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BLAST team up with Twitch and Amazon ahead of inaugural Apex Legends event BLAST Titans

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BLAST will team up with Twitch and Amazon ahead of this week’s inaugural Apex Legends event BLAST Titans – where Europe’s best teams will compete against each other for a €40,000 prize pool.

Twitch and BLAST will work together to focus on enhancing viewer and fan experience of the tournament through unique features like Twitch chat and Drops – that will reward fans tuning in and watching the second weekend’s Arenas Mode action unfold online.

As part of the deal, BLAST Titans will broadcast exclusively on Twitch, where the English language broadcast will be shown live from Twitch.tv/BLASTTV.

Amazon will own the ‘match predictions’ segment of the broadcast and social media activations, providing visibility to its Prime Gaming and online shopping offering. BLAST and Amazon will also work with influencers to engage the Apex Legends community throughout the tournament, offering a more integrated viewing experience to fans.

Leo Matlock, VP of Commercial at BLAST, said: “BLAST Titans is our first venture into the fast-growing game of Apex Legends and we’re thrilled to have two premium brands on board in Twitch and Amazon, this collaboration will help elevate the viewer experience for fans by integrating and capitalising on their leading channels.”

“Working together with this holistic approach will help bring another exciting dimension to the tournament, adding to our renowned broadcast and production. Apex Legends has become a popular game with fans and provides another opportunity for BLAST, Twitch and Amazon to further grow and diversify our esports offerings.”

Stuart Wettenhall, Business Development Director EMEA at Twitch, added: “Apex Legends has held a special place on Twitch since its launch and we are delighted to bring this event to our European community, providing them with a truly unique, live, interactive and engaging experience like no other.”

Apex Legends has proved to be an in-demand game since its introduction in 2019. In April this year, EA announced the game had surpassed 100 million players, a 30% year-on-year growth and its esports event viewership had grown in line with the popularity of the game.

The inaugural BLAST Titans tournament (July 23-25 & July 31-August 1) will see 40 teams, including the likes of Gambit, Alliance and NAVI, competing online over two weekends of action with a €40,000 prize pool on the line along with added motivation of establishing themselves as the best team in Europe.

The first weekend (July 23-25) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams and 10 teams via open qualifiers. The second weekend (July 31-August 1) will feature the top 20 teams from weekend one, facing each other in the Arenas mode that was first introduced in the game only last month.

For more information please contact Joe Lovelace on email: [email protected] or [email protected] or via phone: +44 7779602441

eSports

Eight partners on board for BLAST Premier’s return to arena events at November’s Fall Final

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Eight partners on board for BLAST Premier's return to arena events at November's Fall Final
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BLAST Premier teams up with Elgiganten, Kia Denmark, A.P. Moller – Maersk, Xbox, OMEN, Stimorol, KPMG and Greater Copenhagen ahead of next month’s Fall Final in Copenhagen’s iconic Royal Arena

BLAST Premier has brought on board eight new partners ahead of next month’s highly-anticipated Fall Final (24-28 November) – the esports tournament organiser’s first LAN event in over 20 months.

Elgiganten, Kia Denmark, A.P. Moller – Maersk, Xbox, OMEN, Stimorol, KPMG and Greater Copenhagen will all team up with BLAST Premier ahead of the long-awaited return of fans and physical events at Copenhagen’s iconic Royal Arena venue in late November.

The return of arena events with spectators provides a number of exciting in-person opportunities to engage and excite BLAST Premier’s Counter-Strike community at the first LAN event since the London Spring Series in February 2020.

Kia Denmark, A.P. Moller – Maersk and Xbox team up with BLAST Premier for the first time, with the three brands making their first move into Counter-Strike, while the remaining line-up of partners have a strong history with the Copenhagen-based event.

Greater Copenhagen and BLAST Premier worked together to create Counter-Strike’s first ever live in-game prediction tool for last year’s Fall Final and will be sponsoring their first BLAST Premier event next month.

KPMG, OMEN and Stimorol will be partnering with BLAST for a third event – following last year’s online Fall Final and the 2019 Pro Series in Royal Arena. November’s tournament will be Elgiganten’s second event after the 2019 Pro Series.

