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LeoVegas completes migration of 12 brands to create a better customer experience

George Miller

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Video: Presentation of LeoVegas by CEO Gustaf Hagman
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LeoVegas operates several brands in the UK under the collective name of Rocket X. During the first quarter of 2020 these brands, including 21.co.uk, Bet UK and Pink Casino among others, were migrated to LeoVegas’ proprietary technical platform. As a result, all LeoVega’s brands in the UK are now run on the group’s technology platform. This creates a more focused and efficient business, which fully utilizes the Group’s economies of scale in technology, product and organization. The migration contributes to a better customer experience in the form of greatly expanded game offering, payment options and faster functionality.

ADVANTAGE OF PROPRIETARY TECHNOLOGY
The UK market for online gaming has changed dramatically in recent years, such as with respect to stricter requirements in compliance and higher gambling taxes. In parallel with this, since acquiring the assets of IPS (today referred to as Rocket X), LeoVegas has conducted its operations in the UK using a third-party platform solution. The switch from a third-party provider means that the Group now has full control over all technology, and it reduces the complexity of daily operations. The migration is contributing to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible. The payment options and other functionality have also been expanded.

Owning and having control of the technology is a strong competitive advantage that eliminates the need for any redundant development that is needed for multiple platforms at the same time that it provides greater speed and flexibility in connection with rapidly changing compliance requirements.

“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” comments Gustaf Hagman, Group CEO. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app. We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”

Industry News

Microgaming Signs Distribution Agreement with Neko Games

Niji Narayan

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Microgaming Signs Distribution Agreement with Neko Games
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Microgaming has signed an exclusive distribution agreement with game design and development studio, Neko Games.

The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020, joining hundreds of new games being added throughout the year by the supplier’s diverse roster of exclusive independent studios and content partners.

“Video bingo games are particularly popular in LATAM, and the team at Neko Games have done a tremendous job with their debut title, Super Showball. We are pleased to welcome the studio to our content aggregation platform and look forward to working with them on further diversifying our portfolio for Microgaming customers worldwide,” Leon Thomas, Commercial Director of Microgaming, said.

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Eastern Europe

ORYX Gaming secures deal with Superbet in Romania

George Miller

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ORYX Gaming secures deal with Superbet in Romania
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ORYX Gaming, a Bragg Gaming Group company, has struck a distribution deal with leading Romanian operator Superbet.

The agreement will give Superbet access to ORYX’s RGS library including proprietary ORYX content and titles from partnered studios such as Gamomat, Kalamba Games, Golden Hero and Givme Games, as well as newly-added CandleBets.

Via a single integration, the operator will also gain full access to ORYX Hub’s extensive library of 8,000+ casino games from 80+ premium providers as well as proprietary marketing and player engagement tools, such as real-time in-game tournaments and leaderboards.

Superbet operates an extensive retail network in Romania and launched its online brand in 2016.

The deal will see ORYX further bolster its presence in Romania where its casino offering has been proven popular with players of its operator partners, including Stanleybet, NetBet, PublicWin, GameWorld and Unibet.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 16 major jurisdictions.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Going live with one of the most valuable operators in Romania is a strong statement for us and I am positive that this partnership will be very fruitful both in Romania and other markets that Superbet is planning to expand into.”

Adam Shaw, Online Managing Director of Superbet, said: “We want to provide our customers with the best casino experience through a variety of content. ORYX has a localised approach to games and a fantastic reputation for delivery of top quality games together with player engagement tools.

“We very much look forward to bringing the Superbet player base access to the wide range of content they offer, and we’re delighted to be working with them.”

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Industry News

OneTouch transports players to Neon 2077

George Miller

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OneTouch transports players to Neon 2077
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Mobile-first games developer unveils latest futuristic offering

Mobile-first games developer OneTouch is giving players a glimpse into the future with the launch of cyberpunk release Neon 2077.

Featuring out-of-this-world graphics, only those interested in transporting to a futuristic universe packed with new age themed symbols and a love of techno sound effects need apply.

This 5×1 horizontal reel offering challenges players to match the bonus symbols with any of the symbols above it, with blanks in the main reel also filled with the bonus symbol.

Bonus Reel symbols are also counted as game symbols and when combined offer the potential to win big, giving players several chances to make their future a winning one.

Ollie Castleman, Head of Marketing, OneTouch, said: “We are always looking to push the boundaries in slot innovation, and we have demonstrated that with Neon 2077.

“This latest game is sure to appeal both to traditional players who love the neon theme from a bygone era, as well as players who enjoy social gaming and highly evolved slots.”

OneTouch is rapidly becoming one of the most trusted and recognised suppliers across all major markets and has recently announced a number of high-profile operator deals.

Its full range of slots and classic table games can be played at www.onetouch.io.

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