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Eastern Europe

Fortuna Entertainment Group partners with Enteractive to start reactivation activity in Romania

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Fortuna Entertainment Group partners with Enteractive to start reactivation activity in Romania
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Enteractive will bring back lapsed players for Casa Pariurilor

Enteractive, specialist in iGaming player retention and reactivation, has announced a partnership with Fortuna Entertainment Group, a leading operator in the gaming and betting industry in Central Europe.

Two Fortuna brands, both popular in Romania, will benefit from Enteractive’s reactivation and NRC campaigns; Fortuna and Casa Pariurilor. The latter will start the campaigns later in 2021.

Fortuna is impressed with Enteractive’s proprietary tech (Re)Activation Cloud platform, which provides a seamless and easy integration of player databases and allows Enteractive’s native-speaking agents to approach players in a more personalised way.

Alexandru Tarog, Head of Marketing at Fortuna, commented: “We’re keen to see how Enteractive’s expertise can bring back players that are otherwise hard to reach, and how this will affect our business in the long-term. We see loyalty and retention as key factors in improving bottom line revenues.”

Enteractive has more than twelve years experience in player reactivation, and is in the top four revenue generators globally for the iGaming sector.

Andrew Foster, CBO at Enteractive, commented: “Retention and reactivation are two essential terms for the iGaming industry, and many operators in this sector are seeing benefits in paying more attention to this. We’re excited to be working with such big brands in this emerging market, and to bring back churned players for Fortuna and Casa Pariurilor.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.  Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

Balkans

BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 27 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

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Eastern Europe

ICONIC21 makes Romania debut with Princess Casino

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ICONIC21 makes Romania debut with Princess Casino
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Live content provider continues to expand into new markets with top online casino operator in Romania now offering its hugely popular games to its players

ICONIC21, the in-demand provider of premium live content, has made its debut in the Romania market through a deal with Princess Casino, one of the top online casino brands in the fast-growing market.

The deal will see Princess Casino gain access to some of the top-performing titles from ICONIC21’s portfolio of live games which have proven to not only meet but exceed player expectations in markets across the world.

This includes classic live table games such as Blackjack and Roulette (including French and Auto Roulette) and popular Asian formats like Baccarat, Bet On Teen Patti and Sic Bo.

Princess Casino players can also experience the provider’s Gravity Series which covers Gravity Blackjack, Gravity Roulette and Gravity Sic Bo. Gravity games take excitement to a new level with additional multipliers of up to 3,000x.

The studio stands out through the quality of its titles, with games broadcast from state-of-the-art studio facilities that make use of the latest audio, visual and streaming technologies. It also has a team of highly experienced game presenters that bring a wow factor to each of its titles.

This has seen ICONIC21 quickly become a must-have provider for operators in regulated markets across Europe and beyond and the provider is confident that players in Romania will be drawn to the high levels of entertainment its games provide.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “We are always working hard to bring our games to more players in more markets and this partnership with Princess Casino is the perfect way to make our debut in Romania.

“Princess Casino is aligned with our commitment to provide games that entertain and excite, keeping players on the edge of their seats from the first round to the last.

“Our portfolio is varied, offering a wide range of live games and formats, many with our own unique twist such as our Gravity. We are confident players at Princess Casino will like what each of our games has to offer.”

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Eastern Europe

Stakelogic Announces Romanian Partnership with Game World Casino

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Stakelogic Announces Romanian Partnership with Game World Casino
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Stakelogic continues its expansion into Romania with strategic integration

Stakelogic, has once again strengthened its position in one of Europe’s most exciting jurisdictions, as it today announces that it has completed a strategic integration with one of Romania’s most prominent casino operators – Game World Casino.

Game World Casino is the player’s favorite choice since 1999 when its doors first opened to the land-based market. Since then, and with the emergence of online casino, Game World Casino has received multiple accolades and awards and is one of the most trusted and recognised online casino brands in Romania.

Stakelogic’s slot content will now be featured in front of a loyal new audience. Players can look forward to playing any one of Stakelogic’s slot games including Stone Gaze of Medusa and the developer’s latest release The Watcher™.

Neil Tanti, Senior Sales Manager at Stakelogic said: “Working alongside such a prominent casino in one of the fastest growing regions in Europe, is a great opportunity for us, which is why we are incredibly proud to be partnered with Game World Casino.

“Romania plays such an important part of our expansion strategy and it’s great to see that our online slot content is in such high demand with players.”

Catalin Moise, COO at Game World Casino: “Our players are accustomed to our mission, which is to provide them with exceptional customer experience and to exceed expectations.”

“Bolstering our portfolio with quality slots from providers such as Stakelogic is a normal step that we do to meet player’s expectations, and we are very excited for this new partnership.”

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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