All partners will be activating at BLAST Premier’s eagerly-anticipated return to LAN events at November’s Fall Final – via a number of fan engagement initiatives, giveaways and designated spaces at the venue to activate around on top of digital branding that will reach BLAST’s global audience watching from home.

The eight brands will join current partners, Betway, CS.MONEY, EPOS, SteelSeries and L33T Gaming – taking BLAST Premier’s portfolio of partners for the Fall Final to 13 in total.

Oliver Clarke, Head of Brand Partnerships for BLAST, said: “We are thrilled to be welcoming a great, diverse line-up of partners for the BLAST Premier Fall Final in Copenhagen – one of Counter-Strike’s most eagerly-anticipated events of the year. We look forward to creating new activations and content together while capturing the huge fan excitement around BLAST’s return to LAN events and the iconic Royal Arena in November. The return of fans and physical events means we can provide our partners with further value and opportunities to engage and interact with the audience in-person.”

The Fall Final is BLAST Premier’s sixth event of the 2021 season and will see eight of world’s best CS:GO teams fighting it out for $425,000 in prize money along with a place in December’s World Final.

Full list of partners for the BLAST Premier Fall Final: Betway, CS Money, EPOS, SteelSeries, L33T Gaming, Elgiganten, Kia Denmark, A.P. Moller – Maersk, OMEN, Stimorol, Xbox, KPMG and Greater Copenhagen.

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Trinity Gaming forays into South India, set to create influencer marketing roadmap for talents of Blind Esports

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Trinity Gaming forays into South India, set to create influencer marketing roadmap for talents of Blind Esports
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Trinity Gaming—India’s top gaming talent management company, has strengthened its influencer’s management portfolio by signing Blind Esports, which are known to have the best esports rosters and content creators on board in the southern part of the country.

With an aim to provide best talent management services to the dynamic professional players of the team, the partnership will create opportunities to connect them with brands and support them in monetising their craft.

Commenting on the partnership, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “We have always strived to provide best of services to our content creators and helped them financially to stabilise their career in gaming. We are extremely delighted to have professional players of Blind Esports on board as it will open more opportunities not only for the esports team but also for Trinity Gaming as we will be able to explore deeper bonds in the southern part of India as an agency.”

Blind Esports have emerged champions in some of the biggest esports tournaments including BGMI titles in Thug Invitational, Nimo TV Cup, KPL Season 3 and were the finalists in PMCO Fall Split 2019 and, Free Fire titles in FFCO 2021 and Booyah Summer League 2021. The team also finished fourth in the India Cup Open in Call of Duty Mobile.

Trinity Gaming will help Blind Esports creators to not only grow but also provide them with graphic assistance, PR, educate them about social media presence, outreach and engagement and how to benefit from all such activities both monetarily as well as establishing themselves in the gaming industry. The agency will also educate the talents to develop best content for audiences, facilitate brand deals for the influencers, and get notable attention for both brand and influencers.

“We have always been aiming to partner with an esports talent management sector to provide better opportunities to our players and we are delighted that Trinity Gaming would be helping us in carrying forward that vision for our team. We aim to create a national footprint for ourselves and our players and creators,” said the owner of Blind Esports Arjun Suresh, who is popularly known as ‘Blind Satan’.

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eSports

G2 Esports and Ralph Lauren to Host Pink Pony Charity Stream

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G2 Esports and luxury fashion brand Ralph Lauren will be hosting a three-hour charity stream on October 27 to raise funds for the global fight against cancer.

For more than 20 years, Ralph Lauren Corporation has been committed to reducing disparities in cancer care and leading the fight to find a cure, through the Company’s global philanthropic programme Pink Pony.

The three-hour live event, broadcasted from LVL World of Gaming studio in Berlin and streamed live on Twitch, will feature some of G2’s most-watched players competing in a series of challenges, plus live music and more. The funds raised will be donated to The Royal Marsden Cancer Charity, which raises money to support The Royal Marsden, the largest and most comprehensive cancer centre in Europe.

Marcin ‘Jankos’ Jankowski, G2 player comments: “I’m excited to be a part of the Pink Pony charity stream – It’s going to be a great event.  Not only do I get to play with other G2 members, but we’re also doing it for an amazing and important cause. I hope everyone will tune in and donate!”

The G2 Esports and Ralph Lauren Pink Pony streamathon will be available to watch live on Twitch, Wednesday, October 27 from 6 pm GMT.

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