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pHorum7 launches drive for greater inclusivity in sim racing

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pHorum7 launches drive for greater inclusivity in sim racing
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A new company has been established to support global initiatives to drive inclusivity and diversity in sim racing and esports. “pHorum7” (pH7) is made up of motorsport professionals whose collective experience covers decades, and who are driven by a desire to instil positive change.

The company recognises the challenges faced by so many wanting to break into seemingly impenetrable industries, while also seeing first-hand the need to open more opportunities for young people, regardless of their background.

As the spotlight on sim racing has intensified in recent years, so too has the need to address the all-important issues of equality, diversity, accessibility, and inclusion. pHorum7 exists to contribute to motorsport’s wider efforts in this area and to offer an open, accessible platform that showcases the power of esports and sim racing to tackle societal issues.

pHorum7’s team includes agency CEO Claire Ritchie-Tomkins, sportscar racer Johnny Mowlem, motorsport professional Gary Ekerold and sports broadcaster Louise Beckett.

“We are committed to driving change and to open up esports and sim racing to the widest audience possible,” says pHorum7 co-founder Claire Ritchie-Tomkins. “We offer a neutral space, accessible to all, from which we endeavour to drive positive change to tackle negative issues.”

 

First Among Equals – The Floor is Yours

An important part of pHorum7’s vision will be to host tournaments that are accessible for sim racers of all backgrounds, and to offer a safe, equal platform to compete. The first tournament, First Among Equals, will take place at the end of November with the chance for the winner to drive the Williams Advanced Engineering simulator. There will also be the potential for competitors who demonstrate the right talent and attributes to experience real-world racing with a Le Mans Prototype through pHorum7’s connection to Red River Sport, which is run by Johnny Mowlem.

Ritchie-Tomkins adds: “We all have a collective responsibility to play a part in making motorsport accessible for everybody, regardless of age, gender, race or background. We have a passionate team of people in pHorum7, and we are looking forward to working with likeminded people to offer an open, accessible platform from which to showcase the power of esports and sim racing to tackle these issues.”

 

Partnership with D-BOX

The new company is also partnering with D-BOX, the Canadian-based leader in immersive motion technologies for sim racing, esports and other applications, and the first and only haptic system to be officially endorsed by the FIA.

D-BOX Vice-President of Marketing and Communication, Stéphane Vidal, said: “We share are same values of diversity and inclusivity, and we look forward to working with pHorum7 on the First Among Equals tournament and other exciting initiatives that will open up the world of sim racing to wider audiences”

 

FIA Girls on Track

pHorum7 is also pleased to be joining the latest FIA Girls on Track UK webinar, as it seeks to open opportunities for women and girls to compete equally in esports and sim racing.

Ritchie-Tomkins will be joined by members of the wider pHorum7 team for the event on Tuesday 7 September at 18:30 BST. Hosted by up-and-coming motorsport presenter Steph Wentworth, the webinar is open to everyone interested in sim racing as well as the 4,000-strong FIA Girls on Track UK community.

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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