Industry News
Playtech Joins All-in Diversity Project
Playtech has announced that it has signed up to the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector. The move comes as part of Playtech’s global sustainability strategy, Sustainable Success.
Sustainable Success is Playtech’s strategy for growing the business in a way that has a positive impact on its people, its communities, the environment and the industry.
“We are delighted to partner with All-In Diversity to help champion diversity and inclusion at Playtech, as well as within our sector. As the leading technology supplier in the industry, it is imperative to our success that we are able to lead the industry in building a sustainable, commercially viable, entertainment first industry — for the benefit of all. Partnering with the All-In Diversity Project will play an important role in supporting our efforts to promote an inclusive culture and accelerate progress on every aspect of diversity within the organisation,” Shimon Akad, Chief Operating Offer at Playtech, said.
“Playtech’s timing could not be better. As we continue to grow and align our work with the needs of the industry, having the support of established industry leaders is key to driving impactful change. This together with their commitment to the Project we are very much looking forward to their commitment and good work we can accomplish with their support,” Kelly Kehn, Co-Founder of All-in Diversity Project, said.
Online casino software aggregator Slotegrator has entered into a partnership with live dealer provider HollywoodTV. As per the deal, HollywoodTV’s catalogue of 23 live and pre-recorded games is now available through Slotegrator.
With modern studios, charismatic dealers and hostesses, and innovative new games, it is no surprise the provider’s games are popular with players around the globe. HollywoodTV holds GLI and MGA certifications.
The studio ensures high-quality satellite streaming with 4k cameras and fibre optics, creating a seamless betting experience for players. In addition to their modern, easy-to-play design, HollywoodTV’s games are designed specifically to be played on mobile. HollywoodTV also offers customisable RTP to remain in compliance across jurisdictions.
888poker has announced that it has secured the Poker Marketing Campaign award for its “Made to Play” campaign at EGR’s Marketing & Innovation Awards.
The “Made to Play” campaign was launched as a multi-market celebration of 888poker’s highly anticipated Poker 8 product. Poker 8 has a state-of-the-art, intuitive user experience with cutting-edge content and capabilities, powered by 888’s proprietary technology.
“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre,” Elad Nir, VP Head of 888poker, said.
The Casino Admiral Helmond has opened its doors near the Dutch city of Eindhoven.
Casino ADMIRAL Helmond is the seventh Casino ADMIRAL venue in the Netherlands since Casino ADMIRAL Hoofddorp premiered in 2015. At full capacity, the casino is able to host guests at 190 player positions, making it the largest casino in the region. Currently though, due to the COVID-19 restrictions and strict safeguarding protocols, capacities are limited to allow for the necessary social distancing.
“The opening of this new Casino ADMIRAL venue in the Netherlands is further evidence that we are committed to a sustainable business strategy, even in economically difficult times. The casino is located in an exceptional building that has been skilfully adapted by our interior design specialists – in combination with our first-class service and premium gaming offer I am convinced that it will soon become another milestone in our Dutch story of success,” Thomas Komnacky, VP of Global Operations at NOVOMATIC, said.
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