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Father and son launch BetProtect, the industry’s primary integrated tool to increase player safety

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Father and son launch BetProtect, the industry's primary integrated tool to increase player safety
Reading Time: 3 minutes

 

David Bradford and his son Adam have today launched BetProtect, to support the industry’s drive for increased player protection and safety which is based on the Bradfords lived experience and linked to extensive industry research
The mobile web app aims to enhance player interaction whilst creating an engaging “take a break” facility. Bet Protect is built to deliver on the industries and regulators challenging expectations which has led to a leading product design created in conjunction with specialist therapists, counsellors as well as the input of those with lived experiences. It delivers on the requirements and expectations to provide self-help tools, safety messages and an informative and engaging ‘time out’ zone for all players who use licenced operators’ gambling products.
The tool, which is powered by Gibraltar-based safer gambling consultancy Crucial Compliance, includes a comprehensive business intelligence system which will enable operators to map and measure common consumer issues and hot topics for support, to inform safer gambling strategies and help tailor customer interventions. The priority message of Bet Protect is to take a break, consider their own behaviour and engage with a platform away from gambling.
The product is accessible for web and mobile devices and includes localised content for international territories such as the UK, USA and Europe with local translation available. Its unique positioning as a live integration with operators websites enables anonymous analytical data to be gathered to ensure optimisation of the product for consumer benefits whilst also allowing all users to keep track of their BetProtect activity in a personalised environment. As is required and expected of any Safer Gambling Product, it has also been peer reviewed by a group of specialist addiction counsellors.
David Bradford today commented: ‘As I never believed I had a gambling problem I never sought help in any form. On reflection I needed intervention from a trusted source. My trusted friend was my computer where I submerged myself into the gambling experience. Only on very few occasions did I feel I needed help but for sure on any of those rare moments there was no life raft to guide me and indeed support me – hence I drowned in my delusional world and nobody was listening.
I only ever sought out my next gambling session. My oasis was the online gambling experience in which my next win would rectify my huge losses.

Using my experience and that of others, we have produced an ever attentive tool called BetProtect.

No other support tool existed back at the height of my gambling and solace was always to play more and more. BetProtect is available now to encourage a pause for thought in the journey and furthermore an invitation to explore the products within such that it would be my best friend without judgement. Nothing was available in my darkest moments until now.’

His son Adam said: ‘BetProtect is an opportunity for the industry to put its best foot forward in providing additional safety messaging and a safe space for people to take time out at any point in the customer journey in an accessible way. We know there is no one silver bullet to completely minimising gambling-related harms but in the suite of tools and offerings the industry presents to its users, we see this software as an effective part of that portfolio. We are looking forward to working with operators on implementing the solution for their customers to suit their own customer journeys and responsible gambling tools.’

Note: In 2014, David, now 64, was jailed for fraud after hiding a court case and crippling debts from his family. He had amassed hundreds of thousands of pounds worth of debt, including re-mortgaging the family home, all whilst a gambling habit escalated online to the point of him stealing from his employer. The hidden addiction was made clear to his family only once they were told he had been handed a prison sentence for his crimes. This story and the impact on the family was the inspiration for the Bradfords’ own awareness raising work and subsequent work with the industry to provide an extra layer of support to those at risk.

For more information and to book a demo of the software, please visit www.betprotect.co.uk.

Asia

1xBet Signs Dwayne Bravo as Brand Ambassador

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One of the most successful betting companies in the world, 1xBet, has announced a partnership with its first ambassador in India – renowned cricketer Dwayne Bravo.

The athlete is known for his performances for the West Indies and various teams from India and other countries. Bravo currently plays in the Indian Premier League for the Chennai Super Kings. The agreement between the bookmaker and the sportsman is valid for one year.

Through this collaboration, Indian players will be able to participate in various events featuring Dwayne Bravo. Also, the bookmaker and the sportsman are already preparing new unique promotions and offers for their fans. In addition, Bravo will appear in various 1xBet advertising campaigns.

