Latest News
Mobile Gambling Growth In Ireland
Mobile gambling is a huge trend nowadays. For the development of mobile gambling tere are two key aspects – improving technologies and scaling up Internet coverage worldwide, as it imports gambling services to remote parts of the world and opens up opportunities in new markets.
Over the past two decades, the mobile phone has evolved from a means of communication to a smart device that can replace dozens of other useful gadgets. Let’s talk about the current situation and future of the industry in Ireland.
Current Data: What Are The Numbers?
According to the data provided by the researchers, the mobile segment has grown significantly since 2003. It is estimated that this year the niche’s revenue will be ā¬25.2 billion. In addition, it is noted that the share of mobile gambling in the industry at the moment is already 42.6%. This indicator has a persistent tendency to increase for more than five years in a row.
It is significant that the growth of mobile gambling is most noticeable in the niche of sports betting, and not in online casinos. Some operators working in the market report that most of their income comes from mobile gambling right now. Currently, the leading field with an indicator of 66% is sports betting. Online casinos are in second place – 27% of the market, the lottery industry makes only 7%.
According to the data presented above, it becomes clear that the main trend in the industry is the transition of users from bookmakers to online casino operators and the growing popularity of online slots. Whether this trend will continue in the next few months, especially after the abolition of quarantine measures, we will know later.
Mobile Device Statistics
Today, the main areas of mobile transactions take social networks (73%), followed by gambling (72%), and trade (61%). In 2019, gambling was the first with 70%. In 2018, this segment ranked second with 62%, the same position as in 2017, when 55% of transactions were made on mobile phones.
Future Trends: What Are They?
There are some of the main tendencies that currently can be observed in Ireland:
1. Bettors are gradually becoming users of online casinos.
2. In general, the online gambling industry is on the rise.
3. There was a decrease in online betting, despite the cancellation of sports competitions, but it was not as big as predicted.
4. The users use apps more often to log into top online casinos.
The Impact Of Coronavirus On Industry In Ireland
The growth is an expected consequence of the self-isolation that we all are experiencing due to the coronavirus pandemic. In the most vulnerable position were bookmakers due to the cancellation of sports competitions.
At the same time, bookmakers in other countries manage to invent alternative offers to maintain business and meet user demand. For example, Australian operators have decided to offer customers bets on the weather, the European market has changed its focus to virtual sports.
What Is The Future?
First of all, the influx of new users is expecting to become bigger. Especially in the mobile segment. Gambling operators see this and do everything possible to make their products as convenient as possible for using on mobile devices, they engage users and work on the design, adaptability, speed of games on all platforms, etc.
It is important that players do not have any problems at any stage of using services. Therefore, operators are engaged in improving loyalty systems and stop scammers.
The companies’ forecasts for the next few years are based on the assumption that the segment will develop progressively, without strong jerks and shocks. So, next year GGR will be up to ā¬28.8 billion, and a year later – ā¬33.1 billion. And by 2023, the segment’s revenue may reach ā¬37 billion, by 2024, it will be ā¬41.4 billion, which is 64% more than in the current year – ā¬25.2 billion. The market share is being scaled and will exceed 50% of all gambling operations.
The Situation In Other Countries
Mobile gambling operations are especially popular in Europe, and most of the revenue is generated here. Following Europe, a high percentage of mobile revenue was recorded in Oceania and the African continent. There is a suggestion that this effect is achieved because, for residents of these regions, the mobile phone is the only way to connect to the Internet due to the poor quality of broadband.
The current regional map of the mobile segment share shows that the number of operations in Africa is 47.9%, in Asia-40.8%, in Europe-42.4%, in Latin America-21.1%, in North America-27.3%, and Oceania-49.2%.
Thus, we see not only the rapid development of mobile gambling but also its modification. Of course, world events, in particular the COVID, affect this in a big way. We will keep an eye on further updates.
Latest News
Bojoko’s Christoffer ĆdegĆ„rden Discusses the Power of Exclusive Bonuses
Exclusive bonuses have long been a key differentiator for online casinos, allowing operators to stand out on affiliate websites. However, in recent years, many British operators have moved away from offering these bonuses despite their potential to attract players. These exclusive bonuses, available only via select affiliate platforms, can give casinos a competitive edge by providing a tailored incentive to affiliates to boost their player acquisition.
