New study shows the biggest earners on Twitter of all time

Although Instagram is considered a more trendy platform, the earning power of Twitter shouldn’t be underestimated, with the likes of Kim K able to command in excess of $500,000 per sponsored post.

In fact, you only need a few thousand followers to start making a buck with promotional tweets. And celebrities with millions of followers and a distinct brand are making millions of dollars advertising their sponsors’ products on Twitter.

But just how many millions? Top Dollar wanted to delve back through the archives to find out…

Here’s a preview of the Top 10:

Methodology

Top Dollar assembled lists of celebrities and influencers from a variety of sources, including Forbes celebrity rich list, SocialBlade’s top gaming YouTubers, and FriendOrFollow’s most-followed Twitter accounts.

For each celebrity, they looked at their official Twitter account and counted the number of tweets they’ve posted under the hashtag #ad or #promoted since their account was created. With the help of Wayback Machine, they then looked up how many followers these celebrity accounts had in the year (month where possible) when their #ad or #promoted tweets were posted.

Using Influencer Marketing Hub’s Twitter money calculator, the team estimated how much a given celebrity could be paid for posting a sponsored tweet using the average estimated price per follower. Applying these calculations to the celebrities and their followers in the years when they were posting tweets using hashtags #ad or #promoted, they tallied up their potential earnings over the years.Which Gamers Earn the Most From Twitter?

The top-earning gamer in our study is Pokimane, a Twitch streamer and YouTuber best known for her live Among Us and Valorant streams. She was named in the 2021 Forbes 30 Under 30 list and has been hailed as the biggest female streamer on Twitch.