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What Slot Games Lack to Retain a Player
by Sergiy Logvynenko, Account Manager at Sigma Software
Every month we have hundreds or maybe even thousands of new slot titles coming. Already existing games remain on the market too, which makes us think that every casino offers thousands of games to a player. It leads to the situation that an average player changes games as socks or even more often. However, it’s not a fight for the player between game providers because big providers release dozens of games per year and create a competition even between their own games.
In casual gaming (here I refer to the market of small games, first of all mobile games) also there is a huge amount of titles that are quite similar to each other, but quite rarely a single game provider creates tens of similar games. I’m afraid that it can be a topic for a fight that slot games really differ by math, volatility, features, etc. Yes, they are different and geeks know all these differentiations, but a regular player does not feel all these details and plays the game just for two goals: have fun and earn money (yes, players want to earn money).
What is the difference between slot games and casual games? I do not have the ambition to be Captain America, but have to say that one of the biggest differences is that slot game providers are focused on quantity when casual game providers are focused on quality. It is not exact wording and to be precise let’s better tell that slot providers are focused on player acquisition, when casual game providers are focused on player retention.
What is missing in slot games to retain a player? There are plenty of reasons, but today I would like to concentrate on something that we can borrow from casual games. And one of the biggest things here is progress, leveling or simply saying – presence of the next achievable goal. Playing a game you simply spin the wheels and sometimes get free spins, but every round you are in an initial position and do not have progress – your chances to win free spins or big wins or whatever else are the same every round. The only exception is jackpot, especially personalized game jackpots which become more and more popular these days. All these things move us to the fact that every moment a player does not have any reason to keep playing this game and not to switch to another game. Especially if a player hasn’t won for a few consecutive rounds.
If a player has made some progress during the game, collecting some points, symbols, etc. and has a chance to go to the next level which brings something new (new game characters, some in-game awards, or even new game math), it will be one more reason to keep playing. Simple example: a player is in some regular slot game, collecting some symbols on the reels. As soon as X symbols are collected, the game moves to the next level where this symbol becomes a scatter. It is a significant boost for the player and if he/she already collected some significant amount, the chances that this player continues playing are increasing dramatically. Yes, such a game will cost more than a regular slot game, but your player will stay a fan of your game for much longer. And if you see that the game gets success you may develop new “levels” and features and the cost of these levels will be much lower because you may reuse part of math, art and sounds, as well as general game mechanics. So, instead of 3 simple one-level slot games, you create a single multi-level game. It is cheaper and you achieve better awareness of your brand.
I would love to see the movement from quantity to quality, from player acquisition to player retention, and dream to see a blockbuster slot game with thousands of players playing the game for ages. Is it just a dream?
Latest News
Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
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Ten Square Games ready for a new development opportunities in 2024
2023 ESPI package
The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)
2023 Consolidated Financial Statement
2023 Management Board Report on Activities
Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements
Link to the stream
Link to the chat with individual investors
Presentation
Factsheet
Financial data
Transcription of the conference and Q&A session
For complete press release visit tensquaregames.com
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