Father and son launch BetProtect, the industry’s primary integrated tool to increase player safety

Using my experience and that of others, we have produced an ever attentive tool called BetProtect.

No other support tool existed back at the height of my gambling and solace was always to play more and more. BetProtect is available now to encourage a pause for thought in the journey and furthermore an invitation to explore the products within such that it would be my best friend without judgement. Nothing was available in my darkest moments until now.’

His son Adam said: ‘BetProtect is an opportunity for the industry to put its best foot forward in providing additional safety messaging and a safe space for people to take time out at any point in the customer journey in an accessible way. We know there is no one silver bullet to completely minimising gambling-related harms but in the suite of tools and offerings the industry presents to its users, we see this software as an effective part of that portfolio. We are looking forward to working with operators on implementing the solution for their customers to suit their own customer journeys and responsible gambling tools.’

Note: In 2014, David, now 64, was jailed for fraud after hiding a court case and crippling debts from his family. He had amassed hundreds of thousands of pounds worth of debt, including re-mortgaging the family home, all whilst a gambling habit escalated online to the point of him stealing from his employer. The hidden addiction was made clear to his family only once they were told he had been handed a prison sentence for his crimes. This story and the impact on the family was the inspiration for the Bradfords’ own awareness raising work and subsequent work with the industry to provide an extra layer of support to those at risk.

For more information and to book a demo of the software, please visit www.betprotect.co.uk.