“We are delighted to have signed our first ambassador in India and that it is Dwayne Bravo. Our partnership with the athlete promises to be very fruitful,” the company said.

“This is a consummate professional who is the personification of confidence, dedication and constant development. His game is mesmerising and the list of trophies and achievements is impressive. We are sure that together with Dwayne Bravo, we will reach new heights and will be able to please Indian players with great offers and joint events.”

Dwayne Bravo said: “I am honoured to be the first 1xBet ambassador in India. 1xBet have shown they are characterised by ambition and a desire to go forward constantly, so I didn’t hesitate for a second when I was offered the opportunity of becoming a partner of the company. I think that together we will bring a lot of joy to all Indian sports betting fans.”

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Continent 8 Technologies achieves Microsoft Silver Partner status

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Continent 8 Technologies achieves Microsoft Silver Partner status
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Managed hosting, connectivity, cloud, and security provider to iGaming businesses adds to its growing cloud and partner service capability as a Microsoft Silver Partner

Continent 8 Technologies has achieved Microsoft Silver Partner status as part of the Microsoft Partnership Network programme, allowing it to further strengthen its cloud offering to operators and suppliers in the industry.

The network allows for companies to undergo various tests and close scrutiny to ascertain their ability to deliver high-quality software, solutions and support based on Microsoft technologies. Continent 8 has achieved Silver Partner status for two competencies: Datacentre and Application Development.

To achieve this status, the company completed official training tracks and exams, as well as having to meet various performance requirements.

In obtaining Silver Partner status, Continent 8 is now considered part of a group of Partner Network members that have “proven expertise in delivering quality solutions”, according to Microsoft.

As a result, Continent 8 will augment its existing cloud offering with Microsoft Azure Stack, initially offering Azure Stack HCI. This will allow partners to refresh their virtualisation host using a hybrid and hyperconverged solution integrated with Azure. The solution will be live in the coming weeks.

This strategic partnership forms part of Continent 8’s commitment to be the leading multi-cloud solutions provider to the global gambling industry, which comprises its Public and Private cloud offerings globally, as well as hyperscale solutions.

Justin Cosnett, Chief Product Officer at Continent 8 Technologies, said: “Our cloud offering continues to develop, and I’m delighted that Continent 8 has joined the Microsoft Partner Network having achieved Silver Partner status.

“A big thank you to the team involved in obtaining this accreditation. The certification acknowledges our proven expertise in delivering quality cloud solutions to our customers.”

Michael Tobin, Founder and CEO of Continent 8 Technologies, added: “Achieving Silver Partner status with Microsoft is a strategic step for Continent 8 and forms part of continued efforts to be the leading multi-cloud solutions provider to organisations in the global gambling industry.”

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eSports

EXCEL ESPORTS reveals its new competitive FIFA roster, completing the biggest FIFA transfer signing in history, signing Tom ‘Tom’ Leese

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EXCEL ESPORTS reveals its new competitive FIFA roster, completing the biggest FIFA transfer signing in history, signing Tom ‘Tom’ Leese
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British competitive gaming culture brand EXCEL ESPORTS is excited to announce the launch of its competitive FIFA team. The announcement is accompanied by the organisation signing FIFA professional Tom ‘Tom’ Leese in the biggest FIFA transfers ever, as well as signing renowned FIFA ex-professional Nathan “Zelonius” Horton as the team manager. One of the most popular games globally, the new signings will position EXCEL’s FIFA roster as one of the strongest competitive teams internationally. EXCEL will also reveal a second player joining the squad soon, follow all updates on xl.gg/FIFAxl.gg/FIFA.

Boasting an already impressive competitive esports roster, the move into FIFA was a natural progression for the outspoken British esports brand, especially with its current ambassador, professional footballer Dele Alli. An opportunity to celebrate and highlight UK based FIFA talent at competitive tournaments globally, EXCEL will be creating engaging video and social media content as well as community activities for its new roster offering The expansion into the FIFA esports space also allows EXCEL the opportunity to connect with FIFA’s fast-growing fanbase, which will be new territory for the esports brand.

