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Casino Guru Introduces User Review Functionality

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Casino Guru prides itself on being one of the biggest sources of information about online casinos for quite some time now, with their broad database of gambling sites and objective, data-focused expert reviews. However, with the recent addition of user reviews, they will be able to bring even more value to their visitors.

Casino Guru intruded new functionality, which allows visitors to review and rate any online casino. Users can share their experience, whether good or bad, with other members of the community, who can, in turn, use this information to make the right choice when selecting a site to play at.

Matej Novota, Casino Guru’s Data & Complaints Department Lead, considers user reviews a great addition to the site’s features: “My team and I collect as much relevant information as possible about each online casino we review, such as their complaints, revenues, features, customer support quality, etc. This helps us give casinos a fair rating and recommend the most suitable ones to players. Letting our visitors share their experience adds another layer of information that will be helpful for anyone trying to select a casino to play at.”

User reviews combine two of the main pillars of the Casino Guru website – casino reviews and community. Community is the fastest growing part of the website, with Casino Guru having reported over 34,000 registered users within the first year of the existence of their multilingual forum.

Matej adds that experience of actual users is hard to emulate in a traditional review process: “We do our best to find out everything players should know about a casino, but there are thousands of casinos on the internet, and we simply cannot test each of them in a way that would emulate the experience of a diverse group of players. That’s why I think that user reviews will be beneficial not only to our visitors, but to our team as well.”

Users can give a casino a rating from zero to five stars, which contributes to its overall user rating. If they want, they can also add a written review and describe the casino’s positive and negative qualities. If a user adds a written review, it is first reviewed by the Casino Guru team to make sure it meets the site’s community guidelines, and only then made public. Ratings without a written review are published immediately.

To the team’s surprise, most users add a written review to their ratings, as Matej describes: “The number of new daily reviews is quite low, as it’s a new functionality and our visitors are not familiar with it yet. However, what surprised is that more than 80% of user ratings are accompanied by a written review of the casino’s qualities. We expected most users to skip this option, as it’s far easier to just choose the number of stars and submit a rating. Perhaps users who leave ratings really want to share their experience in detail.”

In line with Casino Guru’s forum and other multilingual features, users can write their reviews in any language, and the site’s automatic translation functionality will localize it for other visitors according to their language preferences.

User reviews are yet another addition in Casino Guru’s quest to provide as much value to visitors as possible and make online gambling better. Their other recent endeavors include Global Self-Exclusion Initiative and Casino Guru Academy, which are aimed at improving the online gambling ecosystem and reducing gambling-related harm. On top of this, the company continues working on other improvements and getting closer to being the best website about online casinos.

Latest News

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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Latest News

CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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