Gaming

Azerion Acquires PubGalaxy and Inskin Media

Published

3 years ago

October 22, 2021

Niji Narayan

Reading Time: < 1 minute

Gaming advertising firm Azerion has acquired digital monetization platform PubGalaxy and digital ad agency Inskin Media.

Following the recent buyout of French ad agency Sublime, Azerion has continued on its expansion and consolidation plans buying a further two European agencies.

Headquartered in Sofia, PubGalaxy is to assist Azerion with its monetization strategies and facilitate partnerships between publishers and advertisers. Azerion hopes the partnership will give its publishers access to cost-effective and bespoke monetization deals.

The decade-old firm started out as a digital publisher before developing into an ad revenue optimization platform that has a strong track record in managing high-value clients.

“As a historical digital publisher, our teams know the publishing industry inside out. Some of the biggest publishers have already entrusted us with their monetization strategies, as we strive to devise the most effective ways to maximize their ad revenues,” Ivan Ivanov, CEO of PubGalaxy, said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.