hasn’t won for a few consecutive rounds.

If a player has made some progress during the game, collecting some points, symbols, etc. and has a chance to go to the next level which brings something new (new game characters, some in-game awards, or even new game math), it will be one more reason to keep playing. Simple example: a player is in some regular slot game, collecting some symbols on the reels. As soon as X symbols are collected, the game moves to the next level where this symbol becomes a scatter. It is a significant boost for the player and if he/she already collected some significant amount, the chances that this player continues playing are increasing dramatically. Yes, such a game will cost more than a regular slot game, but your player will stay a fan of your game for much longer. And if you see that the game gets success you may develop new “levels” and features and the cost of these levels will be much lower because you may reuse part of math, art and sounds, as well as general game mechanics. So, instead of 3 simple one-level slot games, you create a single multi-level game. It is cheaper and you achieve better awareness of your brand.

I would love to see the movement from quantity to quality, from player acquisition to player retention, and dream to see a blockbuster slot game with thousands of players playing the game for ages. Is it just a dream?

 

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Springbok Casino’s Wild November Feature ‘Backyard Gangsters’ Offers 25 Free Spins on new Clue Chronicles: Mirror Mansion slot

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Unravel the murder mystery and get 25 Free Spins on Clue Chronicles: Mirror Mansion, a feature-packed slot!

Springbok Casino’s November feature article introduces the “Backyard Gangsters” a playful look at the diverse animals that inhabit our gardens, highlighting their unique roles in maintaining ecological balance.

“Our backyards are teeming with life, and it’s fascinating to see how these cheeky animals each play a vital role in the ecosystem. From flashy sunbirds to silent assassin geckos, these creatures are portrayed as the true rulers of our garden turf, each contributing to the garden’s dynamic.” — Daniel Van Wyke, Springbok Casino Manager.

To celebrate these gang of wild characters, the leading South African online casino is offering all depositing players 25 free spins on the new RTG slot, Clue Chronicles: Mirror Mansion, until November 30th.

CLUE CHRONICLES: MIRROR MANSION25 FREE SPINS
Available to all players until November 30, 2024

25 Free Spins for ‘Clue Chronicles: Mirror Mansion’
Coupon Code: BACKYARD

Clue Chronicles: Mirror Mansion is a new high-stakes murder mystery slot with a Reel Copy feature and a choice of up to four modes for its Free Games bonus round. When matching symbols stack on the first reel, the Reel Copy feature is triggered, mirroring the stacked symbols on up to four more reels, increasing chances of a killer payout!

BACKYARD GANGSTERS: THE SECRET RULERS OF YOUR GARDEN TURF

Tiny Titans: The Insect Underbosses maintain order in the garden with their clever strategies and ruthless efficiency. For instance, the “Bees: the Buzzing Businessmen” and the “Butterflies: the Glamorous Gangsters” ensure that plants and flowers are pollinated, keeping the garden lush and vibrant.

Feathered Mobsters: Birds that Rule the Backyard Skies are always on the hunt for territory and food to snatch. The vigilant Hadeda Ibis doesn’t just feast on worms and insects; its incessant squawking serves as a warning to any trespassers in its domain.

The Night Watchers: Nocturnal Gangsters features stealthy bushbabies expertly bouncing between trees, raiding your fruit with finesse, while owls silently stalk the night, watching and waiting for rodents and insects from their perches.

You’ll also find the diligent clean-up crew of ants and dung beetles, the undercover enforcers like ladybugs and assassin bugs, and the camouflaged tricksters such as snails and slugs!

Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from Spin Logic, all played in rands. Games are playable on mobile devices or on your desktop as download, instant.

 

 

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Play’n GO celebrates multiple win at 5 Star Media Awards

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Play’n GO, the world’s leading casino entertainment provider, is today celebrating a five-award sweep in the coveted 5 Star Media Awards of 2024.  

The legendary games studio nabbed a second consecutive Slot Supplier of the Year award, as well as being named the RNG Casino Supplier of the Year. The company also secured three of 5 Star Media’s “Top 20” Awards for co-founder and CMO Ebba Arnred, Director of Business Development Stuart Trigwell, and Head of Brand and Communication, Andrew Pink. 

Play’n GO has enjoyed a landmark 2024, breaking new ground by entering the South African market, as well as expanding its US presence into what is now five states. 

Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented “We’re always very pleased to have our work recognised at the various awards throughout the year, but to win five in one fell swoop is almost unprecedented. It’s very special to be awarded Slot Supplier of the Year for a second year in a row, and RNG Casino Supplier of the Year is another well-received feather in our cap. We would like to thank 5 Star Media and the entire judging panel, as well as our entire team here at Play’n GO, without whom these award wins simply wouldn’t happen. On a personal level, I’d also like to express gratitude for the individual recognition of a 5 Star “Top 20” Award.” 

Stuart Trigwell, Director of Business Development at Play’n GO, added “I’d like to express a sincere thank you to 5 Star Media for being recognised in their “Top 20” Awards. We do our work not for individual accolades but for the success of the entire business, so it’s great to see Play’n GO so well represented across the board.” 

Andrew Pink, Head of Brand and Communication at Play’n GO, said “Play’n GO’s driving ambition is to be the best entertainment supplier there is. Aside from producing some of the most played games and best loved characters in the world, that ambition is often realised by things largely unseen by those outside the company. It’s extremely gratifying for everyone at Play’n GO to be recognised as Slot Supplier of the Year. Next year may just be our biggest and best yet.” 

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Procedure to be followed by school clubs affiliating for the 2025 season

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Mind Sports South Africa (MSSA), founded in 1984, is the national federation for Board games, Card games, Esports, and Wargames.

MSSA promotes all  the different disciplines equally, although each school may pick-and-choose which discipline it wishes to promote at its school. Some schools will promote the whole gambit, while others will concentrate on only one discipline, and/or even just concentrate on one specific title.

The choice is ultimately up to the school.

The various games offer unique opportunities to many South African learners. Many learners have been able to earn Regional, Provincial, and National Colours which have allowed them to earn bursaries and obtain first-class educations.

MSSA has sent teams with full Protea Colours to international events since 1991 for wargames, 1996 for Morabaraba, 1997 for Checkers, and 2005 for Esports. Many members of the national teams have been scholars, and all have benefited from their involvement in the national Protea Team. 
With the above in mind the MSSA has streamlined the process for schools to affiliate to the MSSA.
 

There is still the option open for a school to start a full-blown sub-club on its premises, but bearing in mind the tight regulatory conditions under which accredited schools have to operate in the Republic, the MSSA no longer deems it necessary for a school to start a sub-club.

As long as the school club has the approval of the school, and has an Educator-in-Charge, a school may affiliate by merely completing the Application for Affiliation Form and submitting such to MSSA.

In order to affiliate, the completed Application for affiliation Form must be submitted to the MSSA.
 
Once the Board has approved a school’s affiliation, the school then needs to complete the Google Registration Page allocated to the school for the players and make payment.
 
All school members may participate in all events for which it qualifies. Such events include meetings, championships, courses, and so forth. 

Advantages of having a MSSA affiliated club: 
There are many advantages of having a MSSA affiliated club, such as:

  1. Being part of a community where your club has a real say in how things are done
  2. Being able to apply for National Lottery Funding – MSSA member clubs can apply for up to R800,000.00 in funding
  3. Being able to get assistance from your local government
  4. Experience increased media exposure of your events and your gamers
  5. Become part of the international community through the MSSA Registered players are able to become internationally recognised umpires, etc.
  6. Enable your gamers to take part in MSSA events, which may qualify them for Regional, Provincial, and National colours, overseas trips, and even sports bursaries at university.
MSSA’s Constitution
The Constitution forms the foundation of the MSSA. It guarantees members rights and governs the way that the MSSA operates. It can only be amended by a two-thirds majority at a Council Meeting. Please remember that Associations only have two (2) votes each, whereas member clubs have a representational vote, being:
  • Private clubs: one vote per every five registered players, and
  • School clubs: one vote per every ten registered players.

MSSA’s General Regulations   
The General Regulations comprises of decisions made by both Council and Executive Committee Meetings. The General Regulations deals with how sub-committees operate as well as to how teams are selected and development funding is distributed.   Please refer to Schedule 10.12 in regard to the rights of clubs in hosting events.

MSSA’s Discipline Specific Regulations   

The Discipline Specific Regulations deal with rules concerning the different disciplines. The Disciplines that the MSSA caters for are; Board Gaming, Card gaming, Esports, and Figure Gaming.

Application for Affiliation form   
When a club applies for membership, the applicant club must complete such form and return the same to the MSSA.
Fee note for 2025
The fee note details the Affiliation Fees and Registration fees that are payable.

Player Registration Form   

The Player Registration Form needs to be completed by every player that is a member of a club and intends to participate in MSSA affairs.

MSSA’s Letter of Undertaking   
The Letter of Undertaking is for all registered players who sit on any MSSA committee.

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