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Century Casinos Sign Horseracing Content Partnership with BetMakers

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Those who love watching and gambling on horse racing are in for a treat. BetMakers have announced that they have signed a content distribution partnership with Century Casinos.

The deal will see both horse racing broadcasts and betting information being sent to betting operators that hold a license. This distribution will be achieved by using the Global Racing Network. That is a technology subsidiary of BetMakers and they help provide a link between racing rights holders and licensed betting operators.

Their content is broadcast via the use of their Race Video software. Fixed price odds are supplied by using their Official Price branding and betting data. They have a Reporting & Analytics platform that is used for this purpose.

This will see horse racing from the Century Downs Racetrack and Casino in Alberta, Canada. The Global Racing Network will be able to distribute all the content produced. This will be in conjunction with the offering of fixed-odds betting.

If you want to place bets on horse racing, it’s important to find out as much information as you can. This includes the best offers according to horse.bet.

The Partnerships Manager of Global Racing Network is Kerry Gatten. Talking about the deal, she said: “We are delighted to offer the first-rate content of Century Downs and Century Mile to a global audience, and to help introduce a new source of betting revenue to the Century tracks.”

Gatten added that: “We want our global partners to know that Century is an attractive racing content option, with an extensive calendar of high-quality standardbred and thoroughbred racing in a time zone that is accessible to a broad array of markets including Europe, Asia, and Australasia.”

The CEO- North America for BetMakers, Christian Stuart also commented on the deal. He believes that the BetMakers’ Global Racing Network distribution services are “designed to support the international expansion goals of partners like Century and to help them generate revenue from new sources.”

This will continue their belief that to achieve growth in racing, they need to help their clients “distribute their racing to as many markets and licensed operators as possible and to offer a range of products to satisfy every bettor.”

Also delighted with the deal is Raul Ryneveld. He’s the Managing Director of Racing, Century Downs, and Century Mile. He said that the Century racetracks “have worked hard” in their attempt to become “a premier destination for horseracing fans in Canada.”

The company is now “excited” that they can expand their distribution to “new markets and new racing enthusiasts all over the world” thanks to this partnership with Global Racing Network.

At present, they own and operate nine casinos in North America. These include casinos in Colorado, USA, and St Albert in Canada and also the Mountaineer Casino, Racetrack & Resort in New Cumberland, West Virginia. Another racetrack they own is the Century Mile Racetrack and Casino in Edmonton, Alberta, Canada.

They also have a 66.6% ownership interest in Casinos Poland Ltd, which owns and operates eight casinos throughout Poland. An agreement to operate two ship-based casinos is also on the way. The busy company has a definitive agreement to buy the Nugget Casino Resort that is situated in Reno-Sparks, Nevada, USA.

The first meeting covered took place on 26 February at Century Downs. That was a harness racing card with ten races being held. The first race of the year was one that fans of the Star Wars movies may have enjoyed betting on. It was Jedi Tricks that was the surprise winner of the opener for owners Brent Bodor and Sandor Jaszai.

Those who were backing the entries of Brent Bodor were in for a profitable afternoon. He trained the next two winners on the card as both Classy Artist and Diggin A Trench won their races. Not so successful was Pure Addition who was attempting to make it eight wins out of eight this year. It was not to be with Stash The Cookies getting the win.

The deal with Global Racing Network will produce some exciting races. That was definitely the case in Race 5 of this meeting at Century Downs. The race ended in a dead heat between Rockin Shadow and Blue Who. The exciting finish saw four horses battling it outright to the line. More races like that in the future will make this deal very successful. The next meeting is on Saturday, March 5.

There’s no thoroughbred racing at Century Downs this year. However, there will be some at the Century Mile racetrack with the first meeting due to take place on April 30. There’s certainly plenty of racing at this track for gamblers to try their luck on.

This includes harness racing and Quarter Horse Racing. All will produce some great racing to be featured in this new deal with Global Racing Network.

 

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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