To discuss the potential of exclusive bonuses and their impact on casino performance, we spoke withĀ Christoffer ĆdegĆ„rden, Head of Marketing at the popular UK affiliate Bojoko.com. They are one of the biggest in the British market and have one of the more extensive lists ofĀ exclusive casino bonus offers available to their users. In this interview, ĆdegĆ„rden sheds light on the strengths of exclusive bonuses, the importance of balancing them against your budget, and which deals work the best.
It seems like exclusive bonuses through affiliate platforms have become less common among British operators. Why do you think that is?
Many British operators have indeed been moving away from offering exclusive bonuses through affiliate sites, and there are a few reasons for this. One major factor is the increasingly tight regulation in the UK market, which has made operators more cautious about more significant investments in the market.
However, the market is now more predictable, and operators might overlook an opportunity by moving away from these exclusives. Although only a few hundred Brits actively search for exclusive bonuses each month, those who do are highly engaged and specifically looking for something different. Affiliates like Bojoko offer a platform where these bonuses can shine, capturing a segment of the market thatās actively seeking tailored offers.
What are the key benefits of offering exclusive bonuses through affiliates, especially in such a competitive market?
Offering exclusive bonuses via affiliate platforms brings several advantages. First and foremost, it allows casinos to have more control over to what extent they stand out in toplists and bonus comparison pages.
Affiliates provide targeted exposure to players who are already primed for action. Exclusive bonuses, which can be tailored to be more competitive than the regular offers listed next to them, increase the likelihood of converting visits into first-time depositors (FTDs).
By offering a better bonus through affiliatesāwhether itās lower wagering requirements, more free spins, or a higher matchācasinos can outperform competitors and secure more FTDs.
We also have a page dedicated to highlighting all the exclusive bonus offers we have available. Giving Bojoko an exclusive bonus guarantees your placement here. This gives you an extra page to be listed on and gain FTDs from.
How many British gamblers are searching for exclusive bonuses?
The number is in the hundreds, which is solid but not huge. However, while the number of Brits actively searching for exclusive bonuses may seem small compared to the wider market, they represent a highly engaged audience. These players are seeking out bonuses that stand out and offer better value. By capturing this group through affiliate channels, operators can convert a niche audience into loyal players.
Additionally, as I mentioned, offering exclusive bonuses through affiliates like Bojoko is about more than just catching players directly searching for unique deals. Even if the immediate traffic from players searching for exclusive bonuses isnāt massive, these bonuses help position casinos higher in toplists and bonus comparison pages. This increased visibility can drive more traffic to the site, not just from those looking for exclusives but from general visitors who see the casino ranking higher due to the attractive bonus offers.
How can casinos best create exclusive bonuses that are competitive and compliant with UK regulations?
The key is to ensure that the bonuses are both appealing and responsible. One thing to remember is that when you set up an exclusive offer, you can change everything. It doesnāt need to be your regular bonus, your regular terms and conditions, and then a few extra bonus spins. These offers rarely do that much better than your standard deal. However, this freedom to tweak everything means that you can also, for instance, offer a bonus of 200% up to a lower amount or with a higher wagering requirement.
Our data has shown us that if a casino increases its bonus to 200%, it can expect a decent boost in FTDs, no matter how small the bonus amount is. Wagering is also not as important here. Players flock to offers above the 100% baseline. Casinos can do many other things toĀ boost their FTDs, and we have discussed some of them before, but exclusive bonuses are an excellent way to get quick wins.
At Bojoko, we also encourage operators to refine their exclusive bonuses until they get the boost they want. Many smaller casinos want more traffic but not an extreme increase, as they have not budgeted for this. Therefore, balancing the offer with the value you are getting, coupled with long-term planning, is key.
Latest News
MightyTips partners with Monro sportsbook and will boost their Portuguese website
MightyTips is delighted to announce our partnership with the online Monro sportsbook. Monro has established itself as a prominent iGaming operator and aims to grow its Portuguese audience and increase its visibility through this deal.
Monro will now be featured on MightyTips.biz, a MightyTips website targeting Portugal, allowing customers to discover more about the operator and read the latest tips, predictions, and football previews from our experienced pundits.
Who are Monro
Monro is an online sportsbook and casino owned by the Royal Partners affiliate program who also operate several other iGaming brands. Their multilingual sites are available in numerous countries including Portugal, Canada, and Finland.
