Africa

Yggdrasil launches first Franchise partner in Africa via Intelligent Gaming

Published

3 years ago

September 15, 2021

Greentube, the NOVOMATIC Interactive division, has partnered with Golden Nugget Online Gaming to make its long-awaited debut in the US. Titles from Greentube's top-performing games portfolio will be made available to GoldenNuggetCasino.com players in New Jersey, including Diamond Cash™: Mighty Elephant, Diamond Cash™: Mighty Sevens and Diamond Cash™: Oasis Riches. The deal is a milestone achievement for Greentube as the supplier looks to use its significant European experience to work with operators in the growing number of regulated states. Partnering with market-leading operator Golden Nugget Online Gaming is an important strategic step for Greentube and makes the supplier well positioned for future opportunities. The supplier is currently in the process of completing additional deals across numerous states as part of its expansion strategy for North America. Michael Bauer, CFO/CGO at Greentube, said: "The US offers unparalleled potential and is a key territory for us going forward as regulation continues to make headway across different states. Finally making our debut in New Jersey is a huge achievement for us and we are thrilled to partner with such a renowned operator as Golden Nugget and to introduce our content to their customers. We see this market entry as a first and very important step into the US market and are preparing ourselves for future launches in Michigan and Pennsylvania as well." Warren Steven, Vice President of Golden Nugget Online Gaming, said: "Greentube is a supplier with a great track-record in Europe, having developed blue-chip titles, as well as innovative new games, that have proven longevity in numerous markets. This partnership will significantly enhance our existing offering with premium content, and we are excited to be the first operator in the US to give our customers access to the Greentube portfolio."

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South African platform provider Intelligent Gaming Limited (IGL) has become Yggdrasil’s latest Franchise partner, marking the supplier’s debut on the African continent.

Following regulatory approval and a successful integration, Yggdrasil’s premium iGaming content is now live with IGL and available to the company’s operator partners in South Africa via the innovative Franchise solution.

The Franchise solution provides IGL access to Yggdrasil’s modern technology stack, a catalogue of around 150 online games, and industry-leading promotional tools. Becoming a Franchise partner will extend IGL’s reputation as a premium online provider of iGaming content in its local African markets. IGL will be able to scale operations seamlessly via Franchise and in turn provide its African partners and players with premium online games from Yggdrasil.

IGL is a leading aggregator of content in the South African gaming market and supplies digital content to a range of operators, all of which will now have access to Yggdrasil’s games.

Through the Franchise solution, IGL will distribute Yggdrasil’s award-winning online casino suite as well as the third-party games from the YG Masters program. The first IGL operator to offer Yggdrasil games is Supabets, a popular sports betting and casino brand with a vast retail and digital business in South Africa and other African countries.

Andrew Pegler, Director of Commercial Operations at Yggdrasil, said: “This is a milestone achievement for Yggdrasil as we penetrate a massive market opportunity. We are very happy to have Intelligent Gaming as a Franchisee.

“This deal provides them with everything that has been created by Yggdrasil in the past eight years and will enhance their growing business operations in Africa. They are an ambitious, experienced, and well-connected supplier and see the huge potential of taking a Franchise in their key markets. This deal demonstrates how Yggdrasil is becoming a leading worldwide publisher of online gaming content.”

Marc Plaxton-Harrison, Co-Founder and CEO at Intelligent Gaming, said: “Intelligent Gaming is extremely proud to be a Franchise partner for Yggdrasil in South Africa and Africa. The games offered by Yggdrasil are of outstanding quality and will have a significant role to play in the market. I am extremely excited about this partnership.”

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.