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BOS Rejects Proposed Tightening of Gambling Marketing

Published

4 years ago

June 16, 2021

Niji Narayan

BOS Rejects Proposed Tightening of Gambling Marketing

Reading Time: < 1 minute

In a memo from June 14, the Ministry of Finance has proposed that gambling marketing should no longer be characterised by “moderation” but “special moderation”. The amendment is proposed to take effect on July 1.

The Swedish Trade Association for Online Gambling (BOS) rejects the proposal.

BOS secretary-general Gustaf Hoffstedt said: “Swedish-licensed gambling operators have since a peak in 2018-2019 halved their advertising purchases. I do not understand how low the investments in marketing must be for the government to be satisfied.

“Gaming advertising from Swedish licensed gambling companies fulfills an important function for a safe and secure gaming market. Advertising strengthens the motivation for gambling consumers to choose Swedish-licensed gambling instead of the alarmingly high proportion of unlicensed gaming. Already today, every fourth gambling krona leaks out of the licensing system when it comes to online casino, and with that, the strong consumer protection also sips away.”

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.