Aligning with their future ambitions for further developing a highly-anticipated competitive FIFA platform globally, EXCEL will also work closely with EA and participating teams to drive more exposure in media and in-game assets, including offering fans an exclusive EXCEL ESPORTS out-of-game kit. The new kit will include a new EXCEL ESPORTS jersey, complete with the addition of new partner EE, following a recent expansion of EXCEL’s partnership with BT.

The biggest transfer in competitive FIFA history, EXCEL has signed the number one ranked FIFA player in the world for the last two years, Tom ‘Tom’ Leese. Bursting into the scene at the ripe age of 17, Tom began competing online against other competitive players and pro players as a hobby before discovering his skills and passion for the game. Placing top six at his first tournament, the FIFA17 Ultimate Team Championship 2017, Tom went on to sign his first deal with professional team FUTWIZ. After finding his competitive feet and joining EXCEL coming off the back of winning the E-Premier League, Tom will bring undoubtedly entertaining content and his dedicated fan base across with him.

Originally a teacher who posted educational articles on FIFA Reddit during his spare time, Nathan “Zelonius” Horton begun streaming and playing full time after his following grew over five years ago. Shortly after playing full time, Zelonius qualified for his first tournament and was signed with FUTWIZ. Joining the team with the aim to help EXCEL become the most successful FIFA team in the world, Zelonius believes together, they will have the right infrastructure to achieve this goal.

EXCEL has also bought on distinguished sports and celebrity photographer David Ellis to help develop the creative direction for the players and team. Having photographed some of the most influential athletes globally, including the likes of Jack Grealish, Lionel Messi and Cristiano Ronaldo, David will bring a wealth of creative experience to EXCEL. Through his imagery, David will help to shape the identity of EXCEL’s players visually and create bold statements across EXCEL’s apparel lines and campaigns, to ensure the organisation stands out like no esports team has done before.

CEO of EXCEL ESPORTS, Wouter Sleijffers comments: “We are thrilled to announce to the EXCEL community our launch into the competitive FIFA space, as well as the signings of Tom and Zelonius. We have been following the competitive FIFA community for a while now and believe it’s an area where we can strive, especially within the UK and Europe.

“Bringing on some of the best talents that the competitive UK FIFA scene has to offer, alongside the incredible David Ellis to capture it all, we can’t wait to see what Tom and Zelonius bring to the team and look forward to seeing them dominating the scene. We are also excited to be announcing some more FIFA news to fans shortly!”

FIFA professional Tom ‘Tom’ Leese comments: “I am proud to be joining the EXCEL team as their first-ever professional FIFA signing! When EXCEL first approached me, the idea of working together definitely caught my attention. The drive within the EXCEL team to constantly improve and the commitment to jumping straight into the competitive FIFA space really excites me.

“I want to take my competitive performance and content up another gear and continue to build myself and the growing team whilst doing this, and I feel EXCEL is the perfect place for me to do this. I believe we both share a vision and drive to establish ourselves as a leading team in the scene and I’m looking forward to making that happen!”

FIFA manager Nathan “Zelonius” Horton comments: “I am excited to be announced as the manager of EXCEL’s first FIFA team! I truly believe in the vision of this FIFA team and think it is a really exciting team to be joining. I can’t wait to help EXCEL to become the most successful team in FIFA – especially with some exciting upcoming announcements.

“I also really resonate with EXCEL’s power of better. As a content creator in FIFA I’ve had numerous in-depth conversations with viewers where I’ve been able to help them and using the platform I have at EXCEL and the great tools we have here I really want to do the best I can to embody this manifesto.”

Pete Jeavons, Director of Marketing Communications at EE, said: “We’re the UK’s best network for gaming and partner to the home of football Wembley Stadium connected by EE; so expanding our sponsorship to see EE partner with EXCEL’s first competitive FIFA team is something we’re hugely excited about.

“As well as showing our support for the team by adding EE to the new EXCEL ESPORTS jersey, we will be working with EXCEL over the coming months to use our partnership and our technology to bring gaming fans even closer to the action, so watch this space.”

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