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Mobile Gambling Growth In Ireland



Mobile Gambling Growth In Ireland
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Mobile gambling is a huge trend nowadays. For the development of mobile gambling tere are two key aspects – improving technologies and scaling up Internet coverage worldwide, as it imports gambling services to remote parts of the world and opens up opportunities in new markets.
Over the past two decades, the mobile phone has evolved from a means of communication to a smart device that can replace dozens of other useful gadgets. Let’s talk about the current situation and future of the industry in Ireland.

Current Data: What Are The Numbers?

According to the data provided by the researchers, the mobile segment has grown significantly since 2003. It is estimated that this year the niche’s revenue will be €25.2 billion. In addition, it is noted that the share of mobile gambling in the industry at the moment is already 42.6%. This indicator has a persistent tendency to increase for more than five years in a row.

It is significant that the growth of mobile gambling is most noticeable in the niche of sports betting, and not in online casinos. Some operators working in the market report that most of their income comes from mobile gambling right now. Currently, the leading field with an indicator of 66% is sports betting. Online casinos are in second place – 27% of the market, the lottery industry makes only 7%.

According to the data presented above, it becomes clear that the main trend in the industry is the transition of users from bookmakers to online casino operators and the growing popularity of online slots. Whether this trend will continue in the next few months, especially after the abolition of quarantine measures, we will know later.

Mobile Device Statistics

Today, the main areas of mobile transactions take social networks (73%), followed by gambling (72%), and trade (61%). In 2019, gambling was the first with 70%. In 2018, this segment ranked second with 62%, the same position as in 2017, when 55% of transactions were made on mobile phones.

Future Trends: What Are They?

There are some of the main tendencies that currently can be observed in Ireland:

1. Bettors are gradually becoming users of online casinos.
2. In general, the online gambling industry is on the rise.
3. There was a decrease in online betting, despite the cancellation of sports competitions, but it was not as big as predicted.
4. The users use apps more often to log into top online casinos.

The Impact Of Coronavirus On Industry In Ireland

The growth is an expected consequence of the self-isolation that we all are experiencing due to the coronavirus pandemic. In the most vulnerable position were bookmakers due to the cancellation of sports competitions.
At the same time, bookmakers in other countries manage to invent alternative offers to maintain business and meet user demand. For example, Australian operators have decided to offer customers bets on the weather, the European market has changed its focus to virtual sports.

What Is The Future?

First of all, the influx of new users is expecting to become bigger. Especially in the mobile segment. Gambling operators see this and do everything possible to make their products as convenient as possible for using on mobile devices, they engage users and work on the design, adaptability, speed of games on all platforms, etc.

It is important that players do not have any problems at any stage of using services. Therefore, operators are engaged in improving loyalty systems and stop scammers.

The companies’ forecasts for the next few years are based on the assumption that the segment will develop progressively, without strong jerks and shocks. So, next year GGR will be up to €28.8 billion, and a year later – €33.1 billion. And by 2023, the segment’s revenue may reach €37 billion, by 2024, it will be €41.4 billion, which is 64% more than in the current year – €25.2 billion. The market share is being scaled and will exceed 50% of all gambling operations.

The Situation In Other Countries

Mobile gambling operations are especially popular in Europe, and most of the revenue is generated here. Following Europe, a high percentage of mobile revenue was recorded in Oceania and the African continent. There is a suggestion that this effect is achieved because, for residents of these regions, the mobile phone is the only way to connect to the Internet due to the poor quality of broadband.
The current regional map of the mobile segment share shows that the number of operations in Africa is 47.9%, in Asia-40.8%, in Europe-42.4%, in Latin America-21.1%, in North America-27.3%, and Oceania-49.2%.

Thus, we see not only the rapid development of mobile gambling but also its modification. Of course, world events, in particular the COVID, affect this in a big way. We will keep an eye on further updates.

Latest News

Southampton Football Club announces Rollbit as its Front-of-Shirt Partner



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Southampton Football Club has announced that Rollbit, an innovator in the world of online gaming and entertainment, has become its official Front-of-Shirt Partner.

The partnership will see Rollbit’s logo front and centre of the Men’s First Team shirts and they will have visibility around St Mary’s through LED advertising and hospitality.

