Latest News
Bet UK launches horse racing campaign with Neil Mulholland and Vogue Williams
Bet UK, a part of LeoVegas Mobile Gaming Group, has today announced a treble of new horse racing associations, with the addition of leading National Hunt trainer, Neil Mulholland and celebrity horse racing enthusiast Vogue Williams as brand ambassadors together with a TV commercial to be aired on Sky Sports Racing.
This is the first time Bet UK has created a dedicated omni-channel horse racing campaign and is working with the trio to become the preferred choice for sports betting players around the major UK and Irish horse racing events.
Matt Bramley, UK country manager at LeoVegas Group says: âWe are delighted and excited to be creating such a high-profile horse racing campaign, a move that demonstrates our commitment to establishing Bet UK as a major player in the sport.”
The aim of the campaign is to blend both knowledge and instinct; Neil Mulholland is one of the best and the most respected new breed of trainers in the UK with a first-class and beautiful set up at Conkwell Lodge Racing Stables whilst Vogue Williams is a celebrity horse-racing enthusiast who has been around horses all of her life and recently trained to be a jockey.
It is hoped that Neilâs knowledge and insight will allow the creation of compelling and engaging content over the coming months whilst Vogue will help attract new horse racing fans to the British mobile-first brand.
The Bet UK TV commercial was shot at Neil Mulholland Racing at Conkwell Lodge Racing Stables near Bath and is due to be aired on Sky Sports Racing on 1 October 2021.
âI am excited to be partnering with Bet UK. My aim has always been to continuously grow the horse racing fan base by making it more accessible and fun for all. The Bet UK brand values of sociable, fresh, accessible and on the go align well with what we are both looking to achieve.â said Neil Mulholland.
âI loved my experience of learning how to race a horse a few years ago and I have massive respect for both trainers and jockeys alike â the hours are really demanding plus there is a huge amount of love and preparation ahead of race days. Itâs such a tough job. Being asked to be involved in the Bet UK campaign has been a real honour, and I canât wait to get started.â added Vogue Williams.
Industry News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphinaâs affiliates.
Among the number of benefits, Endorphinaâs Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphinaâs team.
Industry News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th â 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the âNuevos Horizontesâ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: âOne of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a âreally monstrous eventâ and the data is supporting that opinion.
âAll of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately whatâs happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.â
She added: âThe industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
âThe iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
âBy consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.â
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
Latest News
Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bactaâs Annual Convention
The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenochâs top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.
Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.
With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bactaâs âGoing for Growthâ theme set against the new political landscape punctuated by Labourâs landslide General Election victory in July and Novemberâs election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.
Looking ahead to Convention George McGregor Bactaâs Executive Director (Government Relations) said: âFirst of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by Julyâs snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.â
He added: âOur keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!â
He continued: âThe Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated ÂŁ270 million in tax and contributes ÂŁ1.9 billion to UK GDP.
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