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Global Online Lottery Market to Reach $14.5 Billion by 2026

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Global Online Lottery Market to Reach $14.5 Billion by 2026
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Online gambling is easier and also more efficient. Across the world, online lottery garnered much popularity attracting audience from different age groups and walks of life. Growth in the global market has skyrocketed in recent years owing to multiple favorable factors like technological advances, rising digitalization and increasing disposable incomes. Online lottery is poised to enjoy high demand due to increasing transition towards the online platform and the gamification trend. Market growth is also propelled by increasing per capita income, growing number of dual-income households and rising interest and uptake among people. Providers of online lottery games are investing in digitalization and advanced technology to tap the lucrative opportunity. Various countries in Europe and Asia-Pacific have provided support to online sports lottery activities like soccer, golf, auto racing, football, baseball, basketball, boxing and hockey. The support is anticipated to present new growth opportunities for the market. Another factor positively influencing growth is increasing popularity of social media as a result of extensive penetration of smartphones and the Internet. Holding fewer restrictions in comparison to conventional marketing approaches, social media is emerged as a popular platform for product promotions and advertising for online lottery providers.

Amid the COVID-19 crisis, the global market for Online Lottery estimated at US$8.7 Billion in the year 2020, is projected to reach a revised size of US$14.5 Billion by 2026, growing at a CAGR of 8.7% over the analysis period. Online Draw-based Lottery Games, one of the segments analyzed in the report, is projected to grow at a 8.6% CAGR to reach US$7.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Online Sports Lotteries segment is readjusted to a revised 9.1% CAGR for the next 7-year period.

The U.S. Market is Estimated at $2.3 Billion in 2021, While Asia-Pacific is Forecast to Reach 4.1 Billion by 2026

The Online Lottery market in the U.S. is estimated at US$2.3 Billion in the year 2021. The country currently accounts for a 23.7% share in the global market. Asia-Pacific is forecast to reach an estimated market size of US$4.1 Billion in the year 2026 trailing a CAGR of 10.1% through the analysis period. Among the other noteworthy geographic markets are Europe and Canada, each forecast to grow at 8.2% and 7.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR.

By Platform Type, Desktop-Based Segment to Reach $7.5 Billion by 2026

The Desktop-based segment`s strong position can be credited to large content view, big screen and the quest to learn new technology. In the global Desktop-based (Platform Type) segment, USA, Canada and Europe will drive the 6.9% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$2.7 Billion in the year 2020 will reach a projected size of US$4.4 Billion by the close of the analysis period. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.2 Billion by the year 2026, while Latin America will expand at a 8.5% CAGR through the analysis period.
Select Competitors (Total 58 Featured) –

  • Annexio Limited
  • Camelot Group
  • International Game Technology PLC
  • Jackpot
  • Lotto Agent
  • Lotto Direct Ltd.
  • Lotto247
  • LottoKings
  • LottoSend
  • LottosOnline
  • Play UK Internet
  • WinTrillions

Latest News

Relax Gaming skates into action with the launch of Winter Champions

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Relax Gaming skates into action with the launch of Winter Champions
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Relax Gaming, the leading iGaming aggregator and content provider, is taking players on an exhilarating snowy adventure with the launch of Winter Champions, a sports-themed slot that propels players through the mountain tops in pursuit of golden victories.

At the heart of Winter Champions is the innovative Sliding Respins mechanic, ensuring the reels remain active as long as winning combinations continue to land, adding a layer of non-stop excitement to the gameplay.

With a maximum win potential of 6,000x the player’s bet, this dynamic slot is designed to captivate both sports fans and slot enthusiasts alike.

The game’s standout features are its three thrilling bonus rounds—Ski Jumping, Ice Hockey, and Curling—triggered when three Wild symbols are on the reels at the same time.

In the Ski Jumping Bonus, each Rolling Respin brings players closer to the top prize, with Wilds boosting rewards by up to 5x. The Ice Hockey Bonus sees players collect pucks and score goals to multiply their values, while the Curling Bonus offers the challenge of stacking stones to unlock reel-filling multipliers.

Designed with stunning visuals and a festive atmosphere, Winter Champions is set to become a go-to for players looking for dynamic gameplay and the potential for big wins.

Shelley Hannah, CPO at Relax Gaming, said: “We are excited to introduce Winter Champions, a slot that truly captures the excitement and competitive spirit of winter sports. The Sliding Respins mechanic adds dynamic gameplay, while the three unique bonus games ensure there’s something for everyone.”

“We believe this game will deliver hours of fun and plenty of big-win potential for players that will continue beyond the winter season.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 was named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Evoplay brings sweet wins and Italian charm with Dolce Dreams

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Evoplay brings sweet wins and Italian charm with Dolce Dreams
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Evoplay, the award-winning game development studio, has revealed its latest immersive slot, Dolce Dreams, offering a sweet twist on the classic Italian café culture, with the experience designed for high engagement and substantial win potential.

Set against the backdrop of a charming streetside cafe, Dolce Dreams features stacked Wilds in the form of waffle ice creams, which substitute for other symbols to maximise winning combinations.

The game’s Ice Cream Collector feature activates when the Ice Cream Collector symbol appears anywhere on the reels, collecting all values from the Ice Cream symbols in view for delicious rewards.

Three or more Free Spins symbols will trigger the Free Spins, which can be retriggered as players look to land wins that will make their tastebuds tingle.

In certain jurisdictions, users can access Free Spins directly by opting for the Bonus Buy feature, with the choice of buying 10, 15, or 20 spins.

It is the latest title to join Evoplay’s portfolio, following successful launches such as Hercules: Sports Legend and Chained Fighters.

Ivan Kravchuk, CEO at Evoplay, said: “With Dolce Dreams, we’ve captured the beauty of Italian café culture in a straightforward yet rewarding game structure, focusing on player engagement and dynamic gameplay.”

“As we continue to grow our portfolio, we look forward to strengthening our partnerships by offering innovative content that appeals to a broad audience.”

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Expanse Studios (GMGI) Seals Strategic Partnership with Novibet

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Expanse Studios (GMGI) Seals Strategic Partnership with Novibet
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Expanse Studios, the iGaming content development studio and a subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has announced an exciting global content partnership with Novibet, one of the most dynamic operators in the international betting and iGaming industry. This collaboration represents a significant step in broadening Expanse Studios’ global footprint with innovative games to millions of players worldwide.

Through this partnership, Novibet’s extensive player base will gain access to Expanse Studios’ diverse game portfolio, featuring a mix of engaging slots, crash games, social casino games, turn based strategies, scratch cards and unique gamified experiences. With this integration, Novibet enhances its already robust platform, offering players an enriched gaming journey powered by Expanse Studios’ cutting-edge technology and creativity.

Commenting on the partnership, Damjan Stamenkovic, CEO of Expanse Studios, stated: “Sealing the deal with Novibet is a pivotal moment for us. This partnership reflects our commitment to delivering a best-in-class gaming experience while reaching new heights in the global iGaming arena. We are honored to collaborate with such a forward-thinking operator and are excited about the opportunities this will unlock for both companies.”

Similarly, Foteini Matthaiou, Casino Product & CRM Director at Novibet, highlighted the synergy between the two companies: “We are thrilled to team up with Expanse Studios. At Novibet, our priority is creating exceptional experiences for our players, and Expanse Studios’ unique offerings perfectly align with this vision. Together, we aim to craft unforgettable moments of fun and excitement for players across the globe.”

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