Mobile Gambling Growth In Ireland

Mobile gambling is a huge trend nowadays. For the development of mobile gambling tere are two key aspects – improving technologies and scaling up Internet coverage worldwide, as it imports gambling services to remote parts of the world and opens up opportunities in new markets.
Over the past two decades, the mobile phone has evolved from a means of communication to a smart device that can replace dozens of other useful gadgets. Let’s talk about the current situation and future of the industry in Ireland.

Current Data: What Are The Numbers?

According to the data provided by the researchers, the mobile segment has grown significantly since 2003. It is estimated that this year the niche’s revenue will be €25.2 billion. In addition, it is noted that the share of mobile gambling in the industry at the moment is already 42.6%. This indicator has a persistent tendency to increase for more than five years in a row.

It is significant that the growth of mobile gambling is most noticeable in the niche of sports betting, and not in online casinos. Some operators working in the market report that most of their income comes from mobile gambling right now. Currently, the leading field with an indicator of 66% is sports betting. Online casinos are in second place – 27% of the market, the lottery industry makes only 7%.

According to the data presented above, it becomes clear that the main trend in the industry is the transition of users from bookmakers to online casino operators and the growing popularity of online slots. Whether this trend will continue in the next few months, especially after the abolition of quarantine measures, we will know later.

Mobile Device Statistics

Today, the main areas of mobile transactions take social networks (73%), followed by gambling (72%), and trade (61%). In 2019, gambling was the first with 70%. In 2018, this segment ranked second with 62%, the same position as in 2017, when 55% of transactions were made on mobile phones.

Future Trends: What Are They?

There are some of the main tendencies that currently can be observed in Ireland:

1. Bettors are gradually becoming users of online casinos.
2. In general, the online gambling industry is on the rise.
3. There was a decrease in online betting, despite the cancellation of sports competitions, but it was not as big as predicted.
4. The users use apps more often to log into top online casinos.

The Impact Of Coronavirus On Industry In Ireland

The growth is an expected consequence of the self-isolation that we all are experiencing due to the coronavirus pandemic. In the most vulnerable position were bookmakers due to the cancellation of sports competitions.
At the same time, bookmakers in other countries manage to invent alternative offers to maintain business and meet user demand. For example, Australian operators have decided to offer customers bets on the weather, the European market has changed its focus to virtual sports.

What Is The Future?

First of all, the influx of new users is expecting to become bigger. Especially in the mobile segment. Gambling operators see this and do everything possible to make their products as convenient as possible for using on mobile devices, they engage users and work on the design, adaptability, speed of games on all platforms, etc.

It is important that players do not have any problems at any stage of using services. Therefore, operators are engaged in improving loyalty systems and stop scammers.

The companies’ forecasts for the next few years are based on the assumption that the segment will develop progressively, without strong jerks and shocks. So, next year GGR will be up to €28.8 billion, and a year later – €33.1 billion. And by 2023, the segment’s revenue may reach €37 billion, by 2024, it will be €41.4 billion, which is 64% more than in the current year – €25.2 billion. The market share is being scaled and will exceed 50% of all gambling operations.

The Situation In Other Countries

Mobile gambling operations are especially popular in Europe, and most of the revenue is generated here. Following Europe, a high percentage of mobile revenue was recorded in Oceania and the African continent. There is a suggestion that this effect is achieved because, for residents of these regions, the mobile phone is the only way to connect to the Internet due to the poor quality of broadband.
The current regional map of the mobile segment share shows that the number of operations in Africa is 47.9%, in Asia-40.8%, in Europe-42.4%, in Latin America-21.1%, in North America-27.3%, and Oceania-49.2%.

Thus, we see not only the rapid development of mobile gambling but also its modification. Of course, world events, in particular the COVID, affect this in a big way. We will keep an eye on further updates.