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Mobile Gambling Growth In Ireland
Mobile gambling is a huge trend nowadays. For the development of mobile gambling tere are two key aspects – improving technologies and scaling up Internet coverage worldwide, as it imports gambling services to remote parts of the world and opens up opportunities in new markets.
Over the past two decades, the mobile phone has evolved from a means of communication to a smart device that can replace dozens of other useful gadgets. Let’s talk about the current situation and future of the industry in Ireland.
Current Data: What Are The Numbers?
According to the data provided by the researchers, the mobile segment has grown significantly since 2003. It is estimated that this year the niche’s revenue will be €25.2 billion. In addition, it is noted that the share of mobile gambling in the industry at the moment is already 42.6%. This indicator has a persistent tendency to increase for more than five years in a row.
It is significant that the growth of mobile gambling is most noticeable in the niche of sports betting, and not in online casinos. Some operators working in the market report that most of their income comes from mobile gambling right now. Currently, the leading field with an indicator of 66% is sports betting. Online casinos are in second place – 27% of the market, the lottery industry makes only 7%.
According to the data presented above, it becomes clear that the main trend in the industry is the transition of users from bookmakers to online casino operators and the growing popularity of online slots. Whether this trend will continue in the next few months, especially after the abolition of quarantine measures, we will know later.
Mobile Device Statistics
Today, the main areas of mobile transactions take social networks (73%), followed by gambling (72%), and trade (61%). In 2019, gambling was the first with 70%. In 2018, this segment ranked second with 62%, the same position as in 2017, when 55% of transactions were made on mobile phones.
Future Trends: What Are They?
There are some of the main tendencies that currently can be observed in Ireland:
1. Bettors are gradually becoming users of online casinos.
2. In general, the online gambling industry is on the rise.
3. There was a decrease in online betting, despite the cancellation of sports competitions, but it was not as big as predicted.
4. The users use apps more often to log into top online casinos.
The Impact Of Coronavirus On Industry In Ireland
The growth is an expected consequence of the self-isolation that we all are experiencing due to the coronavirus pandemic. In the most vulnerable position were bookmakers due to the cancellation of sports competitions.
At the same time, bookmakers in other countries manage to invent alternative offers to maintain business and meet user demand. For example, Australian operators have decided to offer customers bets on the weather, the European market has changed its focus to virtual sports.
What Is The Future?
First of all, the influx of new users is expecting to become bigger. Especially in the mobile segment. Gambling operators see this and do everything possible to make their products as convenient as possible for using on mobile devices, they engage users and work on the design, adaptability, speed of games on all platforms, etc.
It is important that players do not have any problems at any stage of using services. Therefore, operators are engaged in improving loyalty systems and stop scammers.
The companies’ forecasts for the next few years are based on the assumption that the segment will develop progressively, without strong jerks and shocks. So, next year GGR will be up to €28.8 billion, and a year later – €33.1 billion. And by 2023, the segment’s revenue may reach €37 billion, by 2024, it will be €41.4 billion, which is 64% more than in the current year – €25.2 billion. The market share is being scaled and will exceed 50% of all gambling operations.
The Situation In Other Countries
Mobile gambling operations are especially popular in Europe, and most of the revenue is generated here. Following Europe, a high percentage of mobile revenue was recorded in Oceania and the African continent. There is a suggestion that this effect is achieved because, for residents of these regions, the mobile phone is the only way to connect to the Internet due to the poor quality of broadband.
The current regional map of the mobile segment share shows that the number of operations in Africa is 47.9%, in Asia-40.8%, in Europe-42.4%, in Latin America-21.1%, in North America-27.3%, and Oceania-49.2%.
Thus, we see not only the rapid development of mobile gambling but also its modification. Of course, world events, in particular the COVID, affect this in a big way. We will keep an eye on further updates.
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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