Launched in 2023, Monro offers a comprehensive selection of betting markets for Portuguese players to pick from. The site offers Portuguese sports fans a chance to join their VIP program and aims to use the latest trends in online entertainment to create an immersive experience for all users.
Monro accepts cryptocurrency payments and puts player safety at the heart of its operation.
iGaming in Portugal
iGaming in Portugal is regulated by the Portuguese Gambling Regulatory Authority. The industry is thriving with all online gambling activities currently permitted. Portuguese players are permitted to use any operator who has legally obtained a license from the authorities. Monro is licensed by the CuraƧao authority and operated by GALAKTIKA N.V.
What they say
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: āIām delighted that MightyTips will be collaborating with Monro. We canāt wait to get started and provide more visibility and exposure for the brand. The iGaming sector is thriving in Portugal and this is a great opportunity for players to improve their betting experience further.ā
Monro Head of Affiliate EU said: āWe are thrilled to announce our continued partnership with MightyTips. This collaboration not only enhances our capabilities but also reinforces our commitment to excellence and growth. We look forward to a fruitful collaboration that drives growth and success for both our companies and our valued players.ā
Related links
- ā¢ MightyTips in English
- ā¢ MightyTips in Portuguese
- ā¢ Monro Sportsbook
Topics
- Sport
- Games, Lottery
- Ball games
- Football
- Other sports
- PR, Communication
Categories
- Affiliate Marketing
- Sports
- Betting
- Partners
Asia
NODWIN Gaming Appoints Atin Suri as the Global Head of Experiential Marketing
NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, has announced the appointment of Atin Suri as Global Head of Experiential Marketing. With a track record of delivering disruptive, immersive brand experiences across diverse markets, Atin brings a wealth of expertise to help further NODWIN Gamingās mission to engage and excite audiences across all ages, worldwide.
Atin will be responsible for leading NODWIN Gamingās worldwide expansion efforts in experiential marketing and continued growth while handling the companyās white-label events and activations. His ability to formulate marketing strategies and well-crafted market messaging for a global audience ties in seamlessly with NODWIN Gamingās vision as the company continues to expand its footprint in the industry and deepen its engagement with audiences.
A key focus for NODWIN Gaming is providing holistic entertainment to the global youth with its diverse range of intellectual properties that spans esports, gaming, pop culture, music, and comedy. Atinās extensive expertise in crafting bespoke and immersive on-ground experiences will be key in enhancing consumer experience and brand recall.
āFor me, experience is everything, and Iāve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences,ā said Atin. āAt NODWIN Gaming, I see endless opportunities when it comes to experiential marketing especially when the company is expanding further towards youth-focused experiences across the world.ā
Before joining NODWIN, Atin founded The Experiential Hub, a disruptive agency known for crafting innovative brand events and activations. His experience as a pioneer in experiential marketing includes leading several landmark campaigns.
A decade ago, Atin recognised the untapped potential of esports in India, a foresight that led to his successful collaboration with Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming. Together, they worked on Dew Arena and made it Indiaās Largest Offline Gaming Championship.
Building on this partnership, they went on to bring DreamHack, the worldās largest gaming festival to India. This groundbreaking project won the award for Best Intellectual Property at the prestigious WOW Awards Asia 2019. Atin also played a pivotal role in organising major esports events with the NODWIN Gaming team in India including ESL One, PUBG Club Open, PMPL South Asia and many more.
āWe are thrilled to welcome Atin to NODWIN Gamingā commented Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. āHaving worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.ā
Atin has also been the recipient of multiple honours like the JWT HiP Club Rising Star, the CEO Award from PepsiCo, and the Tech India Award.
-
Australia5 days ago
IAGās Andrew W Scott Announced as Latest Conference Chair for 2025 Regulating the Game Conference in Sydney
-
Latest News6 days ago
Veikkaus, Finlandās National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
-
Asia5 days ago
Esports Makes Historic Debut at Tamil Nadu Government’s Chief Ministerās Trophy Games 2024
-
Africa5 days ago
Amusnet Announces Partnership with Mojabet
-
Latest News5 days ago
GTA 6 Hype: A Look into Rockstar Games’ Ambitious Release
-
Conferences in Europe6 days ago
Belatra Games unveils ‘Dragons and Mummy’ inspired booth design for SiGMA Europe 2024
-
Australia6 days ago
Crown Fined $2 Million for Self-exclusion Breaches
-
Latest News5 days ago
Week 42/2024 slot games releases