Launched in 2020, Rollbit is making huge strides in the online gaming, esports and entertainment space. Through their platform, Rollbit blends entertainment with investment in an innovative way, including the creation of digital gaming spaces for its users to explore.

The company has grown to have a huge global presence, with recent partnerships including the likes of Serie A giants Napoli and with the world’s most subscribed esports gaming team, FaZe Clan, who have over 8.5million subscribers on YouTube alone.

Southampton Football Club becomes Rollbit’s first partner within the Premier League, bringing together two organisations that share a commitment to innovation and delivering great experiences for their respective audiences.

Greg Baker, Chief Revenue Officer for Southampton Football Club said: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official Front-of-Shirt Partner. This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”

Sam Norman, Head of Partnerships for Rollbit said: “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final. We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams. We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”


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Compliance Updates

Amid Public Outcry, Montenegro’s Anti – Digital Gambling Law Set for August Revisions



Reading Time: 2 minutes


In January 2024, Montenegro enacted amendments to its gambling laws that effectively ban the use of modern electronic payment methods, including Apple Pay, PayPal, mobile banking, IPS, and e-banking. This move has raised eyebrows across the global financial community, including the European betting and iGaming sectors.

Public Outcry and Anticipated Changes Expected in August

The controversial ban led to significant public outcry and industry backlash. In response, a new version of the law is allegedly expected in August, yet remains to be seen whether it will address some of these concerns.

The Montenegro EU Paradox

Ironically, a few months ago, the case gained media focus and went viral after the Minister of Finance stated that the country has no obligation to comply with EU rules. This paradoxical stance is surprising for a nation actively seeking EU membership and aiming to integrate into the digital business world.

Historical Context

In 2021, the European Commission urged Montenegro to strengthen its efforts to counter money laundering. However, the January 2024 amendments seem to move in the opposite direction, potentially isolating the country from EU practices and global financial community trends.

Industry Response

Since the beginning of 2024, Montenegro’s gambling sector has been in turmoil. The amendments, which force bettors to use cash or specific terminals for transactions, have caused significant inconvenience. This has led to business disruptions and investor uncertainty.

The industry has responded strongly against these changes. A petition to halt the amendments received 25,000 signatures in just five days. Montenegro Bet, the country’s trade association, has submitted the petition to the assembly and initiated a constitutional review. They are also engaging with international institutions to highlight the negative impacts of the law changes.

Massive Lawsuits Ahead

Multiple operators are preparing legal action, including a lawsuit before the International Court for Settlement of Investment Disputes, due to the apparent corruptive practices and unequal market access facilitated by the new law.

Looking Ahead

As August approaches, the industry and public are hopeful for revisions to the law that will align Montenegro with EU standards and global financial trends. The prohibition of safe and advanced online payment methods, in favor of promoting cash transactions, remains a troubling development that demands urgent attention and action.


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eSports fuels Dafabet with its esports odds feed and a variety of fast betting content including eCricket



Reading Time: 2 minutes is proud to announce its new partnership with Dafabet, a globally recognized platform and online betting powerhouse with global reach.’s awarded odds feed has further improved the offer of one of the world’s biggest online bookmakers.

Dafabet stands out as one of the premier online betting platforms, boasting a vast, worldwide user base and a top-quality selection of offerings. With the integration of’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature’s fast betting content, including eFootball, eBasketball, and a unique eCricket.

Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product.

By incorporating’s advanced technology, Dafabet will expand its esports markets, offering a broader range of options to its users regardless of their preferred platform: desktop, Android, iOS. This integration not only enriches Dafabet’s esports portfolio but also sets a new industry standard, combining Dafabet’s robust betting infrastructure with’s expertise in esports betting.

James Barnfather, Head of Sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players. On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive. Our team rates it as one of the best experiences, noting the prompt and precise responses.

Marek Suchar, Managing Director and Co-founder at, explained why he is enthusiastic about the partnership: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships. We feel honored to bring the most engaging esports betting experience to all Dafabet’s clients globally. Dafabet is also renowned for their commitment to responsible gaming and integrity which is in line with our long-term vision for the esports industry.”


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